54 reports

  • ADVERTISING IN FRANCE
  • France advertising industry geography segmentation: $ million, 2017

Advertising Global Group of Eight (G8) Industry Guide 2013-2022 Summary The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players...

  • Advertising
  • France
  • Market Size
  • Asatsu-DK, Inc.
  • Dentsu Group
  • Drivers of degree of rivalry in the advertising industry in France, 2017
  • Forces driving competition in the advertising industry in France, 2017

Advertising in France Summary Advertising in France industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis...

  • Advertising
  • France
  • Dentsu Group
  • Omnicom Group
  • Publicis Groupe SA
  • Drivers of buyer power in the advertising industry in France, 2015
  • Forces driving competition in the advertising industry in France, 2015

Summary Advertising in France industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential...

  • Advertising
  • France
  • Omnicom Group
  • Publicis Groupe SA
  • WPP plc
  • Average Size of Advertising Agency in France To Decrease As More Companies Employ Programmatic Advertising
  • Advertising Revenue Growth Slows As Economic Conditions Change

Euromonitor International’s Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies,...

  • Advertising
  • France
  • Supply
  • 2.1 France Online Advertising Spend
  • 4. France Social Gaming Advertising Spend

Online gaming advertising spend in France stood at US$100 million by end of 2015, accounting for 2.0% of total online advertising. During 2011-2015, online gaming advertising in the country has increased at a CAGR of 10.4%. This growth is expected to continue in 2016 with brands expected to spend US$107 million, representing an increase of...

  • Advertising
  • Online Advertising
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend in France stood at US$5.0 billion by end of 2015, accounting for 22.1% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 9.4%. This growth is expected to continue in 2016 with brands expected to spend US$5.3 billion, representing an increase of 5.5% over 2015. Over...

  • Advertising
  • France
  • Forecast
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 France Online Advertising Spend
  • FRANCE ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2015

Online advertising spend in France stood at US$5.0 billion by end of 2015, accounting for 22.1% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 9.4%. This growth is expected to continue in 2016 with brands expected to spend US$5.3 billion, representing an increase of 5.5% over 2015. Over...

  • Advertising
  • France
  • Forecast
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 France Online Advertising Spend
  • 6. France Social Media Advertising Spend by Industry

Social media advertising spend in France stood at US$.5 billion by end of 2015, accounting for 10.5% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 41.9%. This growth is expected to continue in 2016 with brands expected to spend US$.7 billion, representing an increase of 33.7%...

  • Advertising
  • Computer
  • Social Network
  • France
  • Facebook, Inc.
  • 2.1 France Online Advertising Spend
  • 4. France Online Advertising Spend by Format

Online video advertising spend is expected to reach US$401 million by end of 2016, accounting for 7.6% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 15.7% to reach US$719 million in 2020, accounting for 11.7% share of the market. Display advertising is expected...

  • Advertising
  • Online Advertising
  • Peripheral Marketing
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online video advertising spend is expected to reach US$401 million by end of 2016, accounting for 7.6% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 15.7% to reach US$719 million in 2020, accounting for 11.7% share of the market. Display advertising is expected...

  • Advertising
  • Online Advertising
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend on branding is expected to reach US$2,004 million by end of 2016, accounting for 37.7% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online advertising spend on branding to grow at a CAGR of 1.7% to reach US$2,146 million in 2020, accounting for 35.0% share of the market. Online...

  • Advertising
  • Online Advertising
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 5. France Social Gaming Advertising Spend

Social gaming advertising spend in France stood at US$52 million by end of 2015, accounting for 9.8% of total social media advertising. During 2011-2015, social gaming advertising in the country has increased at a CAGR of 43.2%. This growth is expected to continue in 2016 with brands expected to spend US$70 million, representing an increase...

  • Advertising
  • E-Services
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • France Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020

Social media advertising spend on branding is expected to reach US$299 million by end of 2016, accounting for 42.4% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media advertising spend on branding to grow at a CAGR of 25.2% to reach US$734 million in 2020, accounting for 39.7% share of...

