6 reports

  • ALIMENTOS NUTRION SA
  • Summary 2

The company' s pet food portfolio is relatively narrow.

  • Pet Food
  • Colombia
  • Market Description
  • Supply
  • Alimentos Nutrion SA

Pet Care in Colombia

1675 1910 1486
  • OTHER PET FOOD IN COLOMBIA - CATEGORY ANALYSIS
  • Passport 34

The development of the industry in Colombia is associated with the growing perception of pets as family members, which engenders awareness of pet care. Despite economic and political uncertainty in the country, the desire to provide pets with adequate care has internalised in Colombian culture. For example, more and more owners are adhering...

  • Cat Food
  • Dog Food
  • Pet Food
  • Colombia
  • Summary 3
  • Alimentos Polar de Colombia SA: Competitive Position 2016

Alimentos Polar is a relatively recent entrant to pet care in Colombia, and remains focused on expanding its portfolio in the market. At the end of 2016 company launched two new dry cat food brands, the premium-positioned Oh Mai Gat and the economy-priced Don Kat. The innovative proposal of the Oh Mai Gat range is to offer products with specific...

  • Pet Care
  • Pet Food
  • Colombia
  • Market Competition
  • Alimentos Polar de Colombia SA
  • interviews
  • COMPETITIVE POSITIONING

The competitive strategy of Colombian-owned company Solla is based on continuous research in the area of animal nutrition, technological innovation and joint ventures with other companies, including international players. These factors have enabled it to build a wide product portfolio. Euromonitor International Local Company Profiles...

  • Cat Food
  • Pet Food
  • Colombia
  • Market Description
  • Solla SA
  • Passport 12
  • interviews

The changing perception of cats has had a positive influence on cat food. Characteristics such as being more resistant to disease and independence make cats attractive pets for families with active lives. Cats are mostly adopted, especially non-pedigree cats, because they are considered easy to train. Regardless of the family structure, the...

  • Cat Food
  • Pet Food
  • Colombia
  • Summary 7
  • The company is typically a follower rather than a leader when it comes to new product development.

The economic slowdown caused a substantial drop in the growth of dog food retail volume and value sales in 2017. A VAT (value-added tax) increase impacted the purchasing power of Colombians and informed a move towards economy dry dog food. Manufacturers of mid-priced wet dog food adjusted their prices by offering products in different quantities...

  • Dog Food
  • Pet Food
  • Colombia