46 reports

  • Forces driving competition in the advertising industry in Spain, 2017
  • Drivers of buyer power in the advertising industry in Spain, 2017

Advertising in Spain Summary Advertising in Spain industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis...

  • Advertising
  • Spain
  • Havas SA
  • Omnicom Group
  • WPP plc
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online gaming advertising spend in Spain stood at US$48 million by end of 2015, accounting for 3.2% of total online advertising. During 2011-2015, online gaming advertising in the country has increased at a CAGR of 9.5%. This growth is expected to continue in 2016 with brands expected to spend US$55 million, representing an increase of 14.4%...

  • Advertising
  • Online Advertising
  • Social Network
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend in Spain stood at US$1.5 billion by end of 2015, accounting for 23.8% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 4.6%. This growth is expected to continue in 2016 with brands expected to spend US$1.6 billion, representing an increase of 8.1% over 2015. Over...

  • Advertising
  • Spain
  • Forecast
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 Spain Online Advertising Spend
  • SPAIN ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2015

Online advertising spend in Spain stood at US$1.5 billion by end of 2015, accounting for 23.8% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 4.6%. This growth is expected to continue in 2016 with brands expected to spend US$1.6 billion, representing an increase of 8.1% over 2015. Over...

  • Advertising
  • Spain
  • Market Shares
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 Spain Online Advertising Spend
  • 8. Spain Social Gaming Advertising Spend

Social media advertising spend in Spain stood at US$.2 billion by end of 2015, accounting for 15.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 34.0%. This growth is expected to continue in 2016 with brands expected to spend US$.3 billion, representing an increase of 21.2%...

  • Advertising
  • Computer
  • Social Network
  • Spain
  • Facebook, Inc.
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online video advertising spend is expected to reach US$148 million by end of 2016, accounting for 9.1% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 16.6% to reach US$274 million in 2020, accounting for 13.4% share of the market. Display advertising is expected...

  • Advertising
  • Online Advertising
  • Peripheral Marketing
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online video advertising spend is expected to reach US$148 million by end of 2016, accounting for 9.1% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 16.6% to reach US$274 million in 2020, accounting for 13.4% share of the market. Display advertising is expected...

  • Advertising
  • Online Advertising
  • Social Network
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 5. Spain Social Gaming Advertising Spend

Social gaming advertising spend in Spain stood at US$26 million by end of 2015, accounting for 10.9% of total social media advertising. During 2011-2015, social gaming advertising in the country has increased at a CAGR of 40.2%. This growth is expected to continue in 2016 with brands expected to spend US$33 million, representing an increase...

  • Advertising
  • Social Network
  • Spain
  • Forecast
  • Facebook, Inc.
  • 2.1 Spain Online Advertising Spend
  • Spain Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020

Social media advertising spend on branding is expected to reach US$116 million by end of 2016, accounting for 40.8% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media advertising spend on branding to grow at a CAGR of 15.1% to reach US$204 million in 2020, accounting for 37.7% share of...

  • Advertising
  • Social Network
  • Spain
  • Forecast
  • Facebook, Inc.
  • 2.1 Spain Online Advertising Spend
  • 4. Spain Online Advertising Spend by Marketing Objective

Online advertising spend on branding is expected to reach US$582 million by end of 2016, accounting for 35.7% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online advertising spend on branding to grow at a CAGR of 3.5% to reach US$668 million in 2020, accounting for 32.7% share of the market. Online...

  • Advertising
  • Online Advertising
  • Social Network
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by financial services brands in Spain stood at US$123 million by end of 2015, accounting for 8.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 4.0%. This growth is expected to continue in 2016 with brands expected to spend US$132 million, representing...

  • Advertising
  • Online Advertising
  • Social Network
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by media brands in Spain stood at US$44 million by end of 2015, accounting for 2.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 3.7%. This growth is expected to continue in 2016 with brands expected to spend US$47 million, representing an increase of...

  • Advertising
  • Online Advertising
  • Social Network
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by telecom brands in Spain stood at US$123 million by end of 2015, accounting for 8.2% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 3.4%. This growth is expected to continue in 2016 with brands expected to spend US$131 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 4. Spain Online Advertising Spend by Industry

Online advertising spend by public sector brands in Spain stood at US$48 million by end of 2015, accounting for 3.2% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 4.3%. This growth is expected to continue in 2016 with brands expected to spend US$52 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 4. Spain Online Advertising Spend by Industry

Online advertising spend by retail brands in Spain stood at US$109 million by end of 2015, accounting for 7.2% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 7.3%. This growth is expected to continue in 2016 with brands expected to spend US$121 million, representing an increase...

  • Advertising
  • Online Advertising
  • Retail
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by automotive brands in Spain stood at US$301 million by end of 2015, accounting for 20.0% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 5.4%. This growth is expected to continue in 2016 with brands expected to spend US$327 million, representing an increase...

