26 reports

Packaged Food in Morocco

211 pages • By Euromonitor International

While packaged food value sales increased in Morocco in 2016, growth was slower than the review period CAGR due to a number of reasons. Firstly, rising awareness of the unhealthy properties of some processed goods resulted in a shift towards fresh and organic food. In addition, there was particular concern over the dangers of consumption of...

5 720 6 521 4 290
Dec 2016

Sauces, Dressings and Condiments in Morocco

37 pages • By Euromonitor International

Sauces, dressings and condiments in Morocco represent important dipping ingredients for local consumers, especially with the rising trend of fast food and takeaway sandwiches. This is driving consumption within the category, which has resulted in increasing sales, recording 4% current value growth and 3% retail volume growth. Euromonitor...

800 912 600
Dec 2016

Spreads in Morocco

30 pages • By Euromonitor International

Changing lifestyles and rising concerns over health and wellness within packaged food continue to be important factors for Moroccan consumers. Meanwhile, the increasing social and media awareness surrounding the side effects on health, due to unsafe products, are shifting consumption habits to more natural and organic spreads such as honey....

800 912 600
Dec 2016

Ready Meals in Morocco

30 pages • By Euromonitor International

Current value growth in ready meals in Morocco witnessed a considerable slowdown in 2016 at 5%, compared to 17% value growth in 2015 and a 14% value CAGR over the review period. The main reason behind this slowdown is the rising awareness amongst Moroccans of healthy and organic food, a concept that has been highly supported by the growing...

800 912 600
Dec 2016

Soup in Morocco

30 pages • By Euromonitor International

Prepared soup in Morocco represents one of the best alternatives for an instant meal for single young adults and busy people, especially with growing urbanisation and women joining the workforce, which resulted in soup recording volume growth of 3% in 2016. However, demand for packaged soup in Morocco witnessed a marginal decrease in demand,...

800 912 600
Dec 2016

Processed Meat and Seafood in Morocco

34 pages • By Euromonitor International

Moroccans are reducing their consumption of processed food, including meat and seafood, due to rising social awareness about chemical additives and preservatives. In addition, recent studies proved the strong relationship between higher consumption of meat and cancer. Moroccans therefore reduced considerably their consumption of processed...

800 912 600
Nov 2016

Processed Fruit and Vegetables in Morocco

33 pages • By Euromonitor International

In 2016, indirect competition from fresh fruit and vegetables strongly affected the sales of processed goods in Morocco. The main driver for this was the rising concerns about health and wellness that were strongly supported by journalists and social media with several TV shows and articles published on this subject. Processed fruit and vegetables...

800 912 600
Nov 2016

Yoghurt and Sour Milk Products in Morocco

29 pages • By Euromonitor International

Yoghurt and sour milk products increased in current value by 3% in 2016. Moroccans are big consumers of sour milk products, sales of which recorded a 6% increase in current terms. Sales are supported by the fact that delicatessens and dairy cafés are present in every neighbourhood in Morocco, which offer traditional home-made sour milk. Furthermore,...

800 912 600
Sep 2016

Other Dairy in Morocco

31 pages • By Euromonitor International

Other dairy in Morocco recorded positive growth of 3% in 2016. Product development and innovation were the main factors behind this growth, such as new flavours like fromage frais with garlic and herbs, and some enlargement of existing product lines, like the new flavour of Danette Vanille, which was revived after many years and emerged again...

800 912 600
Sep 2016

Cheese in Morocco

31 pages • By Euromonitor International

Consumption of cheese in Morocco was influenced by several factors in 2016. There have been growing concerns that dairy products, including cheese, owing to the high fat content. Moreover, cheese has started to be perceived merely as dairy waste, and its natural bacteria is less appreciated. Value growth has, however, been driven by a consumer...

800 912 600
Sep 2016

Baby Food in Morocco

27 pages • By Euromonitor International

Moroccan parents faced a paradoxical situation in baby food in 2016. There is increasing social awareness regarding natural feeding, in parallel with an increase in the number of women in the workforce. As a result, parents have been choosing between “need to buy” products and “healthy to buy” ones. Indeed, the category experienced fluctuating...

800 912 600
Sep 2016

Drinking Milk Products in Morocco

30 pages • By Euromonitor International

Drinking milk products in Morocco increased in current value by 2% in 2016. This represented a slowdown when compared with growth in 2015. This is explained by the growing social controversy about dairy products, with articles being published stating that cow milk is not appropriate for humans. Moreover, there have recently been more incidences...

800 912 600
Sep 2016

Health and Wellness in Morocco

81 pages • By Euromonitor International

Health and wellness saw dynamic current value growth during the review period, with this continuing into 2015. This is linked to Morocco’s economic growth, resulting in rising real disposable income levels and a growing consumer willingness to spend. Consumers are increasingly prioritising food quality and health as incomes rise, with many...

