23 reports

  • Forces driving competition in the advertising industry in South Korea, 2017
  • Japan advertising industry value: $ million, 2013-17

Advertising Global Industry Almanac 2013-2022 Summary Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key...

  • Advertising
  • East Asia
  • Market Size
  • Omnicom Group
  • Publicis Groupe SA
  • Japan advertising industry value: $ million, 2013-17
  • Drivers of degree of rivalry in the advertising industry in Japan, 2017

Advertising Global Industry Guide 2013-2022 Summary Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial...

  • Advertising
  • East Asia
  • Market Size
  • Asatsu-DK, Inc.
  • Dentsu Group
  • Drivers of degree of rivalry in the advertising industry in Japan, 2017
  • Japan advertising industry value: $ million, 2013-17

Advertising Global Group of Eight (G8) Industry Guide 2013-2022 Summary The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players...

  • Advertising
  • East Asia
  • Market Size
  • Asatsu-DK, Inc.
  • Dentsu Group
  • Competitive Rivalry in the Chinese Advertising Industry
  • Threat of Substitutes to the Chinese Advertising Industry

The advertising industry in China has witnessed exponential development in the last several decades. Foreign brands and advertisements have become commonplace in the lives of the Chinese population today and Chinese companies have been quick to adopt foreign advertising techniques and practises to create a huge impact within...

  • Advertising
  • East Asia
  • Dentsu Group
  • Omnicom Group
  • Publicis Groupe SA
  • Drivers of degree of rivalry in the advertising industry in China, 2017
  • China advertising industry value: $ million, 2013-17

Advertising Top 5 Emerging Markets Industry Guide 2013-2022 Summary The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • Advertising
  • East Asia
  • Market Size
  • Dentsu Group
  • Havas SA
  • China advertising industry value: $ million, 2013-17
  • Forces driving competition in the advertising industry in China, 2017

Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2013-2022 Summary The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • Advertising
  • East Asia
  • Dentsu Group
  • Omnicom Group
  • Publicis Groupe SA
  • CHINA ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2015
  • CHINA ONLINE CHANNEL SHARE - ONLINE ADVERTISING SPEND AS PERCENTAGE OF TOTAL ADVERTISING SPEND, 2011-2020

Online advertising spend in China stood at US$31.6 billion by end of 2015, accounting for 48.6% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 36.4%. This growth is expected to continue in 2016 with brands expected to spend US$40.2 billion, representing an increase of 27.3% over 2015. Over...

  • Advertising
  • East Asia
  • Alibaba Group
  • Baidu, Inc.
  • Tencent Holdings Ltd
  • CHINA SOCIAL MEDIA EXCLUSIVE ADVERTISING GAMES ADVERTISING SPEND & GROWTH ANALYSIS (US$ MILLION), 2011-2020
  • CHINA ONLINE CHANNEL SHARE - ONLINE ADVERTISING SPEND AS PERCENTAGE OF TOTAL ADVERTISING SPEND, 2011-2020

Social media advertising spend in China stood at US$3.5 billion by end of 2015, accounting for 11.2% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 54.8%. This growth is expected to continue in 2016 with brands expected to spend US$5.3 billion, representing an increase of 49.4%...

  • Advertising
  • Computer
  • Social Network
  • East Asia
  • Tencent Holdings Ltd
  • DRIVERS OF DEGREE OF RIVALRY IN THE BROADCASTING & CABLE TV MARKET IN CHINA, 2017

KEY METRICS PROSIEBENSAT. ## MEDIA AG ProSiebenSat. ## is a media, services and advertising company.

  • Advertising
  • East Asia
  • Company Financials
  • Netflix, Inc.
  • Singapore Telecommunications Limited
  • DRIVERS OF DEGREE OF RIVALRY IN THE BROADCASTING & CABLE TV MARKET IN CHINA, 2017

KEY METRICS PROSIEBENSAT. ## MEDIA AG ProSiebenSat. ## is a media, services and advertising company.

  • Advertising
  • East Asia
  • Mediaset Group
  • Quebecor Media Inc.
  • Rogers Communications Inc.
  • Bargaining Power of Buyers in the Chinese Media Industry
  • Porter's Five Forces Strategy Analysis of the Media Industry in China

The advertising market in the country has been growing at a CAGR of ##% in the last ten years and was worth approximately US$## billion by 2015.