  • Advertising
  • Motor Vehicle
  • Online Advertising
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by real estate brands in Spain stood at US$5 million by end of 2015, accounting for 0.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 4.7%. This growth is expected to continue in 2016 with brands expected to spend US$5 million, representing an increase...

  • Advertising
  • Online Advertising
  • Real Estate
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by entertainment brands in Spain stood at US$31 million by end of 2015, accounting for 2.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 5.9%. This growth is expected to continue in 2016 with brands expected to spend US$34 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by education brands in Spain stood at US$7 million by end of 2015, accounting for 0.5% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 4.1%. This growth is expected to continue in 2016 with brands expected to spend US$8 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by food & beverage brands in Spain stood at US$107 million by end of 2015, accounting for 7.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 5.3%. This growth is expected to continue in 2016 with brands expected to spend US$117 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by pharmaceutical & healthcare brands in Spain stood at US$34 million by end of 2015, accounting for 2.2% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 3.5%. This growth is expected to continue in 2016 with brands expected to spend US$36 million, representing...

  • Advertising
  • Online Advertising
  • Pharmaceutical
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 4. Spain Online Advertising Spend by Industry

Online advertising spend by health & beauty brands in Spain stood at US$98 million by end of 2015, accounting for 6.5% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 6.0%. This growth is expected to continue in 2016 with brands expected to spend US$107 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • Spain
  • Forecast
  • 2.1 Spain Online Advertising Spend
  • 5. Spain Social Media Advertising Spend by Industry

Social media advertising spend by retail brands in Spain stood at US$52 million by end of 2015, accounting for 21.9% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 37.8%. This growth is expected to continue in 2016 with brands expected to spend US$67 million, representing...

  • Advertising
  • Social Network
  • Spain
  • Forecast
  • Facebook, Inc.
  • 2.1 Spain Online Advertising Spend
  • 5. Spain Social Media Advertising Spend by Industry

Social media advertising spend by health & beauty brands in Spain stood at US$19 million by end of 2015, accounting for 8.3% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 37.8%. This growth is expected to continue in 2016 with brands expected to spend US$25 million,...

  • Advertising
  • Social Network
  • Spain
  • Forecast
  • Facebook, Inc.
  • 2.1 Spain Online Advertising Spend
  • 5. Spain Social Media Advertising Spend by Industry

Social media advertising spend by entertainment brands in Spain stood at US$6 million by end of 2015, accounting for 2.7% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 36.2%. This growth is expected to continue in 2016 with brands expected to spend US$8 million, representing...

  • Advertising
  • Social Network
  • Spain
  • Forecast
  • Facebook, Inc.
  • 2.1 Spain Online Advertising Spend
  • 5. Spain Social Media Advertising Spend by Industry

Social media advertising spend by telecom brands in Spain stood at US$15 million by end of 2015, accounting for 6.4% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 31.9%. This growth is expected to continue in 2016 with brands expected to spend US$19 million, representing...

  • Advertising
  • Social Network
  • Spain
  • Forecast
  • Facebook, Inc.
  • 2.1 Spain Online Advertising Spend
  • 5. Spain Social Media Advertising Spend by Industry

Social media advertising spend by education brands in Spain stood at US$1 million by end of 2015, accounting for 0.6% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 35.2%. This growth is expected to continue in 2016 with brands expected to spend US$2 million, representing...

  • Advertising
  • Social Network
  • Spain
  • Forecast
  • Facebook, Inc.
  • 2.1 Spain Online Advertising Spend
  • 5. Spain Social Media Advertising Spend by Industry

Social media advertising spend by automotive brands in Spain stood at US$19 million by end of 2015, accounting for 8.2% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 35.7%. This growth is expected to continue in 2016 with brands expected to spend US$25 million, representing...

  • Advertising
  • Social Network
  • Spain
  • Forecast
  • Facebook, Inc.
  • 2.1 Spain Online Advertising Spend
  • 5. Spain Social Media Advertising Spend by Industry

Social media advertising spend by media brands in Spain stood at US$9 million by end of 2015, accounting for 4.0% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 35.2%. This growth is expected to continue in 2016 with brands expected to spend US$12 million, representing...

  • Advertising
  • Social Network
  • Spain
  • Forecast
  • Facebook, Inc.
  • 2.1 Spain Online Advertising Spend
  • Spain Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020

Social media advertising spend in Spain stood at US$.2 billion by end of 2015, accounting for 15.6% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 34.0%. This growth is expected to continue in 2016 with brands expected to spend US$.3 billion, representing an increase of 21.2%...

  • Advertising
  • Spain
  • Forecast
  • Market Shares
  • Facebook, Inc.