1 675 1 910 1 256
Jul 2016

Gum in Morocco

27 pages • By Euromonitor International

Gum achieved positive results in Morocco in 2016 and registered 5% retail value growth, mainly due to the strong results of sugarised gum given the strong brand equity of Clorets and Flash Gum. Moreover, the latest development of a new Clorets flavour with cinnamon attracted the interest of many customers. In addition, the joint venture of...

800 912 600
Jul 2016

Sugar Confectionery in Morocco

28 pages • By Euromonitor International

Sugar confectionery witnessed the emergence of an impressive number of advanced products in 2016, which helped the category record 7% retail value growth to reach Dh1.6 billion. Manufacturers invested in product innovation, such as combining new flavour mixes, developing new packaging shapes and sizes, and associating products with well-known...

800 912 600
Jul 2016

Sweet Biscuits, Snack Bars and Fruit Snacks in Morocco

35 pages • By Euromonitor International

Sweet biscuits, snack bars and fruit snacks record retail volume growth of 7% and retail value growth of 8% in 2016. Moroccans have developed a busy and rapid lifestyle due to daily obligations and duties. Therefore, ready-to-go products have become popular in the country, especially snack bars and fruit snacks available in traditional retailers...

800 912 600
Jul 2016

Chocolate Confectionery in Morocco

28 pages • By Euromonitor International

Chocolate confectionery recorded positive results to register 4% retail value growth in 2016 due to a number of factors. Companies developed intelligent product strategies, resulting in the emergence of new references, such as associating chocolate shapes and packaging with cartoon characters, and inserting children’s gifts, such as surprise...

800 912 600
Jul 2016

Savoury Snacks in Morocco

30 pages • By Euromonitor International

There is a growing number of emerging products in savoury snacks in Morocco, especially new brand extensions which are either flavour improvements or resized packages. However, there is also a growing social awareness of health and wellness among Moroccans, with healthy food one of the major trends driving savoury snacks in 2016, which helped...

800 912 600
Jul 2016

Sweet and Savoury Snacks in Morocco

30 pages • By Euromonitor International

In Morocco, the popularity of snacking is growing, especially amongst teenagers and children. This has led the key players to focus their TV and billboard advertising campaigns on children and teenagers. Moreover, the leading players in this product category are adopting very aggressive distribution strategies in order to be closer to a large...

800 912 600
Dec 2015

Mixed Odoriferous Substance Market in Morocco to 2019 - Market Size, Development, and Forecasts

19 pages • By Global Research & Data Services

The report Mixed Odoriferous Substance Market in Morocco to 2019 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for mixed odoriferous substances in Morocco. The research includes historic data from 2008 to 2014 and forecasts until 2019 which makes the report...

490 652 417
Oct 2015

Oils and Fats in Morocco

32 pages • By Euromonitor International

Moroccans have become more aware of health and wellness food. Indeed, consumers consider the sources of nutrients especially in consumption products such as oils and fats, with many grocers and spice retailers making an interesting business from artisanal olive oil, which is widely distributed by cooperatives and farmers within the black market...

800 912 600
Oct 2015

Biscuits and Snack Bars in Morocco

34 pages • By Euromonitor International

Biscuits and snack bars recorded 6% retail volume growth and 8% retail value growth in 2015. The category benefited from continued development in product lines and brand extensions, with the majority of new brands considered as an alternative to breakfast and snacks, thanks to their affordability, with an average unit price of Dh1.00, and...

800 912 600
Oct 2015

Chocolate, Cocoa and Sugar Confectionery Market in Morocco to 2019 - Market Size, Development, and Forecasts

37 pages • By Global Research & Data Services

The industry report Chocolate, Cocoa and Sugar Confectionery Market in Morocco to 2019 - Market Size, Development, and Forecasts offers the most up-to-date market data on the actual market situation, and future outlook for chocolate, cocoa and sugar confectionery in Morocco. The research includes historic market data from 2008 to 2014 and...

490 652 417
Jun 2015

Fish and Seafood in Morocco

11 pages • By Euromonitor International

The review period was characterised by the Small-Scale Fisheries Project, which aims to modernise the Moroccan fishing industry. This project covered 2008-2013 and cost US$698 million, being funded by the US foreign aid organisation Millennium Challenge Corp (MCC). This project created landing sites, vending and storage facilities for catches...

825 941 619
Mar 2015

Eggs in Morocco

10 pages • By Euromonitor International

Eggs benefited from rising disposable income levels towards the end of the review period. Eggs are popular as a low-cost source of protein in Morocco. However, economic concerns impacted sales to this group at the start of the review period, resulting in many opting for even lower-cost alternatives such as pulses or simply cutting out protein...

825 941 619
Mar 2015

Sauce and Condiment Market in Morocco to 2019 - Market Size, Development, and Forecasts

23 pages • By Global Research & Data Services

The industry report Sauce and Condiment Market in Morocco to 2019 offers the most up-to-date market data on the actual market situation, and future outlook for sauces and condiments in Morocco. The research includes historic market data from 2008 to 2014 and forecasts until 2019 which makes the report an invaluable resource for industry executives,...

490 652 417
Mar 2015