4 reports

Wipes in Iran

17 pages • By Euromonitor International

Wipes remained one of the least developed hygiene categories in Iran due to the low level of awareness and limited penetration of its different types inside the retail environment. In fact, the only known types of wipes for the majority of consumers are baby wipes and facial cleansing wipes (which are used for removing make-up) and other types...

800 912 600
Mar 2017

Nappies/Diapers/Pants in Iran

18 pages • By Euromonitor International

The key story of 2016 was the official relaunch of Pampers by Tehran Bouran Co (subsidiary of Procter & Gamble in Iran). The brand, which had been discontinued due to international sanctions, became available again and its presence had a major impact on the competitive environment in 2016. It is important to note that per capita use of nappies/diapers...

800 912 600
Mar 2017

Sets/Kits in Iran

15 pages • By Euromonitor International

Sets/kits are still not very popular in Iran as they are expensive and are not available in many areas of the country. If tax fees vary for the different products in a gift set, the total tax cost of such sets becomes very high for importers. Consequently, it is difficult for sets/kits to expand their sales in Iran as import costs are high...

800 912 600
May 2015

Cotton Wool/Buds/Pads in Iran

16 pages • By Euromonitor International

Sales of cotton wool/buds/pads continued to be very low at the end of the review period. Most consumers are uninterested in these products and prefer to use textile alternatives for wound care or cleaning. This is linked to widespread poverty, with the low-income majority thus being uninterested in cotton wool/buds/pads. More affluent consumers...

800 912 600
Mar 2015