  • Advertising
  • East Asia
  • Omnicom Group
  • Publicis Groupe SA
  • Twenty-First Century Fox, Inc.
  • CHINA SOCIAL MEDIA EXCLUSIVE ADVERTISING GAMES ADVERTISING SPEND & GROWTH ANALYSIS (US$ MILLION), 2010-2019
  • CHINA SOCIAL MEDIA CHANNEL SHARE - SOCIAL MEDIA ADVERTISING SPEND AS PERCENTAGE OF ONLINE ADVERTISING SPEND, 2010-2019

Social media advertising spend in China stood at US$2.3 billion by end of 2014, accounting for 9.5% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 49.5%. This growth is expected to continue in 2015 with brands expected to spend US$3.5 billion, representing an increase of 53.2%...

  • Advertising
  • Computer
  • Social Network
  • East Asia
  • Tencent Holdings Ltd
  • CHINA ONLINE ADVERTISING SPEND BY FORMATS (%), 2014VS.2019
  • CHINA ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2014

Online advertising spend in China stood at US$24.2 billion by end of 2014. During 2010-2014, online advertising in the country has increased at a CAGR of 37.9%. This growth is expected to continue in 2015 with brands expected to spend US$31.6 billion, representing an increase of 30.8% over 2014. Over the forecast period (2015-2019), Socintel360...

  • Advertising
  • Online Advertising
  • East Asia
  • Baidu, Inc.
  • Tencent Holdings Ltd
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN JAPAN, 2015
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN CHINA, 2015

BBDO Worldwide, one of the company' s leading advertising brands, operates through ## offices in ## countries and creates and delivers the commercial content.

  • Advertising
  • East Asia
  • Company Financials
  • Havas SA
  • Singapore Telecommunications Limited
  • Drivers of degree of rivalry in the broadcasting & cable tv market in China, 2017

TV is still one of the most effective forms of advertising for a company but it is generally more expensive than internet, radio and game advertising.

  • Advertising
  • East Asia
  • CTC Media, Inc.
  • New Delhi Television Limited
  • ZEEL
  • DRIVERS OF DEGREE OF RIVALRY IN THE BROADCASTING & CABLE TV MARKET IN CHINA, 2017

TV is still one of the most effective forms of advertising for a company but it is generally more expensive than internet, radio and game advertising.

  • Advertising
  • East Asia
  • Naspers Limited
  • New Delhi Television Limited
  • ZEEL
  • Drivers of buyer power in the media industry in China, 2015
  • Factors influencing the likelihood of new entrants in the media industry in China, 2015

BBDO Worldwide, one of the company' s leading advertising brands, operates through ## offices in ## countries and creates and delivers the commercial content.

  • Advertising
  • East Asia
  • Abril Educacao SA
  • Axel Springer AG
  • CFGC
  • Drivers of buyer power in the media industry in China, 2015
  • Factors influencing the likelihood of new entrants in the media industry in China, 2015

BBDO Worldwide, one of the company' s leading advertising brands, operates through ## offices in ## countries and creates and delivers the commercial content.

  • Advertising
  • East Asia
  • Abril Educacao SA
  • Dentsu Group
  • Havas SA
  • 2014: $37.73 billion 2019: $70.02 billion
  • 07. Market Segmentation by Medium

About Internet Ad Spending Online advertising is a medium that uses the internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient...

  • Advertising
  • Mobile Advertising
  • East Asia
  • Facebook, Inc.
  • Microsoft Corporation
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN JAPAN, 2014
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN CHINA, 2014

Omnicom' s operations are organized under one reporting segment which operates in the advertising, marketing and corporate communications services industry.

  • Advertising
  • East Asia
  • Axel Springer AG
  • British Broadcasting Corp
  • Havas SA
  • SOUTH KOREA MEDIA INDUSTRY CATEGORY SEGMENTATION: % SHARE, BY VALUE, 2010-2014
  • DRIVERS OF BUYER POWER IN THE MEDIA INDUSTRY IN SOUTH KOREA, 2014

Omnicom' s operations are organized under one reporting segment which operates in the advertising, marketing and corporate communications services industry.

  • Advertising
  • East Asia
  • Axel Springer AG
  • Omnicom Group
  • Singapore Telecommunications Limited

KEY METRICS PROSIEBENSAT. ## MEDIA AG ProSiebenSat. ## is a media, services and advertising company.

  • Advertising
  • Broadcasting
  • Canada
  • East Asia
  • RTL Group

TV is still one of the most effective forms of advertising for a company but it is generally more expensive than internet, radio and game advertising.

  • Advertising
  • East Asia
  • Western Europe
  • Company Financials
  • RTL Group