8 reports

Deodorants in Morocco

22 pages • By Euromonitor International

Deodorants has started to be perceived as a rather sensitive category within the beauty and personal care industry in Morocco. Concerns regarding the side effects associated with deodorants are restraining the previously strong growth in the category. For example, there are suggestions that there are risks in applying products containing aluminium...

800 912 600
May 2016

Depilatories in Morocco

20 pages • By Euromonitor International

Depilatories in Morocco registered value sales growth of 6% in 2015. Women continue using depilatories thanks to the safe and natural properties of these products, especially hair removers that are mainly made using natural ingredients, like wax and boiled sugar. In addition, the emergence of new sub-brands also contributed to the continued...

800 912 600
May 2016

Colour Cosmetics in Morocco

33 pages • By Euromonitor International

In 2015, colour cosmetics in Morocco maintained a similar growth rate to that seen in the previous two years, of 9% in current value terms, to total Dh939 million. Moroccan women are increasingly influenced by Western lifestyles and fashions through the media. Moreover, with the increasing foreign trend for a natural look and discreet make-up,...

800 912 600
May 2016

Yves Rocher Maroc SA in Beauty and Personal Care (Morocco)

3 pages • By Euromonitor International

Yves Rocher is expected to focus its growth strategy on opening new stores in several cities in Morocco, such as in Rabat and Casablanca, within the new shopping centres under construction, and within new Marjane stores, such as that in Settat city.Euromonitor International Local Company Profiles are a concise set of briefings detailing...

115 131 86
May 2016

Biotal Cosmetics SARL in Beauty and Personal Care (Morocco)

2 pages • By Euromonitor International

Biotal Cosmetics is expected to remain an important and dynamic key domestic player within beauty and personal care in Morocco. The company is set to widen its product range with the launch of new fragrances. Its strong and long-term business relationships with Moroccan grocery retailers should also help to consolidate its distribution strategy,...

115 131 86
May 2016

Wipes in Morocco

29 pages • By Euromonitor International

The increasingly widespread availability of wipes in Morocco had a positive influence on sales in the category during 2015 as 10% current value growth was recorded and the category achieved sales of DH136 million.Euromonitor International's Wipes in Morocco report offers a comprehensive guide to the size and shape of the market at...

800 912 600
May 2016

Nappies/Diapers/Pants in Morocco

25 pages • By Euromonitor International

According to official statistics, the birth rate in Morocco was 2.13% in 2015, which is roughly equivalent to the 2.15% birth rate recorded in 2014. In parallel, the Moroccan economy created 45,000 new jobs during the first quarter of 2015 and 72,000 positions during the second quarter, all of which were in urban areas. This boosted growth...

800 912 600
May 2016

Cotton Wool/Buds/Pads in Morocco

20 pages • By Euromonitor International

Products in the cotton wool/buds/pads category in Morocco enjoy constant consumer demand. The distribution of such products has historically been characterised by open-air markets, which chiefly offer a large number of low-cost imported products, mainly from Spain or China, which resulted in an increasing presence of low-quality products....

800 912 600
Mar 2015