1 report

Processed Meat and Seafood in Bolivia

27 pages • By Euromonitor International

Local players increased their brand offer with innovations in frozen processed meat. Informed consumers tend to be more demanding, so companies have to innovate in order to retain consumers. Higher competition impacted chilled processed food especially, with several marketing campaigns by Granja Avícola Integral Sofía and Frigorifico del Oriente...

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Nov 2015