8 reports

  • 2. LUXURY GOODS MARKET IN SOUTH KOREA
  • OUTLOOK FOR THE ECONOMY & IMPACT ON THE LUXURY GOODS MARKET

The luxury goods industry in South Korea has been flourishing in recent years. The year 2015 witnessed strong growth for the market as luxury brands in the country introduced affordable products to lure in more customers, thus expanding their consumer base in South Korea. Unlike other Asia nations where women are the main target segment...

  • Luxury Goods
  • South Korea
  • Gucci Group
  • Gucci Group Korea Ltd
  • Hanwha Galleria Co Ltd
  • December 2016
  • Luxury eyewear

The company lured consumers to outlets with discount promotions in 2016. The Prada brand rarely holds a nationwide sale, but season-off sales were successful, with many outlets reporting sales revenue increases. This move is in line with Prada headquarters’ future plan, revealed at the investor presentation in New York in 2016, to shift the...

  • Luxury Goods
  • South Korea
  • Demand
  • Prada Group
  • Luxury eyewear
  • STRATEGIC DIRECTION

GUCCI GROUP KOREA LTD IN LUXURY GOODS (SOUTH KOREA) Euromonitor International December 2016 Passport I LIST OF CONTENTS AND TABLES Strategic Direction........................................................................................................................ ## Key Fact

  • Luxury Goods
  • South Korea
  • Demand
  • Gucci Group
  • Gucci Group Korea Ltd
  • LUXURY GOODS IN SOUTH KOREA - INDUSTRY OVERVIEW
  • PRADA SPA IN LUXURY GOODS (SOUTH KOREA)

Luxury accessories can be purchased easily compared to other luxury items such as designer apparel or luxury leather goods. Along with designer apparel accessories, luxury accessories have much lower unit prices relative to other luxury items; thus, consumers who wish to own luxury brands can easily access luxury accessories. With general...

  • Luxury Goods
  • South Korea
  • Demand
  • Gucci Group
  • Prada Group
  • PRADA SPA IN LUXURY GOODS (SOUTH KOREA)
  • LUXURY GOODS IN SOUTH KOREA - INDUSTRY OVERVIEW

Sales of luxury electronic gadgets became insignificant after 2012. Euromonitor International's Luxury Electronic Gadgets in South Korea report offers a comprehensive guide to the size and shape of the Luxury Electronic Gadgets market at a national level. It provides the latest retail sales data, allowing you to identify the sectors...

  • Luxury Goods
  • South Korea
  • Demand
  • Prada Group
  • PRADA SPA IN LUXURY GOODS (SOUTH KOREA)
  • LUXURY GOODS IN SOUTH KOREA - INDUSTRY OVERVIEW

Even with strong reputations, luxury brands continue to invest in increasing brand recognition through frequent media exposure and celebrity marketing. Controlling pricing is also an important factor. By effectively managing regional pricing, brands are able to improve their local image. Pricing strategies, however, differ from brand...

  • Luxury Goods
  • South Korea
  • LUXURY GOODS IN SOUTH KOREA - INDUSTRY OVERVIEW
  • Mixed Retailers Remains the Main Retailing Channel in Luxury Goods, While Internet Retailing Is Developing

Electric cars are at an early stage and thus manufacturers do not consider South Korea a first-tier launch country. For instance, the Tesla X Model is expected to be launched only at the end of 2017 after official launches in other developed markets such as Japan. The infrastructure for electric cars is not sufficient to encourage...

  • Luxury Goods
  • South Korea
  • Demand
  • LUXURY GOODS IN SOUTH KOREA - INDUSTRY OVERVIEW
  • GUCCI GROUP KOREA LTD IN LUXURY GOODS (SOUTH KOREA)

According to the Trade Statistics Service, the total number of overseas travellers reached 14 million in 2013, an 8% increase on 2012. This enlarged the consumer base for luxury travel goods. As more consumers travelled, the demand for travel goods grew significantly. In addition, people who travel for leisure want to differentiate their luggage,...

  • Luxury Goods
  • South Korea
  • Demand
  • Gucci Group