17 reports

Packaged Food in Guatemala

183 pages • By Euromonitor International

The packaged food industry registered a healthy retail value growth rate of 8% in current terms in 2016. The industry is very dynamic and is constantly evolving to offer consumers what best suits their needs. Urbanisation and more women joining the workforce and providing a second income for their families have caused growth in disposable...

5 720 6 521 4 290
Nov 2016

Processed Fruit and Vegetables in Guatemala

24 pages • By Euromonitor International

Processed fruit and vegetables used to consist mainly of canned products. Shelf stable beans, a staple of the Guatemalan diet and consumed by all socioeconomic groups, saw the most innovation. For example, Frijoles de Olla Ducal was launched in flexible packaging as a ready-to-eat product. Moreover, La Chula introduced ready-to-eat whole black...

800 912 600
Nov 2016

Processed Meat and Seafood in Guatemala

27 pages • By Euromonitor International

Convenience remained the biggest driver of retail sales of processed meat and seafood in Guatemala. The increasing number of consumers with fast-paced lifestyles favoured sales of time-saving products. Processed meat and seafood offers formats that, in many cases, are already sliced and portioned, thereby facilitating immediate use when cooking....

800 912 600
Nov 2016

Ready Meals in Guatemala

24 pages • By Euromonitor International

Eating home cooked meals remains a very strong tradition in Guatemala at all socio-economic levels. As an increasing number of females join the workforce, many middle- to upper-income homes hire a maid to do the home cooking. This tradition prevents stronger growth in the category, and the product portfolio found in Guatemala consists mainly...

800 912 600
Nov 2016

Sauces, Dressings and Condiments in Guatemala

30 pages • By Euromonitor International

Sauces, dressings and condiments is a growing category in Guatemala, with more domestic brands entering the category, such as Sasson Salad Dressings and Toppings, which entered a category previously dominated by expensive imported brands, such as Kraft salad dressings. Traditional and strong players such as Malher constantly launch new products...

800 912 600
Nov 2016

Soup in Guatemala

25 pages • By Euromonitor International

Soup is a mature category in Guatemala, with the vast majority of the category represented by dehydrated soup, which accounted for almost 100% of retail value sales in 2016. A lack of dynamism, with no new flavours or product launches in 2016, prevented stronger retail value growth. Euromonitor International’s Soup in Guatemala report...

800 912 600
Nov 2016

Spreads in Guatemala

23 pages • By Euromonitor International

Spreads is a mature category characterised by jams and preserves, which accounted for 87% of the category’s retail value sales in 2016. However, some dynamism was witnessed in chocolate spreads with more brands entering the category. The domestic B&B Choconela brand, which is sold at a much more affordable price than its imported competitors,...

800 912 600
Nov 2016

Cheese in Guatemala

24 pages • By Euromonitor International

2016’s retail value growth in current terms was slightly lower than the review period’s CAGR in current terms. Very few cheeses are considered as staples among Guatemalan homes, mainly because they are expensive and many homes do not have refrigerators. Euromonitor International’s Cheese in Guatemala report offers a comprehensive guide...

800 912 600
Sep 2016

Yoghurt and Sour Milk Products in Guatemala

24 pages • By Euromonitor International

Yoghurt continues to be a very dynamic category in Guatemala and registers double-digit growth rates. In 2016 it had a retail value growth rate of 16% in current terms. Greek yoghurt is the newest trend in the country, and leading brands such as Danone, Oikos, Glad and Dos Pinos are adding it to their product portfolios. This dynamism responds...

800 912 600
Sep 2016

Other Dairy in Guatemala

26 pages • By Euromonitor International

The only product in this category that could be considered a staple among a wide consumer base is cream. Cream is usually eaten with typical dishes such as black beans, rellenitos (a dessert made with fried plantains and black beans) or fruit, eg strawberry. However, a lack of dynamism with no new product launches or marketing campaigns does...

800 912 600
Sep 2016

Drinking Milk Products in Guatemala

28 pages • By Euromonitor International

Retail value growth in current terms in 2016 was in line with what was registered in the review period as a whole. Drinking milk products is a mature category in Guatemala; however, dynamism brought by leading players, such as Industrias Lácteas Trebol SA introducing affordable long-lasting fresh milk packaged in plastic bags, allows the category...

800 912 600
Sep 2016

Baby Food in Guatemala

24 pages • By Euromonitor International

Baby food brands have a long tradition in Guatemala, mainly because consumers trust these brands and are not willing to switch to others without a solid recommendation. They always want the best products they can afford for their children. This brand loyalty has allowed brands such as Nestum, Gerber, Enfamil and Nan to remain strong in the...

800 912 600
Sep 2016

Savoury Snacks in Guatemala

26 pages • By Euromonitor International

Savoury snacks are very popular impulse and indulgence products among a wide consumer base covering all socioeconomic levels. Constant mass-media marketing campaigns and innovation in new flavours and presentations help keep consumers interested in the category. In 2016 snacks had retail value sales of GTQ4.5 billion, indicating an 8% current...

800 912 600
Jul 2016

Gum in Guatemala

23 pages • By Euromonitor International

Gum is dominated by one company in Guatemala, Kraft Centroamerica SA. The company’s dynamism in terms of marketing campaigns, new product development and launches has made gum a very active category. New flavours under its leading brands Trident and Clorets are very common and have managed to create a loyal consumer base. In 2016 the category...

800 912 600
Jul 2016

Sweet Biscuits, Snack Bars and Fruit Snacks in Guatemala

31 pages • By Euromonitor International

There is an emerging growing trend in Guatemala of consumers looking for healthier snacks. This trend is stronger among urban consumers who have larger disposable incomes and more education to understand the benefits of eating healthier products. The category is quickly responding to this growing trend and it is launching healthier snacks...

800 912 600
Jul 2016

Sugar Confectionery in Guatemala

25 pages • By Euromonitor International

Sugar confectionery is the largest category of confectionery in Guatemala, and in 2016 accounted for 71% of retail volume sales, and 52% of retail value sales. However, as urbanisation grows and disposable incomes grow as well, consumers are tending to migrate to other impulse and indulgence products such as chocolate confectionery and gum...

800 912 600
Jul 2016

Chocolate Confectionery in Guatemala

24 pages • By Euromonitor International

Chocolate confectionery is registering strong growth rates in Guatemala, mainly because consumers are migrating to it from other categories such as sugar confectionery. The former is more expensive and considered to be of a better quality. In 2016 the category registered an 8% retail value growth rate in current terms. Euromonitor International’s...

800 912 600
Jul 2016