11 reports

Sun Care in Switzerland

24 pages • By Euromonitor International

Swiss consumers continued to be more conscious about the damaging effects of the sun on their skin and this resulted in greater demand for products that can provide the highest level of protection. Products with higher SPFs continued to be the major drivers of growth, with high profile campaigns and public education campaigns explaining the...

800 912 656
Apr 2017

Baby and Child-Specific Products in Switzerland

By Euromonitor International

In 2016, baby and child-specific products in Switzerland continued to be dominated by products containing natural and organic ingredients, as parents increasingly sought to use safer and gentler products on their children’s skin. Increasing awareness of the chemicals used in cosmetics and toiletries led parents to choose gentler options when...

800 912 656
Apr 2017

Colour Cosmetics in Switzerland

31 pages • By Euromonitor International

Within colour cosmetics, digital marketing has eclipsed most traditional marketing. Digital media is increasingly becoming an integral part of marketing as video tutorials help to show case product efficacy, while social media networks are used to create brand hype either to drive online sales or retail traffic. In addition, one of the key...

800 912 656
Apr 2017

Bath and Shower in Switzerland

25 pages • By Euromonitor International

In 2016, retail sales of bath and shower products declined marginally. Consumers continued to search for new scents, multifunctional products including extra moisturisation, exfoliation, anti-ageing and firming benefits as well as products that enhance wellbeing. However, major price-reduction campaigns, strong retail promotional activity...

800 912 656
Apr 2017

Depilatories in Switzerland

20 pages • By Euromonitor International

Advances in hair removal technology became a major challenge for manufacturers and distributors of depilatories in Switzerland. Laser-based technologies and pulsed light hair removal treatment are the main threats, particularly as they became affordable and widely available throughout the country. Pulsed light hair removal treatments are also...

800 912 656
Apr 2017

Fragrances in Switzerland, Euromonitor International

27 pages • By Euromonitor International

Flankers are limited-edition versions of an already existing scent that capitalise on the success of the original, best-selling perfume. Manufacturers usually launch flankers to capture new audiences and renew consumer interest in a best-seller. In 2016, fragrance houses produced multiple flankers of their original fragrances thus keeping...

800 912 656
Apr 2017

Deodorants in Switzerland

26 pages • By Euromonitor International

Deodorant has reached maturity in Switzerland. Despite ongoing investment in research and development, new product launches, advertising and promotion, it failed to sustain consumer interest. In Switzerland, deodorants have a highly inelastic demand from a population that considers these products an established part of the personal hygiene...

800 912 656
Apr 2017

Nappies/Diapers/Pants in Switzerland

21 pages • By Euromonitor International

In Switzerland, nappies/diapers/pants continues to exhibit the characteristics of a mature category with virtually complete penetration. In 2016, per capita consumption of nappies/diapers/pants in volume terms reached 1,069 units per child aged 0-36 months per year in Switzerland, which was 11% higher than the average of 963 units per child...

800 912 656
Apr 2017

Wipes in Switzerland

26 pages • By Euromonitor International

Sales of wipes in Switzerland were boosted in 2016 as consumers, perceiving mounting pressures on their time, sought to remove steps from their regular cleaning and grooming routines. Perceived as convenient and time-saving alternative to regular cleaning and personal care products, wipes posted positive growth in both value and volume terms...

800 912 656
Apr 2017

Sets/Kits in Switzerland

21 pages • By Euromonitor International

Sets/kits traditionally contain different items of the same brand packaged together in a set and sold at an interesting price compared to purchasing the items separately. These sets usually combine a fragrance with its bath and shower ancillaries, skin care or colour cosmetics products. One or two of the products are provided in a full size...

800 912 656
Jul 2015

Cotton Wool/Buds/Pads in Switzerland

20 pages • By Euromonitor International

Growth in cotton wool/buds/pads during 2014 was influenced by the growing number of consumers who are opting for environmentally-friendly products. Demand for cotton wool/buds/pads made from 100% natural and organically grown cotton increased in Switzerland over the course of the year. Euromonitor International’s Cotton Wool/Buds/Pads...

800 912 656
Jun 2015