17 reports

Packaged Food in Tunisia

171 pages • By Euromonitor International

Despite being impacted by the weak economy, packaged food recorded value sales growth of 8% in 2016, increasing only marginally compared with the previous year. Most packaged food categories in Tunisia recorded healthy growth rates in 2016. Baked goods, dairy and confectionery remained the largest categories in value terms, and grew by 6%,...

5720 6521 4690
Nov 2016

Processed Meat and Seafood in Tunisia

24 pages • By Euromonitor International

Processed meat and seafood posted an increase of 10% in value terms in 2016, which was higher than the CAGR registered over the review period as a whole. More consumers are showing a preference for white meat instead of red meat thanks mainly to the health and wellness trend. However, chilled processed red meat managed to perform positively...

800 912 656
Oct 2016

Processed Fruit and Vegetables in Tunisia

24 pages • By Euromonitor International

The category continued to register healthy value growth in 2016. The 11% sales rise was mainly driven by strong rises in unit prices. On the other hand, retail volume sales registered only 3% growth in 2016. This was mainly due to the performance of shelf stable vegetables, the main product category, which only registered 4% retail volume...

800 912 656
Oct 2016

Spreads in Tunisia

27 pages • By Euromonitor International

The growing requirement for convenience and changing lifestyles continued to drive changes in the food habits and consumption of consumers. Towards the end of the review period, spreads further developed due to successful marketing activities and new product developments, which led to increased consumer confidence and positively affected the...

800 912 656
Oct 2016

Soup in Tunisia

22 pages • By Euromonitor International

Soup recorded retail value growth of 15% in 2016 to reach TND4.9 million. In retail volume terms, the category registered growth of 5% to reach 210 tonnes. Overall, two main drivers were behind these results: convenience and ease of preparation. These are important issues in the consumption of packaged food, especially for young consumers...

800 912 656
Oct 2016

Ready Meals in Tunisia

23 pages • By Euromonitor International

Tunisian consumers from middle- and high-income groups have increasingly busy lifestyles. Hence, hectic work schedules, coupled with less time to spend on cooking, supported sales of ready meals in urban Tunisia. Ready meals was also influenced by a multitude of new product launches at the end of the review period. Indeed, major players concentrated...

800 912 656
Oct 2016

Sauces, Dressings and Condiments in Tunisia

27 pages • By Euromonitor International

Busy lifestyles prompted many consumers, especially working women, in urban Tunisia to look for easy solutions. Aiding this trend was the growth of the middle-income consumer base, in addition to increasing disposable incomes. Furthermore, high aspirations for food which is different to the daily norms, such as Italian cuisine, helped sauces,...

800 912 656
Oct 2016

Baby Food in Tunisia

24 pages • By Euromonitor International

In recent years, baby food in Tunisia has experienced increasing competition. This is especially true with regard to milk formula products, which can only be legally purchased in chemists/pharmacies outlets with a prescription from a paediatrician. In addition, advertising of milk formula products is prohibited. These restrictions lead companies...

800 912 656
Sep 2016

Cheese in Tunisia

24 pages • By Euromonitor International

Competition in cheese intensified in 2016 with the entry of Délice Holding. This company’s launch of a range of products under its well-known Milkana brand reflected both the dynamism of cheese in Tunisia and the category’s favourable prospects for further development over the forecast period. Euromonitor International’s Cheese in Tunisia...

800 912 656
Sep 2016

Other Dairy in Tunisia

28 pages • By Euromonitor International

Stiff competition from yoghurt led manufacturers in the other dairy category to step up advertising support for chilled dairy desserts brands such as Yab Flan and Yab Mousse Au Chocolat in 2016. TV and radio advertisements helped to bolster demand for such products, which tend to be more expensive than traditional yoghurt brands. Euromonitor...

800 912 656
Sep 2016

Gum in Tunisia

23 pages • By Euromonitor International

The importation of gum to Tunisia, in addition to the black market, has made it become widely present in the country with an important diversification of products especially imported from Turkey. Facing this situation, Tunisian manufacturers are trying to control and continue their leading position by increasing advertising on TV and radio...

800 912 656
Aug 2016

Chocolate Confectionery in Tunisia

27 pages • By Euromonitor International

2015 witnessed an important increase in the quantity of chocolate brands smuggled from Algeria and Turkey where international brands such as Snickers, Mars and Kinder are found among street vendors. This has negatively affected the sales of supermarkets and hypermarkets which pay to import this kind of product. Euromonitor International’s...

800 912 656
Aug 2016

Savoury Snacks in Tunisia

24 pages • By Euromonitor International

After the official entry of different international brands in Tunisian chips, tight competition has been created pushing Tunisian players to keep their leading positions by investing in packaging and advertising in order to compete with international brands in terms of quality and design. Euromonitor International’s Savoury Snacks in...

800 912 656
Aug 2016

Sugar Confectionery in Tunisia

24 pages • By Euromonitor International

Chamia is a popular traditional confectionery in Tunisia. Each year this product becomes more popular which has resulted in manufacturers offering attractive packaging, and advertising campaigns through TV and radio, especially during the month of Ramadan when there is a peak in demand for chamia. Euromonitor International’s Sugar Confectionery...

800 912 656
Aug 2016

Sweet Biscuits, Snack Bars and Fruit Snacks in Tunisia

26 pages • By Euromonitor International

Snack bars and fruit snacks are still very limited in Tunisia; manufacturers still study, inspect and analyse by launching tastes in hypermarkets and supermarkets in addition to street surveys in order to understand the success of these categories. This situation is to understand the nature of Tunisian consumers towards the entrance of snack...

800 912 656
Aug 2016

Sweet and Savoury Snacks in Tunisia

23 pages • By Euromonitor International

Current value growth of 13% in 2015 was a slight improvement on the review period CAGR increase of 11%. This more dynamic growth was mainly due to the high demand triggered by the growing number of sweet and savoury snacks products available in Tunisia, coupled with the modernisation of retailing which is seeing more supermarkets and hypermarkets...

800 912 656
Dec 2015

Oils and Fats in Tunisia

24 pages • By Euromonitor International

Many Tunisian consumers continue to purchase premium oils and fats, especially higher priced olive oil, given the growing health awareness trend. In fact, consumers are increasingly aware of the quality of the oils and fats products they consume, leading them to trade up low cholesterol oils and fats. However, lower-income consumers still...

800 912 656
Oct 2015