10 reports

  • India advertising industry value: $ million, 2013-17
  • Drivers of supplier power in the advertising industry in India, 2017

Advertising Top 5 Emerging Markets Industry Guide 2013-2022 Summary The Emerging 5 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • Advertising
  • South Asia
  • Market Size
  • Dentsu Group
  • Havas SA
  • Drivers of buyer power in the advertising industry in India, 2017
  • Forces driving competition in the advertising industry in India, 2017

Advertising BRIC (Brazil, Russia, India, China) Industry Guide 2013-2022 Summary The BRIC Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading...

  • Advertising
  • South Asia
  • Dentsu Group
  • Omnicom Group
  • Publicis Groupe SA
  • INDIA ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2015
  • INDIA ONLINE CHANNEL SHARE - ONLINE ADVERTISING SPEND AS PERCENTAGE OF TOTAL ADVERTISING SPEND, 2011-2020

Online advertising spend in India stood at US$1.1 billion by end of 2015, accounting for 12.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 31.9%. This growth is expected to continue in 2016 with brands expected to spend US$1.4 billion, representing an increase of 25.6% over 2015. Over...

  • Advertising
  • Online Advertising
  • South Asia
  • Facebook, Inc.
  • LinkedIn Corp.
  • INDIA SOCIAL MEDIA CHANNEL SHARE - SOCIAL MEDIA ADVERTISING SPEND AS PERCENTAGE OF ONLINE ADVERTISING SPEND, 2011-2020
  • INDIA ONLINE CHANNEL SHARE - ONLINE ADVERTISING SPEND AS PERCENTAGE OF TOTAL ADVERTISING SPEND, 2011-2020

Social media advertising spend in India stood at US$0.2 billion by end of 2015, accounting for 17.3% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 51.4%. This growth is expected to continue in 2016 with brands expected to spend US$0.3 billion, representing an increase of 38.3%...

  • Advertising
  • Computer
  • South Asia
  • Facebook, Inc.
  • LinkedIn Corp.
  • INDIA ONLINE CHANNEL SHARE - ONLINE ADVERTISING SPEND AS PERCENTAGE OF TOTAL ADVERTISING SPEND, 2010-2019
  • INDIA SOCIAL MEDIA EXCLUSIVE ADVERTISING GAMES ADVERTISING SPEND & GROWTH ANALYSIS (US$ MILLION), 2010-2019

Social media advertising spend in India stood at US$0.1 billion by end of 2014, accounting for 15.6% of total online advertising. During 2010-2014, Social media advertising in the country has increased at a CAGR of 61.9%. This growth is expected to continue in 2015 with brands expected to spend US$0.2 billion, representing an increase of 42.6%...

  • Advertising
  • Online Advertising
  • South Asia
  • Facebook, Inc.
  • LinkedIn Corp.
  • INDIA ONLINE ADVERTISING SPEND BY FORMATS (%), 2014VS.2019
  • INDIA ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2014

Online advertising spend in India stood at US$0.8 billion by end of 2014, accounting for 10.6% of total advertising. During 2010-2014, online advertising in the country has increased at a CAGR of 37.1%. This growth is expected to continue in 2015 with brands expected to spend US$1.1 billion, representing an increase of 28.2% over 2014. Over...

  • Advertising
  • South Asia
  • Facebook, Inc.
  • LinkedIn Corp.
  • Microsoft Corporation
  • Drivers of degree of rivalry in the broadcasting & cable tv market in India, 2017

TV is still one of the most effective forms of advertising for a company but it is generally more expensive than internet, radio and game advertising.

  • Advertising
  • South Asia
  • CTC Media, Inc.
  • New Delhi Television Limited
  • ZEEL
  • DRIVERS OF DEGREE OF RIVALRY IN THE BROADCASTING & CABLE TV MARKET IN INDIA, 2017

TV is still one of the most effective forms of advertising for a company but it is generally more expensive than internet, radio and game advertising.

  • Advertising
  • South Asia
  • Naspers Limited
  • New Delhi Television Limited
  • ZEEL
  • Drivers of buyer power in the media industry in India, 2015
  • Factors influencing the likelihood of new entrants in the media industry in India, 2015

BBDO Worldwide, one of the company' s leading advertising brands, operates through ## offices in ## countries and creates and delivers the commercial content.

  • Advertising
  • South Asia
  • Abril Educacao SA
  • Axel Springer AG
  • CFGC
  • Drivers of buyer power in the media industry in India, 2015
  • Factors influencing the likelihood of new entrants in the media industry in India, 2015

BBDO Worldwide, one of the company' s leading advertising brands, operates through ## offices in ## countries and creates and delivers the commercial content.

  • Advertising
  • South Asia
  • Abril Educacao SA
  • Dentsu Group
  • Havas SA