7 reports

Depilatories in Morocco

20 pages • By Euromonitor International

Depilatories in Morocco registered value sales growth of 6% in 2015. Women continue using depilatories thanks to the safe and natural properties of these products, especially hair removers that are mainly made using natural ingredients, like wax and boiled sugar. In addition, the emergence of new sub-brands also contributed to the continued...

800 912 600
May 2016

Colour Cosmetics in Morocco

33 pages • By Euromonitor International

In 2015, colour cosmetics in Morocco maintained a similar growth rate to that seen in the previous two years, of 9% in current value terms, to total Dh939 million. Moroccan women are increasingly influenced by Western lifestyles and fashions through the media. Moreover, with the increasing foreign trend for a natural look and discreet make-up,...

800 912 600
May 2016

Deodorants in Morocco

22 pages • By Euromonitor International

Deodorants has started to be perceived as a rather sensitive category within the beauty and personal care industry in Morocco. Concerns regarding the side effects associated with deodorants are restraining the previously strong growth in the category. For example, there are suggestions that there are risks in applying products containing aluminium...

800 912 600
May 2016

Baby and Child-Specific Products in Morocco

25 pages • By Euromonitor International

In 2015, baby and child-specific products performed well in Morocco. recording an increase of 7% in current value terms. This growth represented a marginal slowdown in the category, despite increasing awareness of such products among parents and stable volume demand in the market. The main reason for this slowdown was the significant shortage...

800 912 600
May 2016

Nappies/Diapers/Pants in Morocco

25 pages • By Euromonitor International

According to official statistics, the birth rate in Morocco was 2.13% in 2015, which is roughly equivalent to the 2.15% birth rate recorded in 2014. In parallel, the Moroccan economy created 45,000 new jobs during the first quarter of 2015 and 72,000 positions during the second quarter, all of which were in urban areas. This boosted growth...

800 912 600
May 2016

Wipes in Morocco

29 pages • By Euromonitor International

The increasingly widespread availability of wipes in Morocco had a positive influence on sales in the category during 2015 as 10% current value growth was recorded and the category achieved sales of DH136 million. Euromonitor International's Wipes in Morocco report offers a comprehensive guide to the size and shape of the market at...

800 912 600
May 2016

Cotton Wool/Buds/Pads in Morocco

20 pages • By Euromonitor International

Products in the cotton wool/buds/pads category in Morocco enjoy constant consumer demand. The distribution of such products has historically been characterised by open-air markets, which chiefly offer a large number of low-cost imported products, mainly from Spain or China, which resulted in an increasing presence of low-quality products....

800 912 600
Mar 2015