6 reports

Pet Care in Italy

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  • OTHER PET FOOD IN ITALY - CATEGORY ANALYSIS
  • interviews

Pet care continued to perform well in Italy in 2017, as pets are increasingly considered part of the family and the humanisation trend continued growing across the country and is considered to be the key 2018 trend within pet care in Italy. As such owners increasingly want to provide their pets with quality and premium products, in order to...

  • Cat Food
  • Dog Food
  • Pet Food
  • Italy
  • Forecast
  • MORANDO SPA
  • MANUFACTURER OF DOG AND CAT FOOD

In 2016 Morando continued to have the wellbeing of pets as the key objective in its company mission, with it committing to offering balanced pet food that is guaranteed by the scientific community to be healthy. The innovation in its products highlights the company’s willingness to invest in product novelties and in upgrading its premium range...

  • Cat Food
  • Pet Food
  • Italy
  • Demand
  • Market Competition
  • interviews
  • KEY FACTS

Monge & C SpA remains one of the key players in Italy for private label and own-brand products, all within the economy dog and cat food categories. The company is now the primary Italian producer of pet food and aims to differentiate its offer between large grocery retailers, which are more focused on economy products, versus specialist pet...

  • Cat Food
  • Pet Food
  • Italy
  • Market Competition
  • MORANDO SPA IN PET CARE (ITALY)
  • MONGE & C SPA IN PET CARE (ITALY)

In the coming years cat food is expected to continue witnessing slow but steady growth, increasing both in volume and value terms. Cat treats and mixers will face the most dynamic development, while other categories will sustain slower growth, albeit almost all positive (bar mid-priced wet cat food). Nevertheless wet cat food is expected to...

  • Cat Food
  • Pet Food
  • Italy
  • Forecast
  • MONGE & C SPA IN PET CARE (ITALY)
  • interviews

Specialisation, innovation and nutritional research, mostly within functional and dietary products, will remain important drivers for Italian consumers when choosing dog food. In fact consumers are expected to increasingly prefer quality products for their pets, and premium products will register a positive performance. Players are therefore...

  • Dog Food
  • Pet Food
  • Italy

In the UK, dog food is expected to follow a similar trend to the one experienced in 2016 and 2017.

  • Pet Food
  • Italy
  • Western Europe
  • Forecast
  • Mars Inc