5 reports

  • Passport 4

The most common products purchased by men are shampoo, bar soap, deodorant and pre- and post-shave products, and in higher socio-economic groups the use of facial sun care and body skin care is beginning to increase.

  • Body Care
  • Ecuador

Social network activity is highly useful for the company to directly contact target segments and reinforce consumer loyalty. interviews Competitive Positioning Summary ## Private label brand Las Fragancias Las Fragancias Cía Ltda: Private Label Portfolio Category/ ies Oral care,

  • Body Care
  • Sun Care
  • Ecuador

Categories such as bath additives and body wash/ shower gel are more sensitive to prices as they are more specific in terms of use.

  • Bath And Shower
  • Body Care
  • Ecuador
  • PROSPECTS
  • TRENDS

Fybeca launched a body lotion in 2016, with a similar packaging appearance to Lubriderm, which leads body care in retail.

  • Body Care
  • Sets And Kits
  • Ecuador
  • Passport 5
  • COMPETITIVE LANDSCAPE

The share of men' s body care was ##%, because in Ecuador most men are not so vain as to spend on these kinds of products.

  • Body Care
  • Cosmetics
  • Sets And Kits
  • Ecuador
  • Yanbal Ecuador SA