23 reports

Packaged Food in Morocco

211 pages • By Euromonitor International

While packaged food value sales increased in Morocco in 2016, growth was slower than the review period CAGR due to a number of reasons. Firstly, rising awareness of the unhealthy properties of some processed goods resulted in a shift towards fresh and organic food. In addition, there was particular concern over the dangers of consumption of...

5 720 6 521 4 290
Dec 2016

Spreads in Morocco

30 pages • By Euromonitor International

Changing lifestyles and rising concerns over health and wellness within packaged food continue to be important factors for Moroccan consumers. Meanwhile, the increasing social and media awareness surrounding the side effects on health, due to unsafe products, are shifting consumption habits to more natural and organic spreads such as honey....

800 912 600
Dec 2016

Sauces, Dressings and Condiments in Morocco

37 pages • By Euromonitor International

Sauces, dressings and condiments in Morocco represent important dipping ingredients for local consumers, especially with the rising trend of fast food and takeaway sandwiches. This is driving consumption within the category, which has resulted in increasing sales, recording 4% current value growth and 3% retail volume growth.Euromonitor...

800 912 600
Dec 2016

Soup in Morocco

30 pages • By Euromonitor International

Prepared soup in Morocco represents one of the best alternatives for an instant meal for single young adults and busy people, especially with growing urbanisation and women joining the workforce, which resulted in soup recording volume growth of 3% in 2016. However, demand for packaged soup in Morocco witnessed a marginal decrease in demand,...

800 912 600
Dec 2016

Morocco Food and Drink Report Q1 2017

55 pages • By Business Monitor International

Includes 3 FREE quarterly updatesBMI View: Over the medium term, our relatively positive outlook is supported by the food and drink sector’s relative underdevelopment and opportunities for expansion. However, in the shorter term, Morocco’s struggling agricultural production in 2016 will negatively impact the...

1 175 1 293 823
Nov 2016

Processed Meat and Seafood in Morocco

34 pages • By Euromonitor International

Moroccans are reducing their consumption of processed food, including meat and seafood, due to rising social awareness about chemical additives and preservatives. In addition, recent studies proved the strong relationship between higher consumption of meat and cancer. Moroccans therefore reduced considerably their consumption of processed...

800 912 600
Nov 2016

Other Dairy in Morocco

31 pages • By Euromonitor International

Other dairy in Morocco recorded positive growth of 3% in 2016. Product development and innovation were the main factors behind this growth, such as new flavours like fromage frais with garlic and herbs, and some enlargement of existing product lines, like the new flavour of Danette Vanille, which was revived after many years and emerged again...

800 912 600
Sep 2016

Baby Food in Morocco

27 pages • By Euromonitor International

Moroccan parents faced a paradoxical situation in baby food in 2016. There is increasing social awareness regarding natural feeding, in parallel with an increase in the number of women in the workforce. As a result, parents have been choosing between “need to buy” products and “healthy to buy” ones. Indeed, the category experienced fluctuating...

800 912 600
Sep 2016

Morocco Food and Drink Report Q4 2016

56 pages • By Business Monitor International

Includes 3 FREE quarterly updatesBMI View: Morocco's food and drink market will suffer from the collapse of the country's agricultural production in 2016, which will weigh on employment and household incomes, especially in rural areas. We hold a more positive medium-term outlook as Morocco's food and drink...

1 175 1 293 823
Aug 2016

Health and Wellness in Morocco

81 pages • By Euromonitor International

Health and wellness saw dynamic current value growth during the review period, with this continuing into 2015. This is linked to Morocco’s economic growth, resulting in rising real disposable income levels and a growing consumer willingness to spend. Consumers are increasingly prioritising food quality and health as incomes rise, with many...

1 675 1 910 1 256
Jul 2016

Sugar Confectionery in Morocco

28 pages • By Euromonitor International

Sugar confectionery witnessed the emergence of an impressive number of advanced products in 2016, which helped the category record 7% retail value growth to reach Dh1.6 billion. Manufacturers invested in product innovation, such as combining new flavour mixes, developing new packaging shapes and sizes, and associating products with well-known...

800 912 600
Jul 2016

Chocolate Confectionery in Morocco

28 pages • By Euromonitor International

Chocolate confectionery recorded positive results to register 4% retail value growth in 2016 due to a number of factors. Companies developed intelligent product strategies, resulting in the emergence of new references, such as associating chocolate shapes and packaging with cartoon characters, and inserting children’s gifts, such as surprise...

