10 reports

  • Body Care
  • Body Care - TRY

Summary Stable economic growth and presence of a large young population will drive the consumer packaged goods market in Turkey. The market is led by the Facial Care category which will also register fastest growth during 2015-2020. Health and Beauty Stores is the leading distribution channel in the Skincare market. Key...

  • Body Care
  • Turkey
  • Avon Products, Inc.
  • Beiersdorf AG
  • L'Oreal S.A.
  • Beiersdorf AG: key facts

The Consumer segment is engaged in the development, manufacturing and marketing of skin and body care products.

  • Body Care
  • Turkey
  • Market Size
  • Beiersdorf AG
  • Procter & Gamble Company
  • PROSPECTS
  • CATEGORY DATA

In men' s skin care by type, facial care remained dominant in 2016 with ##% of value sales, followed by body care with ##% and hand care with ##%.

  • Body Care
  • Turkey
  • Forecast
  • L'Oreal S.A.
  • Procter & Gamble Company
  • TRENDS

In men' s skin care by type, facial care remained dominant in 2016 with ##% of value sales, followed by body care with ##% and hand care with ##%.

  • Body Care
  • Male Grooming
  • Turkey
  • Demand
  • Forecast

Nivea Beiersdorf ranked second in 2017 due to the popularity of its Nivea range, which is one of the most established in the country and enjoys very strong recognition among Turkish consumers.

  • Body Care
  • Turkey
  • COMPETITIVE LANDSCAPE
  • CATEGORY DATA

New Signal White Now CC was introduced in 2017 and combines both whitening and total care under one product.

  • Body Care
  • Turkey
  • Demand
  • L'Oreal S.A.
  • Procter & Gamble Company
  • Passport 14

As a local player, price competitiveness is one of its key selling points.

  • Body Care
  • Turkey
  • L'Oreal S.A.

Head & Shoulders introduced Men Ultra in men' s hair care while Nivea Men introduced Original Care Hair and Body Shampoo and Azmusebat Celik launched Derby Samurai ## Platinum in men' s razors and blades.

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Turkey
  • Demand
  • TRENDS

Almost all women who prefer to use wax for general body care still rely on razors for removing hair on specific parts of their bodies.

  • Body Care
  • Turkey
  • Demand
  • Turkey skincare market category segmentation: $ million, 2016
  • Turkey skincare market category segmentation: % share, by value, 2016

Skincare in Turkey Summary Skincare in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial...

  • Body Care
  • Skin Care
  • Turkey
  • Market Size
  • Beiersdorf AG