2 reports

Consumer Lifestyles in Spain

55 pages • By Euromonitor International

Having suffered a savage economic downturn that lasted for the better part of a decade, the Spanish economy is now beginning to revive. However, ‘la crisis económica’ has left an indelible mark on local consumers, particularly Young Adults, who were among the worst affected. Consumers remain extremely value conscious in everything from grocery...

1675 1910 1374
Aug 2015

Success Case Study: PandG Don Limpio Concentrated Gel - Modernizing a Product to Cater for New Consumer Needs

13 pages • By GlobalData

Summary Brand guardians can significantly benefit from developing an in-depth understanding of the reasons for the success or failure of new product launches or marketing campaigns. This study explores how Don Limpio concentrated gel built success through modernizing its product to cater for new consumer needs. Synopsis -...

364 400 309
Jun 2015