4 reports

Tissue and Hygiene in Guatemala

45 pages • By Euromonitor International

During 2015, retail tissue and hygiene, along with away-from-home tissue and hygiene, registered a positive growth performance. Increased penetration and migration towards better quality products were the main growth drivers in 2015. New product launches and marketing campaigns also had a positive impact in 2015. Euromonitor International's...

2 125 2 423 1 594
Mar 2016

Retail Tissue in Guatemala

18 pages • By Euromonitor International

Toilet paper is the largest category within retail tissue with 77% of value sales as of 2015. In 2015, it was also fastest growing with retail value growth of 9% in current terms. An increase in the consumer base, with more consumers of lower economic strata using the products and the migration of middle-income consumers towards more expensive...

800 912 600
Mar 2016

Nappies/Diapers/Pants in Guatemala

17 pages • By Euromonitor International

In 2015, nappies/diapers/pants saw retail value sales of GTQ872 million, after 7% growth in current terms. Nappies/diapers/pants are mainly used among middle- to upper-income consumers in Guatemala. This is the main reason why Guatemala has low per capita consumption of 181 units per child aged 0-36 months, while the Latin American average...

800 912 600
Mar 2016

Sets/Kits in Guatemala

16 pages • By Euromonitor International

Sets/kits are mainly bought as gifts in Guatemala and sales peak during holidays such as Christmas and Mother’s Day. In an effort to increase sales, direct selling companies such as Productos Avon de Guatemala SA offer sets/kits in all of their catalogues at prices that represent a discount compared to the prices of individual items. In 2014...

800 912 600
Jun 2015