8 reports

  • OTHER PET FOOD IN GREECE - CATEGORY ANALYSIS
  • May 2018

Premiumisation is a new trend in other pet food, where mid-priced and economy products accounted for the lion’s share of sales during the review period. It is mostly in small mammal food where premium brands witnessed momentum and more specifically food for rabbits, while the premiumisation trend is at an embryonic stage in fish, bird and...

  • Pet Food
  • Greece

Pet Care in Greece

1675 2077 1374
  • OTHER PET FOOD IN GREECE - CATEGORY ANALYSIS
  • DEFINITIONS

With Greece in recession for almost a decade there were minimal developments in pet food and pet care. Polarisation gathered pace at the end of the review period. While economy pet food sales recorded a positive CAGR over the review period, benefiting from weaker disposable incomes, mid-priced sales steadily declined. Premium was more resilient,...

  • Cat Food
  • Pet Food
  • Greece
  • Trade
  • Hellas SA
  • COMPETITIVE POSITIONING

The company’s objective is to boost its presence in Greece and increase its share across pet care. Its focus is on premium pet care products. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their...

  • Pet Food
  • Greece
  • Market Competition
  • Trade
  • Hellas Ltd
  • DEFINITIONS
  • Passport 20

Internet retailing and hypermarkets both recorded strong growth in cat food value sales in 2017. However cats require less volume of food and therefore the money saving that internet retailing offers is not such a strong incentive as for dog food. Moreover discounting activities by pet shops, and the fact that more pet shops provided the option...

  • Cat Food
  • Pet Food
  • Greece
  • Hellas SA
  • DEFINITIONS
  • Passport 22

Grocery retailers witnessed positive growth in dog food sales, with the re-opening of former Carrefour outlets under the Sklavenitis banner but also benefiting from the convenience of one-stop shopping and the fact that grocery retailers allocate more space to dog food. Euromonitor International’s Dog Food in Greece report offers a...

  • Dog Food
  • Pet Food
  • Greece
  • LEADING PAWS LTD
  • Summary 2

The company’s primary focus will be on premium dog and cat food and accessories. Its objective is to expand its client base and enter more points of sale. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background...

  • Pet Care
  • Pet Food
  • Greece
  • Supply
  • KOMPA LTD

Premium dog and cat food will be the key focus areas for Kompa Ltd over the forecast period, with the company’s objective being to retain volume sales. In response to shrinking disposable incomes, the company’s strategy is to avoid upward price fluctuations to ensure that its products are affordable, while in 2016 it also introduced a cheaper...

  • Cat Food
  • Pet Care
  • Pet Food
  • Greece
  • Trade
  • KEY FACTS
  • COMPETITIVE POSITIONING

The company’s objective is to expand its product portfolio, starting new collaborations for the import and distribution of pet food and pet care products. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background...

  • Pet Care
  • Pet Food
  • Greece
  • Nestlé S.A.