6 reports

Colour Cosmetics in Belarus

21 pages • By Euromonitor International

In colour cosmetics consumers were largely focused on major categories in 2015. Meanwhile, producers were focused on new product launches, and considered this an effective way to attract consumers’ attention, as Belarusians continued to look for novelties, despite cutting their expenditure due to the difficult economic conditions. As a result,...

800 912 600
Apr 2016

Nappies/Diapers/Pants in Belarus

16 pages • By Euromonitor International

In 2015, per capita use of nappies/diapers/pants in Belarus in volume terms was 441 units per child aged 0-36 months. This was still lower than nappies/diapers/pants usage in North America and Western Europe; however, Belarus was approaching the level of usage of a developed region. Per capita consumption increased over the review period,...

800 912 600
Mar 2016

Wipes in Belarus

18 pages • By Euromonitor International

Wipes is unevenly developed in Belarus, with the bulk of sales represented by personal wipes. Personal wipes are considered more essential by Belarusians; household wipes are not essential products for many consumers. Wipes in Belarus is also characterised by fragmentation, with many small brands being present in the category. Consumers’ brand...

800 912 600
Mar 2016

Tissue and Hygiene in Belarus

51 pages • By Euromonitor International

In 2015, economic conditions in Belarus worsened, with a strong economic crisis hitting the country. Under such conditions, volume sales of tissue and hygiene registered a decline. During 2015, the Belarusian rubel continued to devaluate at a rather high rate, following a single major devaluation at the end of 2014. Due to the ongoing devaluation...

2 125 2 423 1 594
Mar 2016

Sets/Kits in Belarus

21 pages • By Euromonitor International

The key trend behind the development of sets/kits was the trend for economising, with sets/kits representing savings for money, being cheaper alternatives to separate purchases. Sales in particular grew during the holiday season, as Belarusians like to give and to receive presents. This is why sets/kits remains a popular gift idea for different...

800 912 600
Aug 2015

Cotton Wool/Buds/Pads in Belarus

16 pages • By Euromonitor International

Products within cotton wool/buds/pads are standardised across the majority of manufacturers, with the differences being mainly in terms of pack sizes. To promote brands and to increase sales, companies offer a wide variety of pack sizes and pack formats. The development of the category is mainly driven by the development of beauty and personal...

800 912 600
Aug 2015