5 reports

Colour Cosmetics in Kenya

24 pages • By Euromonitor International

Increased product availability due to the expansion of modern retailing in Kenya, especially in residential urban areas, growth in the middle income class, rising disposable incomes and more opportunities to wear colour cosmetics all boosted value and volume sales in the category in 2015. Euromonitor International's Colour Cosmetics...

800 912 600
Jun 2016

Tissue and Hygiene in Kenya

42 pages • By Euromonitor International

The growth potential of Kenya’s tissue and hygiene market remains largely untapped due to low consumer usage. However, rising disposable incomes, positive economic growth forecasts, the rising importation of affordable products and expansion of modern retail outlets are supporting value and volume growth. Furthermore, growing competition among...

2 125 2 423 1 594
May 2016

Nappies/Diapers/Pants in Kenya

22 pages • By Euromonitor International

Nappies/diapers benefited from the widening availability of single-unit packs towards the end of the review period. These packs target low- to mid-income consumers who use nappies/diapers only at night or while travelling. Kimberly Fay's Huggies was notably strong in this area, with single-unit packs reportedly accounting for around 20% of...

800 912 600
Mar 2015

Cotton Wool/Buds/Pads in Kenya

17 pages • By Euromonitor International

Cotton wool/buds/pads continued to see slow sales growth from a low base at the end of the review period. Sales are being boosted by an expanding mid-income group and rising disposable income levels. A growing focus on hygiene is also supporting growth. These factors supported a slightly stronger volume growth of 3% in 2014 over the previous...

800 912 600
Mar 2015

Retail Tissue in Kenya

20 pages • By Euromonitor International

There was a growing focus on hygiene in Kenya during the review period, with this being encouraged by a number of trends including urbanisation and rising adult literacy rates. Strong hygiene education campaigns by the government are also increasing consumers' focus on this area. This trend meanwhile encouraged a growing number of households...

800 912 600
Mar 2015