3 reports

  • CATEGORY DATA
  • Competitive Positioning

As the average income continues to grow, skin care is being transformed by changing consumer behaviour. Mass products are being increasingly replaced by premium products, including dermocosmetics. In 2017, premium skin care registered faster value growth than mass. In terms of dermocosmetics, the penetration of pharma brands remains relatively...

  • Body Care
  • Estonia

It is present in bath and shower, mass skin care, mass body care, and mass facial care.

  • Body Care
  • Personal Hygiene
  • Estonia
  • Supply
  • Trade
  • Competitive Positioning
  • Passport 3

The most common of these are ##-in-## or ##-in-## shampoos and body washes.

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Estonia
  • Demand