  • Advertising
  • E-Services
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by public sector brands in France stood at US$218 million by end of 2015, accounting for 4.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 7.0%. This growth is expected to continue in 2016 with brands expected to spend US$225 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by education brands in France stood at US$17 million by end of 2015, accounting for 0.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 9.7%. This growth is expected to continue in 2016 with brands expected to spend US$18 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 4. France Online Advertising Spend by Industry

Online advertising spend by real estate brands in France stood at US$122 million by end of 2015, accounting for 2.4% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 8.9%. This growth is expected to continue in 2016 with brands expected to spend US$129 million, representing an increase...

  • Advertising
  • Online Advertising
  • Real Estate
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by telecom brands in France stood at US$394 million by end of 2015, accounting for 7.8% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 6.9%. This growth is expected to continue in 2016 with brands expected to spend US$406 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by media brands in France stood at US$236 million by end of 2015, accounting for 4.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 13.0%. This growth is expected to continue in 2016 with brands expected to spend US$254 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by automotive brands in France stood at US$686 million by end of 2015, accounting for 13.6% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.2%. This growth is expected to continue in 2016 with brands expected to spend US$728 million, representing an increase...

  • Advertising
  • Motor Vehicle
  • Online Advertising
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by entertainment brands in France stood at US$64 million by end of 2015, accounting for 1.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 11.5%. This growth is expected to continue in 2016 with brands expected to spend US$69 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 4. France Online Advertising Spend by Industry

Online advertising spend by retail brands in France stood at US$669 million by end of 2015, accounting for 13.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 13.7%. This growth is expected to continue in 2016 with brands expected to spend US$728 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 4. France Online Advertising Spend by Industry

Online advertising spend by health & beauty brands in France stood at US$174 million by end of 2015, accounting for 3.5% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.0%. This growth is expected to continue in 2016 with brands expected to spend US$185 million, representing...

  • Advertising
  • Online Advertising
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 4. France Online Advertising Spend by Industry

Online advertising spend by food & beverage brands in France stood at US$446 million by end of 2015, accounting for 8.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 11.3%. This growth is expected to continue in 2016 with brands expected to spend US$475 million, representing...

  • Advertising
  • Online Advertising
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by pharmaceutical & healthcare brands in France stood at US$204 million by end of 2015, accounting for 4.0% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 9.6%. This growth is expected to continue in 2016 with brands expected to spend US$213 million, representing...

  • Advertising
  • Online Advertising
  • Pharmaceutical
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by financial services brands in France stood at US$510 million by end of 2015, accounting for 10.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 9.5%. This growth is expected to continue in 2016 with brands expected to spend US$540 million, representing...

  • Advertising
  • Online Advertising
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • France Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020

Social media advertising spend in France stood at US$.5 billion by end of 2015, accounting for 10.5% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 41.9%. This growth is expected to continue in 2016 with brands expected to spend US$.7 billion, representing an increase of 33.7%...

  • Advertising
  • France
  • Forecast
  • Market Shares
  • Facebook, Inc.
  • 2.1 France Online Advertising Spend
  • 5. France Social Media Advertising Spend by Industry

Social media advertising spend by media brands in France stood at US$29 million by end of 2015, accounting for 5.5% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 45.2%. This growth is expected to continue in 2016 with brands expected to spend US$39 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 5. France Social Media Advertising Spend by Industry

Social media advertising spend by telecom brands in France stood at US$32 million by end of 2015, accounting for 6.1% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 37.7%. This growth is expected to continue in 2016 with brands expected to spend US$41 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 5. France Social Media Advertising Spend by Industry

Social media advertising spend by education brands in France stood at US$2 million by end of 2015, accounting for 0.4% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 43.0%. This growth is expected to continue in 2016 with brands expected to spend US$3 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • France
  • Forecast
  • 2.1 France Online Advertising Spend
  • 5. France Social Media Advertising Spend by Industry

Social media advertising spend by automotive brands in France stood at US$28 million by end of 2015, accounting for 5.4% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 42.7%. This growth is expected to continue in 2016 with brands expected to spend US$38 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • France
  • Forecast