51 reports

  • ADVERTISING IN ITALY
  • Italy advertising industry value: $ million, 2013-17

Advertising Global Group of Eight (G8) Industry Guide 2013-2022 Summary The G8 Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players...

  • Advertising
  • Italy
  • Market Size
  • Asatsu-DK, Inc.
  • Dentsu Group
  • Drivers of degree of rivalry in the advertising industry in Italy, 2017
  • Drivers of buyer power in the advertising industry in Italy, 2017

Advertising in Italy Summary Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis...

  • Advertising
  • Italy
  • Havas SA
  • Omnicom Group
  • Publicis Groupe SA
  • Drivers of buyer power in the advertising industry in Italy, 2015
  • Forces driving competition in the advertising industry in Italy, 2015

Summary Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential...

  • Advertising
  • Italy
  • Havas SA
  • Interpublic Group
  • Omnicom Group
  • Television Advertising Is the Main Channel of Advertising in Italy
  • Digital Advertising Growth in Italy Is Impressive, But Lags Behind Growth in Other Developed Countries

Euromonitor International’s Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies,...

  • Advertising
  • Advertising And Marketing
  • Italy
  • Supply
  • 2.1 Italy Online Advertising Spend
  • 4. Italy Social Gaming Advertising Spend

Online gaming advertising spend in Italy stood at US$82 million by end of 2015, accounting for 3.6% of total online advertising. During 2011-2015, online gaming advertising in the country has increased at a CAGR of 14.5%. This growth is expected to continue in 2016 with brands expected to spend US$93 million, representing an increase of 15.9%...

  • Advertising
  • Online Advertising
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 6. Italy Online Advertising Spend by Industry

Online advertising spend in Italy stood at US$2.2 billion by end of 2015, accounting for 19.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 8.1%. This growth is expected to continue in 2016 with brands expected to spend US$2.4 billion, representing an increase of 8.9% over 2015. Over...

  • Advertising
  • Italy
  • Forecast
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 Italy Online Advertising Spend
  • ITALY ONLINE ADVERTISING SPEND BY ONLINE SITES (%), 2015

Online advertising spend in Italy stood at US$2.2 billion by end of 2015, accounting for 19.7% of total advertising. During 2011-2015, online advertising in the country has increased at a CAGR of 8.1%. This growth is expected to continue in 2016 with brands expected to spend US$2.4 billion, representing an increase of 8.9% over 2015. Over...

  • Advertising
  • Italy
  • Forecast
  • Facebook, Inc.
  • Microsoft Corporation
  • 2.1 Italy Online Advertising Spend
  • 8. Italy Social Gaming Advertising Spend

Social media advertising spend in Italy stood at US$.2 billion by end of 2015, accounting for 9.8% of total online advertising. During 2011-2015, Social media advertising in the country has increased at a CAGR of 42.8%. This growth is expected to continue in 2016 with brands expected to spend US$.3 billion, representing an increase of 45.9%...

  • Advertising
  • Computer
  • Social Network
  • Italy
  • Facebook, Inc.
  • 2.1 Italy Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online video advertising spend is expected to reach US$318 million by end of 2016, accounting for 13.0% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 23.3% to reach US$735 million in 2020, accounting for 23.9% share of the market. Display advertising is expected...

  • Advertising
  • Online Advertising
  • Online Video
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 4. Italy Online Advertising Spend by Format

Online video advertising spend is expected to reach US$318 million by end of 2016, accounting for 13.0% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online video ad spend to grow at a CAGR of 23.3% to reach US$735 million in 2020, accounting for 23.9% share of the market. Display advertising is expected...

  • Advertising
  • Online Advertising
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 5. Italy Social Gaming Advertising Spend

Social gaming advertising spend in Italy stood at US$25 million by end of 2015, accounting for 11.3% of total social media advertising. During 2011-2015, social gaming advertising in the country has increased at a CAGR of 51.5%. This growth is expected to continue in 2016 with brands expected to spend US$38 million, representing an increase...

  • Advertising
  • E-Services
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • Italy Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011-2020

Social media advertising spend on branding is expected to reach US$136 million by end of 2016, accounting for 42.4% of total social media advertising. Over the forecast period (2016-2020), Socintel360 expects social media advertising spend on branding to grow at a CAGR of 28.5% to reach US$370 million in 2020, accounting for 39.5% share of...

  • Advertising
  • E-Services
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend on branding is expected to reach US$908 million by end of 2016, accounting for 37.1% of total online advertising. Over the forecast period (2016-2020), Socintel360 expects online advertising spend on branding to grow at a CAGR of 3.8% to reach US$1,053 million in 2020, accounting for 34.3% share of the market. Online...

