3 reports

AS Watson (Health & Beauty Benelux) in Beauty and Personal Care (Netherlands)

4 pages • By Euromonitor International

AS Watson’s strategy is to defend its leading position in health and beauty specialist retailers in the Netherlands by focusing on Kruidvat and ICI Paris XL, its two major retailing brands. The bulk of the company’s efforts are set to remain focused on Kruidvat, with an emphasis on new store openings and aggressive pricing strategies in the...

115 131 94
Apr 2016

Renova Benelux Bvba in Tissue and Hygiene (Belgium)

2 pages • By Euromonitor International

Renova is determined to continue its expansion in Belgium through daring innovations and strong marketing support, much of which is focused on toilet paper. The company is squeezed between powerful multinationals and increasingly aggressive private label retailers in retail tissue. Therefore, in order to succeed, the Portuguese player continues...

115 131 94
Apr 2015

Procter & Gamble Benelux SA NV in Beauty and Personal Care (Belgium)

3 pages • By Euromonitor International

Like its GBO at global level, the local subsidiary Procter & Gamble Benelux decided to revisit its strategy in 2013. Over the review period the company’s share declined due to a succession of poor performances. For example, Pampers lost ground to private label in baby wipes, Gillette faced declining sales in categories other than razors and...

115 131 94
Aug 2014