7 reports

  • COLOUR COSMETICS IN CAMEROON - CATEGORY ANALYSIS
  • Colour Cosmetics Is Set To Perform Well Over the Forecast Period

As in 2017, colour cosmetics is expected to see a positive performance over the forecast period in value terms at constant 2017 prices. Growth will be supported by the fact that an increasing number of women will wear colour cosmetics every day. Furthermore, Cameroonian consumers are increasingly connected to the internet, and are thus able...

  • Cosmetics
  • Cameroon
  • COLOUR COSMETICS IN CAMEROON - CATEGORY ANALYSIS
  • Passport 20

Colour cosmetics increased 6% in current value terms in 2016, to reach XAF13.2 billion. The growth was driven by the increasing number of women, predominantly young, who use colour cosmetics as part of their beauty regime as a confidence booster. Euromonitor International’s Colour Cosmetics in Cameroon report offers a comprehensive...

  • Cosmetics
  • Personal Care
  • Cameroon
  • France
  • Demand
  • Passport 21
  • SOURCES

Fragrances increased 6% in current value terms in 2016, to reach sales of XAF6.5 billion. The growth was the result of increasingly urban lifestyles. Young adults and professionals tend to buy mass brands while the older generation are the main consumers spending on premium fragrances. Cameroonian consumers are increasingly sophisticated,...

  • Cosmetics
  • Cameroon
  • Passport 21
  • SOURCES

Hair care increases 6% in current value terms in 2016, to reach sales of XAF31.1 billion. This was as a result of population growth, Westernisation, rising purchasing power among women and increased consumer awareness about these products. Euromonitor International’s Hair Care in Cameroon report offers a comprehensive guide to the size...

  • Cosmetics
  • Cameroon
  • Passport 18
  • Passport 17

Hair care is expected to perform well over the forecast period, with the value CAGR in line with the growth seen in 2017 at constant 2017 prices. Population growth will support rising sales in this category, as well as the offer of a wide selection of products, particularly from companies such as SoftSheen-Carson Laboratories, House of Cheatham...

  • Cosmetics
  • Cameroon
  • Forecast
  • Passport 18
  • Passport 17

Fragrances is expected to see fairly strong value growth over the forecast period, on the back of the reasonable growth seen in 2017. Growth is expected to be driven by upper-income consumers, and also by some aspirational middle-income consumers. Increases in disposable income will also contribute to boosting sales of fragrances over the...

  • Cosmetics
  • Fragrance
  • Cameroon

UNILEVER GROUP IN BEAUTY AND PERSONAL CARE (CAMEROON) Euromonitor International April 2017 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Facts........

  • Cosmetics
  • Personal Care
  • Cameroon
  • Market Competition
  • Unilever PLC