3 reports

  • COMPANY BACKGROUND

PC World previously focused on consumer electronics, while Currys offered consumer appliances and consumer electronics and Carphone Warehouse offered mobile phones.

  • Consumer Electronics
  • United Kingdom
  • World
  • Demand
  • Dixons Group plc
  • Key company facts

Generic strategy: The company is best known for the skilled staff in its outlets providing consumers with expertise on all things related to consumer electronics and appliances.

  • Consumer Electronics
  • United Kingdom
  • Demand
  • Supply
  • Dixons Group plc

The company focuses on high-tech electronics, computers, consumer appliances, photographic equipment and communication products.

  • Consumer Electronics
  • Eastern Europe
  • Southern Europe
  • Market Competition
  • Dixons Group plc