19 reports

Packaged Food in Kenya

178 pages • By Euromonitor International

Kenya’s economy grew at a healthy pace in 2016, supported by increases in public spending, robust private consumption and a looser monetary policy. However, security issues and uncertainty surrounding elections in 2017 are continuing to be causes of concern, while an exceptionally high unemployment rate of around 34% is affecting disposable...

5 720 6 521 4 290
Jan 2017

Soup in Kenya

23 pages • By Euromonitor International

Soup is becoming increasingly attractive to the middle-class in Kenya which is seeking convenient foods that are simple and easy to prepare. Moreover, the growing health trend in the country is also supporting soup sales as more products with this positioning are regularly being launched. Consumers are also becoming increasingly sophisticated...

800 912 600
Dec 2016

Spreads in Kenya

23 pages • By Euromonitor International

Changing lifestyles and the development of the health and wellness trend in packaged food as a whole, continued to be important trends that are shaping the lives of Kenyan consumers. Jams and preserves remained the largest category in spreads, although honey registered the strongest growth from a low base. The category has a well-established...

800 912 600
Dec 2016

Sauces, Dressings and Condiments in Kenya

26 pages • By Euromonitor International

Improvements in the economy and growth in the middle class contributed to the strong current value growth in sauces, dressings and condiments in 2016. A wider range of cuisines are available in the country, many of which require the addition of sauces and condiments, which helped to boost sales of this category over the review period. Moreover,...

800 912 600
Dec 2016

Processed Meat and Seafood in Kenya

26 pages • By Euromonitor International

As Kenyan tastes become more sophisticated, thanks in part to greater internet connectivity and wider travel, consumers are seeking a wider range of flavours from their processed meat and seafood purchases. Players have responded to this rising demand by adding flavourings, such as herbs and spices, to their products. The most popular of these...

800 912 600
Dec 2016

Processed Fruit and Vegetables in Kenya

24 pages • By Euromonitor International

The processed fruit and vegetables category remains relatively small in Kenya as local consumers are not in the habit of shopping for these types of products, as they tend to prefer fresh produce. Moreover, the category is characterised by relatively high unit prices in comparison with fresh fruit and vegetables. However, growth in value sales...

800 912 600
Dec 2016

Other Dairy in Kenya

26 pages • By Euromonitor International

Other dairy retail value sales grew by 8% in 2016. This category remained small towards the end of the review period due to poor distribution of these products around the country as well as relatively high unit prices. Other dairy remained almost solely comprised of cream in 2016, with the leading brands being Kara Coconut cream (by Portcross),...

800 912 600
Nov 2016

Baby Food in Kenya

25 pages • By Euromonitor International

Demand for baby food continued to rise in 2016 as consumers are becoming increasingly aware of the importance of meeting their babies’ nutritional needs. However, industry players have had to be increasingly inventive in order to reach more middle and low income consumers, who make up the majority of the Kenyan population. For instance, towards...

800 912 600
Nov 2016

Chocolate Confectionery in Kenya

26 pages • By Euromonitor International

Chocolate confectionery continues to benefit from expansion in Kenya’s mid-income group but saw growth slow towards the end of the review period. This was chiefly due to high inflation towards the end of the review period. Chocolate confectionery is a relatively expensive snack in the country, carrying an average unit price more than three...

800 912 600
Sep 2016

Sugar Confectionery in Kenya

25 pages • By Euromonitor International

Sugar confectionery is mainly consumed by children in Kenya. However, a widening range of snacks are posing strong competition to sugar confectionery as sweet treats. Ice cream is notably an increasingly popular alternative, with single portion products offering affordable prices and seeing wide distribution. Cookies, chocolate coated biscuits...

800 912 600
Sep 2016

Gum in Kenya

24 pages • By Euromonitor International

Gum saw only marginal current value growth in 2016 over the previous year, in comparison to a review period CAGR of 1%. This was partly due to the impact of high inflation, which constrained growth in impulse purchases. In addition, however, gum was challenged by a growing focus on oral health. There is widening awareness that chewing sugarised...

800 912 600
Sep 2016

Savoury Snacks in Kenya

25 pages • By Euromonitor International

Kenya benefited from economic growth and rising disposable income levels towards the end of the review period, with these trends in turn resulting in an expanding mid-income group. Sales of savoury snacks are benefiting from these trends, with consumers gaining more money to spend on snacks in general. Both impulse purchases and at-home consumption...

800 912 600
Sep 2016

Sweet Biscuits, Snack Bars and Fruit Snacks in Kenya

27 pages • By Euromonitor International

Sweet biscuits are benefiting strongly from expansion in Kenya’s mid-income group, with these affordable and indulgent snacks seeing growing consumption as disposable income levels rise. Sales are meanwhile also benefiting from many outlets offering a widening range of brands and variants, with leading players such as Manji pushing aggressively...

800 912 600
Sep 2016

Sweet and Savoury Snacks in Kenya

23 pages • By Euromonitor International

Snacking is becoming increasingly popular in Kenya, particularly in rural areas where consumers have little time to sit down for a meal. Additionally, rising disposable incomes amongst middle-income consumers has seen growth in sales of sweet and savoury snacks, which many view as a luxury rather than a necessity. Euromonitor International's...

800 912 600
Nov 2015

Oils and Fats in Kenya

30 pages • By Euromonitor International

2015 saw the leading manufacturers of oils and fats in Kenya engaging in product price reductions, especially for products positioned in cooking fats, while overall packaging innovation was also undertaken with the aim of promoting brand loyalty and increasing sales. Bidco Oil Refineries Ltd, now known as Bidco Africa Ltd, took the lead in...

800 912 600
Oct 2015

Biscuits and Snack Bars in Kenya

26 pages • By Euromonitor International

Biscuits are considered to be classic snack products in Kenya, usually consumed with tea and also eating largely by children, teenagers and young adults, particularly those studying at boarding school. The growth of Kenya’s middle class and increasing disposable income levels, coupled with the increase of foreign brands flooding shelves in...

800 912 600
Oct 2015

EMA - THE KENYA FOOD MARKET REPORT 2015

45 pages • By EMA

The Kenya Food Market Report 2015 features Emerging Market Analysts (EMA)'s market assessment and independent forecasts for food expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and...

227 250 193
Jul 2015

Global Prepared Meals Market: Merger and Acquisitions March 2015

21 pages • By GlobalData

Summary The report provides a review of the mergers and acquisitions (MandAs), partnering deals, and agreements entered into by companies active in the global prepared meals market during March 2015. Key Findings Using this report, dealmakers will effectively gain an insight into deal activity of the global prepared...

268 295 228
Apr 2015

Sauce and Condiment Market in Kenya to 2019 - Market Size, Development, and Forecasts

23 pages • By Global Research & Data Services

The industry report Sauce and Condiment Market in Kenya to 2019 offers the most up-to-date market data on the actual market situation, and future outlook for sauces and condiments in Kenya. The research includes historic market data from 2008 to 2014 and forecasts until 2019 which makes the report an invaluable resource for industry executives,...

490 652 417
Mar 2015