5 reports

Pet Care in Portugal

1675 1910 1486
  • OTHER PET FOOD IN PORTUGAL - CATEGORY ANALYSIS
  • Summary 6

Pet care maintained the growth trend of previous years. The presence of pets in Portuguese households continued growing, which, in line with purchasers being more informed about specific nutritional needs of pets, resulted in a positive industry performance. Increased humanisation, namely of cats and dogs, was the main driver of value growth,...

  • Cat Food
  • Dog Food
  • Pet Food
  • Portugal
  • Summary 6
  • GRAIN FREE CO SA, THE IN PET CARE (PORTUGAL)

The ongoing shift to prepared food and rising number of dogs resulted in volume and value growth and, despite promotional activity and price competition, value growth was faster than volume. The increased pet humanisation trend resulted in growing investment in wellbeing. From health care to beauty but mainly in food there was more demand...

  • Dog Food
  • Pet Food
  • Portugal
  • interviews
  • KEY FACTS

Maxi Pet started began operating in Portugal in February 2015 with the objective of meeting demand for dog and cat food. Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning...

  • Cat Food
  • Pet Food
  • Portugal
  • Supply
  • interviews
  • COMPETITIVE POSITIONING

Due to the limited development potential of other pet food, over the forecast period it is expected that Anivite will shift its focus away from this category and instead concentrate on strengthening its presence in dog and cat food. In particular, it will work to increase demand for its holistic brands Belcando and Leonardo,...

  • Pet Care
  • Pet Food
  • Portugal
  • Anivite SA
  • DEFINITIONS
  • DEFINITIONS

Increasing urbanisation boosted cat population growth, due to the smaller size of house needed and the convenience of not having to be walked, and also being more suitable as a companion for the ageing population. With cats being considered as family members, the search for better quality products and growing premium offer resulted in faster...

  • Cat Food
  • Pet Food
  • Portugal