15 reports

Colour Cosmetics in Macedonia

20 pages • By Euromonitor International

In 2015, colour cosmetics in Macedonia registered current value growth of 4% to reach sales of MKD733 million. This can be seen as a solid performance in light of unfavourable demographic trends and current per capita volume consumption in most other beauty and personal care categories. Despite the weak purchasing power of local consumers,...

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May 2016

Skin Care in Macedonia

25 pages • By Euromonitor International

In 2015, skin care in Macedonia recorded current value growth of 4% to reach sales of MKD919 million. This performance was indicative of the willingness of local consumers, the number of which is stagnating, to spend more on skin care products despite limited disposable incomes. The emergence of high quality and higher priced standard and...

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May 2016

Fragrances in Macedonia

21 pages • By Euromonitor International

In 2015, fragrances in Macedonia recorded current value growth of 4% to reach sales of MKD492 million. This increase was slightly above the average growth rate of the population as well as GDP growth. The category in 2015 was fuelled by local consumers spending more on mass fragrances (particularly women’s) and mass fragrance sets/kits. Euromonitor...

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May 2016

Baby and Child-Specific Products in Macedonia

26 pages • By Euromonitor International

In 2015, baby and child-specific products recorded current value growth of 2% to reach sales of MKD292 million, with many categories being hampered by the stagnant birth rate. Efforts from the current conservative government to stimulate population growth have had a minimal impact. Significant migration from Macedonia to other countries has...

800 912 600
May 2016

Sun Care in Macedonia

23 pages • By Euromonitor International

In 2015, sun care in Macedonia grew by 4% in current value terms to reach sales of MKD111 million. This can be seen as a solid performance when compared with most other beauty and personal care categories. The main factor behind this performance was the prolonged summer in 2015, which extended well into September. The only category to register...

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May 2016

Deodorants in Macedonia

19 pages • By Euromonitor International

In 2015, deodorants in Macedonia posted current value growth of 3% to reach sales of MKD227 million. This modest growth rate can be attributed to population stagnation and a weak economic climate. Low income levels and weak purchasing power forced local consumers to trade down to lower priced deodorants. Euromonitor International's...

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May 2016

Oral Care in Macedonia

20 pages • By Euromonitor International

Oral care in Macedonia recorded current value growth of 2% in 2015 to reach sales of MKD274 million. This modest performance was a reflection of stable but stagnating volume demand as a result of flat population growth. Oral care is also beginning to feel the impact of maturity as the category is saturated in terms of toothpaste and manual...

800 912 600
May 2016

Men%s Grooming in Macedonia

21 pages • By Euromonitor International

In 2015, men’s grooming in Macedonia grew by 3% in current value terms to reach sales of MKD501 million. Such a modest performance was down to stagnant population growth and the limited purchasing power of local consumers. Unfavourable demographics limited volume demand while the poor economic climate served to hamper value sales. Euromonitor...

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May 2016

Depilatories in Macedonia

20 pages • By Euromonitor International

In 2015, depilatories in Macedonia registered current value growth of 2% to exceed sales of MKD53 million. This was a weaker performance than the 3% CAGR of the review period. Such moderate growth was in line with the stagnant population and modest per capita volume consumption due to current economic conditions and their negative effect on...

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May 2016

Hair Care in Macedonia

19 pages • By Euromonitor International

In 2015, hair care in Macedonia grew by 4% in current value terms to reach sales of MKD817 million. The growth of several robust categories, such as colourants, styling agents and standard shampoos, was strong enough to enable hair care to outperform the wider beauty and personal care industry. This was due to increased product innovation,...

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May 2016

Retail Tissue in Macedonia

19 pages • By Euromonitor International

Retail tissue posted extremely modest current value growth of 1% in 2015 to reach sales of MKD981 million. Modest growth in 2015 was the direct result of the category reaching saturation. Per capita consumption of retail tissue was 3kg per year in 2015, which was extremely low compared to Western European and US standards where per capita...

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Mar 2016

Tissue and Hygiene in Macedonia

52 pages • By Euromonitor International

Tissue and hygiene could have recorded another year of solid growth in 2015 if it was not for one of the greatest political crises since Macedonia’s independence. The crisis involved the exposure of the Macedonian political opposition regarding an alleged wiretapping scandal and corrupt activities involving Macedonian government officials....

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Mar 2016

Wipes in Macedonia

21 pages • By Euromonitor International

Wipes achieved current value growth of 2% in 2015 to reach MKD293 million. Growth was mostly driven by the growing trend towards convenience among local consumers and improved hygiene practices. Personal wipes was the largest category, accounting for a 97% value share of wipes in 2015. Euromonitor International's Wipes in Macedonia...

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Mar 2016

Nappies/Diapers/Pants in Macedonia

20 pages • By Euromonitor International

Nappies/diapers/pants in Macedonia is highly dependent on the usage by children aged 0-36 months. Per capita consumption in 2015 was 703 units per child per year, which was significantly below the averages in Western Europe and the US where per capita consumption is 30-40% higher compared to Macedonia. Euromonitor International's Nappies/Diapers/Pants...

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Mar 2016

Cotton Wool/Buds/Pads in Macedonia

16 pages • By Euromonitor International

Cotton wool/buds/pads achieves current retail value of over 2% to reach value sales of MKD63 million in 2014. It remains to be a highly fragmented market category which experiences extremely low level of advertising support by the key market players present in it in 2014. Euromonitor International’s Cotton Wool/Buds/Pads in Macedonia...

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May 2015