6 reports

Nappies/Diapers/Pants in Georgia

16 pages • By Euromonitor International

Per capita use of nappies/diapers/pants amongst children aged 0-36 months in Georgia reached 457 units in 2016, which is quite a low performance compared to the respective figures of North America and Western Europe, 1,244 units and 963 units, respectively. The retail value growth significantly outperformed the volume growth, which was a result...

800 912 600
Mar 2017

Wipes in Georgia

18 pages • By Euromonitor International

Personal wipes continued to lead within wipes in 2016. The trend of using personal wipes is increasing annually, as their value sales grew by 6-10% every year over the review period. People tend to economise on home care wipes and substitute those with rags made from old clothes and the like. For personal wipes no alternatives are to be found. Euromonitor...

800 912 600
Mar 2017

Depilatories in Georgia

19 pages • By Euromonitor International

Due to the uncertainty caused by currency fluctuations, consumers avoided switching to less traditional products. As a result of this conservative behaviour, the structure of the category was stable. In women’s razors and blades, for example, disposables continued to account for a 50% share of retail value sales in 2015 while systems - razors...

800 912 600
Jun 2016

Colour Cosmetics in Georgia

21 pages • By Euromonitor International

In 2015, current value sales grew in line with the review period CAGR. This performance strengthened the perception of colour cosmetics as a basic category in beauty and personal care. Regardless of the economic uncertainty caused by national currency fluctuations, consumers maintained, or even increased, their spending on colour cosmetics. Euromonitor...

800 912 600
Jun 2016

Skin Care in Georgia

22 pages • By Euromonitor International

The trend of consuming more skin care products is on the rise in Georgia. However, the uncertain economic situation in 2015 limited the growth in consumption of premium products and boosted sales of mass skin care products. The fluctuations of the national currency helped mass skin care segments to register faster current value sales growth...

800 912 600
Jun 2016

Fragrances in Georgia

22 pages • By Euromonitor International

As the Georgian lari faced a 35% devaluation against the US dollar in the third quarter of 2015, compared with the corresponding period in 2014, consumer disposable incomes decreased in short term. This made consumers more cautious about spending and led to stronger value growth in mass fragrances than in premium fragrances. This development...

800 912 600
Jun 2016