21 reports

Packaged Food in Serbia

187 pages • By Euromonitor International

Growth in packaged food current value sales in Serbia in 2016 was slightly weaker than that recorded in 2015. This was mainly due to the cumulative effect of various austerity policies adopted by the Serbian government. Austerity measures had a negative impact on disposable incomes, and this led many consumers to try and save money by switching...

5720 6521 4690
Nov 2016

Processed Meat and Seafood in Serbia

24 pages • By Euromonitor International

Competition between Neoplanta and Carnex, the top two manufacturers in processed meat and seafood, remained fierce in 2016. Third ranked player Matijevic doo also invested heavily in efforts to strengthen its competitive position in this category, especially in terms of expanding its chain of branded retail outlets. Intense competition between...

800 912 656
Nov 2016

Processed Fruit and Vegetables in Serbia

24 pages • By Euromonitor International

There were several new launches of organic processed fruit and vegetables products in Serbia in 2016. Many of these products were introduced by small manufacturers, but some also came from overall category leader Frikom. This activity reflected the fact that organic products in general are gaining popularity among Serbian consumers thanks...

800 912 656
Nov 2016

Sauces, Dressings and Condiments in Serbia

25 pages • By Euromonitor International

There were more than a dozen notable new launches seen within Serbian sauces, dressings and condiments in 2016. Most of them were in chilli sauces, which shows that chilli sauces is still fairly underdeveloped with a lot of potential for further growth as well as room for new players to enter in Serbia. Manufacturers were obviously aware of...

800 912 656
Oct 2016

Soup in Serbia

22 pages • By Euromonitor International

Manufacturers focused on alternative ways of attracting new consumers and keeping the existing ones. Some of these tactics included marketing support for existing brands and improving distribution networks in order to make a company’s brands more readily available to a wider consumer audience. Euromonitor International’s Soup in Serbia...

800 912 656
Oct 2016

Spreads in Serbia

23 pages • By Euromonitor International

Nut and seed based spreads products were not at all popular at the beginning of the review period and were very difficult to find. In fact, only the largest modern retailing outlets offered these products at that time. Towards the end of the review period this changed and the trend intensified in 2016. During the year these products became...

800 912 656
Oct 2016

Ready Meals in Serbia

23 pages • By Euromonitor International

Many new launches were observed within ready meals in the second part of 2015 and in 2016. This clearly indicated that there is increasing demand for convenient meal solutions that can be consumed quickly or even on the go. This stems from ever busier lifestyles, and it causes ready meals to increase overall. Euromonitor International’s...

800 912 656
Oct 2016

Yoghurt and Sour Milk Products in Serbia

25 pages • By Euromonitor International

Serbian consumers became much more aware of the Greek type of plain yoghurt in 2016. This was a result of many new such products launches that were observed towards the end of the review period and especially of significant improvement of these products’ distribution throughout the country. Relatively strong growth of plain yoghurt nicely...

800 912 656
Sep 2016

Drinking Milk Products in Serbia

26 pages • By Euromonitor International

In 2016 all private label lines within fresh milk were discontinued. As a result, value share of private label brands in overall drinking milk products significantly declined. Private label lines were simply unable to compete with well-established branded products and the retailers’ decision to pull back was somewhat expected. Euromonitor...

800 912 656
Sep 2016

Other Dairy in Serbia

27 pages • By Euromonitor International

There was but one new launch within other dairy in Serbia in 2016 and the launch had an insignificant impact on sales of overall other dairy. Manufacturers were obviously focused on other things such as improving consumer awareness about their products and widening distribution networks. Euromonitor International’s Other Dairy in Serbia...

800 912 656
Sep 2016

Cheese in Serbia

25 pages • By Euromonitor International

There were very few new product launches observed in 2016, but smaller cheese categories and more “exotic” products such as Brie, Parmesan and Gorgonzola became much more readily available to a wider consumer audience in 2016. The biggest retailing chains now offer these products even in their smaller retailing outlets, whilst up to very recently...

800 912 656
Sep 2016

Baby Food in Serbia

24 pages • By Euromonitor International

Special baby milk formula continued growing strongly in 2016 as a result of better awareness about these products amongst Serbian consumers. The products in question also saw improved distribution in 2016 and that additionally affected the positive result seen during the year. Euromonitor International’s Baby Food in Serbia report offers...

800 912 656
Sep 2016

Gum in Serbia

21 pages • By Euromonitor International

There were very few new product launches in gum in Serbia in 2015 and 2016. The leading manufacturer, William Wrigley Jr, appeared satisfied with its level of domination in the category; therefore, it was not forced to launch new products in order to keep its high value share. Euromonitor International’s Gum in Serbia report offers...

800 912 656
Aug 2016

Sugar Confectionery in Serbia

27 pages • By Euromonitor International

Numerous new product launches were observed in sugar confectionery in 2016. Most of the new offerings came from the leading producer, Pionir, but some were introduced by leer-known manufacturers looking to penetrate the category. The competition in sugar confectionery is intensifying year-on-year. Euromonitor International’s Sugar Confectionery...

800 912 656
Aug 2016

Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia

32 pages • By Euromonitor International

Sweet biscuits continued to dominate the category in 2016, with a 92% share of retail value sales. This was mostly due to the long-standing popularity of Bambi Plazma (plain biscuits), which is one of the most recognised brands in Serbia. Euromonitor International’s Sweet Biscuits, Snack Bars and Fruit Snacks in Serbia report offers...

800 912 656
Aug 2016

Savoury Snacks in Serbia

28 pages • By Euromonitor International

The offer of tortilla chips was very narrow in Serbia up to 2016, when two new brands entered the market to increase the number of available brands to six. Tortilla chips continued to gain popularity in line with the appearance and sales growth of dips. Whilst very few brands of dips were available in Serbia in 2016, there were no brands at...

800 912 656
Aug 2016

Sweet and Savoury Snacks in Serbia

26 pages • By Euromonitor International

There were relatively few new product launches in sweet and savoury snacks in Serbia in 2015. Only the leading player, Marbo Product doo, and second-ranked Soko-Nada Štark ad made notable launches in 2015. All other manufacturers focused on other strategies to gain company/brand shares. Euromonitor International’s Sweet and Savoury...

800 912 656
Dec 2015

Oils and Fats in Serbia

25 pages • By Euromonitor International

Olive oil was not popular among Serbian consumers before the beginning of 2000s and only very few Serbians purchased it prior to that. In fact, olive oil was very difficult to find at all then. However, olive oil rapidly became more popular since and this trend was visible throughout the review period and also in 2015. One of the decisive...

800 912 656
Oct 2015

Chocolate Confectionery in Serbia

24 pages • By Euromonitor International

Consumers were negatively surprised to see that many chocolate confectionery manufacturers reduced the packaging sizes of their products while keeping the old prices. This was especially visible in tablets, and consumers only learned about it from the media as producers themselves never informed the public about their actions. Euromonitor...

800 912 656
Jul 2015

Noodles in Serbia

45 pages • By Euromonitor International

Noodles products only appeared in Serbia in 2005. Being such an immature category, it is only natural that it is very underdeveloped. This is backed up by the fact that only plain noodles had significant sales in 2014. However, other products are slowly emerging and it is expected that these sales will increase significantly over the next...

800 912 656
Apr 2015

Pasta in Serbia

45 pages • By Euromonitor International

There were just a few new launches in 2014 in Serbia. Furthermore, companies were not very active in terms of marketing support for their products either. This is because pasta has had steady growth during most of the review period and competition is currently not very stiff. Companies seem to take advantage of their continuous growth and...

800 912 656
Apr 2015