800 912 600
Jul 2016

Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco

35 pages • By Euromonitor International

Sweet biscuits, snack bars and fruit snacks record retail volume growth of 7% and retail value growth of 8% in 2016. Moroccans have developed a busy and rapid lifestyle due to daily obligations and duties. Therefore, ready-to-go products have become popular in the country, especially snack bars and fruit snacks available in traditional retailers...

800 912 600
Jul 2016

Gum in Morocco

27 pages • By Euromonitor International

Gum achieved positive results in Morocco in 2016 and registered 5% retail value growth, mainly due to the strong results of sugarised gum given the strong brand equity of Clorets and Flash Gum. Moreover, the latest development of a new Clorets flavour with cinnamon attracted the interest of many customers. In addition, the joint venture of...

800 912 600
Jul 2016

Savoury Snacks in Morocco

30 pages • By Euromonitor International

There is a growing number of emerging products in savoury snacks in Morocco, especially new brand extensions which are either flavour improvements or resized packages. However, there is also a growing social awareness of health and wellness among Moroccans, with healthy food one of the major trends driving savoury snacks in 2016, which helped...

800 912 600
Jul 2016

Morocco Agribusiness Report Q3 2016

67 pages • By Business Monitor International

Includes 3 FREE quarterly updatesBMI View: With the exception of the corn and sugar sub-sectors, all areas of Morocco's agriculture sectorare set to enjoy solid growth through to the end of our forecast period. Our optimism is bolstered by thegovernment-initiated Green Morocco Plan, which is likely to see increased investment...

1 175 1 293 823
Jun 2016

Morocco Food and Drink Report Q3 2016

55 pages • By Business Monitor International

Includes 3 FREE quarterly updatesBMI View: Morocco's food and drink market will suffer from the collapse of the country's agriculturalproduction in 2016, which will weigh on employment and household incomes, especially in rural areas. Wehold a more positive medium-term outlook as Morocco's food and drink industry is still relativelyunderdeveloped...

1 175 1 293 823
Jun 2016

Morocco Food and Drink Report Q2 2016

52 pages • By Business Monitor International

Includes 3 FREE quarterly updatesBMI View: Morocco's food and drink industry will offer only limited investment opportunities throughoutour forecast period to 2020. Our consumer outlook has deteriorated as the collapse in agriculturalproduction will negatively affect household incomes.-Our consumer outlook for Morocco...

1 175 1 293 823
Feb 2016

Sweet and Savoury Snacks in Morocco

30 pages • By Euromonitor International

In Morocco, the popularity of snacking is growing, especially amongst teenagers and children. This has led the key players to focus their TV and billboard advertising campaigns on children and teenagers. Moreover, the leading players in this product category are adopting very aggressive distribution strategies in order to be closer to a large...

800 912 600
Dec 2015

Oils and Fats in Morocco

32 pages • By Euromonitor International

Moroccans have become more aware of health and wellness food. Indeed, consumers consider the sources of nutrients especially in consumption products such as oils and fats, with many grocers and spice retailers making an interesting business from artisanal olive oil, which is widely distributed by cooperatives and farmers within the black market...

800 912 600
Oct 2015

Morocco Food and Drink Industry Report 2015

108 pages • By QY Research Group

SummaryThe Morocco Food and Drink Industry Report 2015 is a professional and in-depth study on the current state of the Food and Drink industry.The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Food and Drink market analysis...

3 273 3 600 2 782
Jul 2015

Fish and Seafood in Morocco

11 pages • By Euromonitor International

The review period was characterised by the Small-Scale Fisheries Project, which aims to modernise the Moroccan fishing industry. This project covered 2008-2013 and cost US$698 million, being funded by the US foreign aid organisation Millennium Challenge Corp (MCC). This project created landing sites, vending and storage facilities for catches...

825 941 619
Mar 2015

Sauce and Condiment Market in Morocco to 2019 - Market Size, Development, and Forecasts

23 pages • By Global Research & Data Services

The industry report Sauce and Condiment Market in Morocco to 2019 offers the most up-to-date market data on the actual market situation, and future outlook for sauces and condiments in Morocco. The research includes historic market data from 2008 to 2014 and forecasts until 2019 which makes the report an invaluable resource for industry executives,...

490 652 417
Mar 2015