7 reports

Nappies/Diapers/Pants in Morocco

20 pages • By Euromonitor International

In Morocco, nappies/diapers/pants benefited from huge media coverage and intensive operations that targeted all consumer groups, including those living in rural areas. Indeed, those on low incomes developed awareness of these products and recorded a shift towards disposable baby care products. The shift was due to these products having health...

800 912 600
Mar 2017

Wipes in Morocco

22 pages • By Euromonitor International

Moroccans continued to appreciate the hygienic and practical benefits of wipes in daily life. Moreover, the development of targeted products according to skin type and usage was attractive to consumers and boosted sales. Nevertheless, some emerging concerns regarding the long-term side effects of wipes due to chemical components had an impact...

800 912 600
Mar 2017

Depilatories in Morocco

20 pages • By Euromonitor International

Depilatories in Morocco registered value sales growth of 6% in 2015. Women continue using depilatories thanks to the safe and natural properties of these products, especially hair removers that are mainly made using natural ingredients, like wax and boiled sugar. In addition, the emergence of new sub-brands also contributed to the continued...

800 912 600
May 2016

Colour Cosmetics in Morocco

33 pages • By Euromonitor International

In 2015, colour cosmetics in Morocco maintained a similar growth rate to that seen in the previous two years, of 9% in current value terms, to total Dh939 million. Moroccan women are increasingly influenced by Western lifestyles and fashions through the media. Moreover, with the increasing foreign trend for a natural look and discreet make-up,...

800 912 600
May 2016

Deodorants in Morocco

22 pages • By Euromonitor International

Deodorants has started to be perceived as a rather sensitive category within the beauty and personal care industry in Morocco. Concerns regarding the side effects associated with deodorants are restraining the previously strong growth in the category. For example, there are suggestions that there are risks in applying products containing aluminium...

800 912 600
May 2016

Baby and Child-Specific Products in Morocco

25 pages • By Euromonitor International

In 2015, baby and child-specific products performed well in Morocco. recording an increase of 7% in current value terms. This growth represented a marginal slowdown in the category, despite increasing awareness of such products among parents and stable volume demand in the market. The main reason for this slowdown was the significant shortage...

800 912 600
May 2016

Cotton Wool/Buds/Pads in Morocco

20 pages • By Euromonitor International

Products in the cotton wool/buds/pads category in Morocco enjoy constant consumer demand. The distribution of such products has historically been characterised by open-air markets, which chiefly offer a large number of low-cost imported products, mainly from Spain or China, which resulted in an increasing presence of low-quality products....

800 912 600
Mar 2015