14 reports

Packaged Food in Guatemala

183 pages • By Euromonitor International

The packaged food industry registered a healthy retail value growth rate of 8% in current terms in 2016. The industry is very dynamic and is constantly evolving to offer consumers what best suits their needs. Urbanisation and more women joining the workforce and providing a second income for their families have caused growth in disposable...

5 720 6 521 4 290
Nov 2016

Processed Meat and Seafood in Guatemala

27 pages • By Euromonitor International

Convenience remained the biggest driver of retail sales of processed meat and seafood in Guatemala. The increasing number of consumers with fast-paced lifestyles favoured sales of time-saving products. Processed meat and seafood offers formats that, in many cases, are already sliced and portioned, thereby facilitating immediate use when cooking....

800 912 600
Nov 2016

Sauces, Dressings and Condiments in Guatemala

30 pages • By Euromonitor International

Sauces, dressings and condiments is a growing category in Guatemala, with more domestic brands entering the category, such as Sasson Salad Dressings and Toppings, which entered a category previously dominated by expensive imported brands, such as Kraft salad dressings. Traditional and strong players such as Malher constantly launch new products...

800 912 600
Nov 2016

Spreads in Guatemala

23 pages • By Euromonitor International

Spreads is a mature category characterised by jams and preserves, which accounted for 87% of the category’s retail value sales in 2016. However, some dynamism was witnessed in chocolate spreads with more brands entering the category. The domestic B&B Choconela brand, which is sold at a much more affordable price than its imported competitors,...

800 912 600
Nov 2016

Soup in Guatemala

25 pages • By Euromonitor International

Soup is a mature category in Guatemala, with the vast majority of the category represented by dehydrated soup, which accounted for almost 100% of retail value sales in 2016. A lack of dynamism, with no new flavours or product launches in 2016, prevented stronger retail value growth.Euromonitor International’s Soup in Guatemala report...

800 912 600
Nov 2016

Other Dairy in Guatemala

26 pages • By Euromonitor International

The only product in this category that could be considered a staple among a wide consumer base is cream. Cream is usually eaten with typical dishes such as black beans, rellenitos (a dessert made with fried plantains and black beans) or fruit, eg strawberry. However, a lack of dynamism with no new product launches or marketing campaigns does...

800 912 600
Sep 2016

Sugar Confectionery in Guatemala

25 pages • By Euromonitor International

Sugar confectionery is the largest category of confectionery in Guatemala, and in 2016 accounted for 71% of retail volume sales, and 52% of retail value sales. However, as urbanisation grows and disposable incomes grow as well, consumers are tending to migrate to other impulse and indulgence products such as chocolate confectionery and gum...

800 912 600
Jul 2016

Gum in Guatemala

23 pages • By Euromonitor International

Gum is dominated by one company in Guatemala, Kraft Centroamerica SA. The company’s dynamism in terms of marketing campaigns, new product development and launches has made gum a very active category. New flavours under its leading brands Trident and Clorets are very common and have managed to create a loyal consumer base. In 2016 the category...

800 912 600
Jul 2016

Savoury Snacks in Guatemala

26 pages • By Euromonitor International

Savoury snacks are very popular impulse and indulgence products among a wide consumer base covering all socioeconomic levels. Constant mass-media marketing campaigns and innovation in new flavours and presentations help keep consumers interested in the category. In 2016 snacks had retail value sales of GTQ4.5 billion, indicating an 8% current...

800 912 600
Jul 2016

Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala

31 pages • By Euromonitor International

There is an emerging growing trend in Guatemala of consumers looking for healthier snacks. This trend is stronger among urban consumers who have larger disposable incomes and more education to understand the benefits of eating healthier products. The category is quickly responding to this growing trend and it is launching healthier snacks...

800 912 600
Jul 2016

Chilled Processed Food in Guatemala

45 pages • By Euromonitor International

In 2014 chilled processed food registered retail value growth of 10%, achieving sales of GTQ3.4 billion driven by demand for chilled/processed meat. This is the only active category of chilled processed food in Guatemala and these products are popular among consumers as an affordable alternative to other sources of protein. Convenience is...

800 912 600
Jan 2015

Frozen Processed Food in Guatemala

46 pages • By Euromonitor International

In 2014 frozen processed food registered retail value sales of GTQ362 million, having achieved value growth of 11% on 2013. There is still a low tradition of use of these products, especially as consumers in many households do not have access to a freezer. The popularity of these products however has continued to increase in urban locations...

800 912 600
Jan 2015

Canned/Preserved Food in Guatemala

50 pages • By Euromonitor International

In 2014 canned/preserved food achieved retail value growth of 10% with sales of GTQ1.3 billion. Canned/preserved beans was one of the main categories that helped to boost sales, with retail volume sales of 15,000 tonnes in 2014. Black beans in particular are a highly traditional food and they tend to be consumed on a daily basis in many households....

800 912 600
Jan 2015

Dried Processed Food in Guatemala

45 pages • By Euromonitor International

In 2014 retail value sales of dried processed food grew by 10% to reach GTQ2.9 billion. This strong performance was boosted by diversification and competitive unit prices. In the case of rice, companies have been exploring the offer of a wide product portfolio with the aim of providing consumers with several choices in terms of quality and...

800 912 600
Jan 2015