  • Advertising
  • Online Advertising
  • Italy
  • Demand
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 4. Italy Online Advertising Spend by Industry

Online advertising spend by public sector brands in Italy stood at US$75 million by end of 2015, accounting for 3.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 6.1%. This growth is expected to continue in 2016 with brands expected to spend US$80 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 4. Italy Online Advertising Spend by Industry

Online advertising spend by media brands in Italy stood at US$74 million by end of 2015, accounting for 3.3% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 6.7%. This growth is expected to continue in 2016 with brands expected to spend US$82 million, representing an increase of...

  • Advertising
  • Online Advertising
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by automotive brands in Italy stood at US$427 million by end of 2015, accounting for 19.0% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.1%. This growth is expected to continue in 2016 with brands expected to spend US$469 million, representing an increase...

  • Advertising
  • Motor Vehicle
  • Online Advertising
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 4. Italy Online Advertising Spend by Industry

Online advertising spend by retail brands in Italy stood at US$195 million by end of 2015, accounting for 8.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.9%. This growth is expected to continue in 2016 with brands expected to spend US$224 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 4. Italy Online Advertising Spend by Industry

Online advertising spend by real estate brands in Italy stood at US$19 million by end of 2015, accounting for 0.8% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 7.5%. This growth is expected to continue in 2016 with brands expected to spend US$21 million, representing an increase...

  • Advertising
  • Online Advertising
  • Real Estate
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by education brands in Italy stood at US$10 million by end of 2015, accounting for 0.4% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 5.7%. This growth is expected to continue in 2016 with brands expected to spend US$11 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 4. Italy Online Advertising Spend by Industry

Online advertising spend by entertainment brands in Italy stood at US$42 million by end of 2015, accounting for 1.9% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 8.7%. This growth is expected to continue in 2016 with brands expected to spend US$46 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by telecom brands in Italy stood at US$183 million by end of 2015, accounting for 8.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 6.8%. This growth is expected to continue in 2016 with brands expected to spend US$195 million, representing an increase...

  • Advertising
  • Online Advertising
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by pharmaceutical & healthcare brands in Italy stood at US$62 million by end of 2015, accounting for 2.7% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 7.8%. This growth is expected to continue in 2016 with brands expected to spend US$68 million, representing...

  • Advertising
  • Online Advertising
  • Pharmaceutical
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 2. Online Advertising Spend Market Share Analysis

Online advertising spend by food & beverage brands in Italy stood at US$171 million by end of 2015, accounting for 7.6% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 9.2%. This growth is expected to continue in 2016 with brands expected to spend US$188 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 4. Italy Online Advertising Spend by Industry

Online advertising spend by health & beauty brands in Italy stood at US$137 million by end of 2015, accounting for 6.1% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 10.9%. This growth is expected to continue in 2016 with brands expected to spend US$153 million, representing an...

  • Advertising
  • Online Advertising
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 4. Italy Online Advertising Spend by Industry

Online advertising spend by financial services brands in Italy stood at US$199 million by end of 2015, accounting for 8.8% of total online advertising. During 2011-2015, online advertising in this industry has increased at a CAGR of 9.2%. This growth is expected to continue in 2016 with brands expected to spend US$215 million, representing...

  • Advertising
  • Online Advertising
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 5. Italy Social Media Advertising Spend by Industry

Social media advertising spend by automotive brands in Italy stood at US$17 million by end of 2015, accounting for 7.5% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 45.2%. This growth is expected to continue in 2016 with brands expected to spend US$25 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 5. Italy Social Media Advertising Spend by Industry

Social media advertising spend by entertainment brands in Italy stood at US$5 million by end of 2015, accounting for 2.3% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 43.0%. This growth is expected to continue in 2016 with brands expected to spend US$7 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 5. Italy Social Media Advertising Spend by Industry

Social media advertising spend by retail brands in Italy stood at US$59 million by end of 2015, accounting for 26.8% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 52.1%. This growth is expected to continue in 2016 with brands expected to spend US$94 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 5. Italy Social Media Advertising Spend by Industry

Social media advertising spend by telecom brands in Italy stood at US$12 million by end of 2015, accounting for 5.6% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 35.7%. This growth is expected to continue in 2016 with brands expected to spend US$16 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Italy
  • Forecast
  • 2.1 Italy Online Advertising Spend
  • 5. Italy Social Media Advertising Spend by Industry

Social media advertising spend by education brands in Italy stood at US$1 million by end of 2015, accounting for 0.4% of total social media advertising. During 2011-2015, social media advertising in this industry has increased at a CAGR of 35.9%. This growth is expected to continue in 2016 with brands expected to spend US$1 million, representing...

  • Advertising
  • E-Services
  • Social Network
  • Italy
  • Forecast