7 reports

  • Passport 1

In personal hygiene, Unilever Tunisie performs best in skin care, deodorants and antiperspirants.

  • Personal Hygiene
  • Tunisia
  • Forecast
  • Unilever PLC
  • Unilever Tunisie SA
  • DEPILATORIES IN TUNISIA - CATEGORY ANALYSIS

In personal hygiene, Unilever Tunisie performs best in skin care, deodorants and antiperspirants.

  • Personal Hygiene
  • Tunisia
  • Forecast
  • Oriflame Cosmetics S.A.
  • Procter & Gamble Company
  • TRENDS

Sales were boosted by women' s increasing awareness of their personal hygiene and their appearance in general, resulting in this rising demand.

  • Body Care
  • Personal Hygiene
  • Tunisia
  • Demand
  • UNILEVER TUNISIE SA IN BEAUTY AND PERSONAL CARE (TUNISIA)

Men’s grooming witnessed the widening of product distribution; products could be found even in remote areas of Tunisia at the end of the review period. The popularity of male-specific products in categories such as deodorants and men’s shaving was already prevalent in the region, but there is also increasing interest in men’s bath and shower...

  • Body Care
  • Male Grooming
  • Personal Hygiene
  • Tunisia
  • UNILEVER TUNISIE SA IN BEAUTY AND PERSONAL CARE (TUNISIA)

Greater awareness among consumers of the importance of oral care continued into 2016. Consumers placed greater importance on oral care as a means of preventing future costs, such as going to the dentist. Furthermore, campaigns from manufacturers stressing the importance of oral hygiene also fostered the category’s development. Euromonitor...

  • Oral Hygiene
  • OTC
  • Personal Hygiene
  • Toothbrush
  • Tunisia
  • UNILEVER TUNISIE SA IN BEAUTY AND PERSONAL CARE (TUNISIA)

In 2016, the performance of bath and shower was centred on major categories such as bar soap and body wash/shower gel, as bathing habits did not see major changes in Tunisia. Therefore, these products remained the largest categories in terms of value sales. Even less developed categories did not show signs of regression, recording faster growth...

  • Body Care
  • Personal Hygiene
  • Tunisia
  • UNILEVER TUNISIE SA IN BEAUTY AND PERSONAL CARE (TUNISIA)

In 2016, deodorants increased by 5% in current value terms to reach TND18 million. The importance of hygiene continued to pay a significant role in sales of deodorants. The hot weather conditions drove up demand and kept consumers interested in deodorants, especially active working consumers. Euromonitor International’s Deodorants in...

  • Body Care
  • Personal Hygiene
  • Tunisia