8 reports

Adult Incontinence in Iran

17 pages • By Euromonitor International

Adult incontinence was still one of the hygiene sectors with a very small base during 2016 mainly because of its relatively low level of penetration. It is important to note that adult incontinence products emerged only in 2007 and, thus, a considerable proportion of households are still not used to this type of product. In addition, the country...

800 912 600
Mar 2017

Sanitary Protection in Iran

19 pages • By Euromonitor International

Sanitary protection remained very immature in Iran during 2016 with a very low base. Although the potential consumers of these products (women aged between 12 and 54 years old) account for 34% of the population, per capita consumption is still very low at an annual 80 units. One of the key trends of 2016 was a shift of consumer preference...

800 912 600
Mar 2017

Tissue and Hygiene in Iran

49 pages • By Euromonitor International

General stagnation in the Iranian economy and its consequences, such as a high rate of unemployment, have resulted in the considerable decline of purchasing power which has negatively impacted the performance of tissue and hygiene products. Categories with a lower base, such as wipes, which are still considered as luxury by many middle- and...

2 125 2 423 1 594
Mar 2017

Nappies/Diapers/Pants in Iran

18 pages • By Euromonitor International

The key story of 2016 was the official relaunch of Pampers by Tehran Bouran Co (subsidiary of Procter & Gamble in Iran). The brand, which had been discontinued due to international sanctions, became available again and its presence had a major impact on the competitive environment in 2016. It is important to note that per capita use of nappies/diapers...

800 912 600
Mar 2017

Retail Tissue in Iran

17 pages • By Euromonitor International

Two key factors resulted in more sensitivity to unit price among shoppers in all retail tissue categories, especially facial tissues and toilet paper, during 2016. Declining purchasing power due to general stagnation in the economy and the government’s monetary policies was the first factor encouraging consumers to look harder for better prices....

800 912 600
Mar 2017

Away-From-Home Tissue and Hygiene in Iran

15 pages • By Euromonitor International

Sales of away-from-home tissue and hygiene products remained considerably less developed compared to tissue and hygiene sales in the retail channel in 2016. In fact, only boxed facial tissues, napkins, toilet paper and adult incontinence are available types via AFH and their volume is much lower than in retail. This is mainly due to the fact...

800 912 600
Mar 2017

Household and Sanitary Paper Product Market in Iran to 2021 - Market Size, Development, and Forecasts

25 pages • By Global Research & Data Services

The report Household and Sanitary Paper Product Market in Iran to 2021 - Market Size, Development, and Forecasts offers the most up-to-date industry data on the actual market situation, and future outlook for household and sanitary paper products in Iran. The research includes historic data from 2010 to 2016 and forecasts until 2021 which...

490 652 417
Jan 2017

Incontinence in Iran

16 pages • By Euromonitor International

Incontinence products is a category with a very low sales base in Iran and per capita consumption was still relatively low in 2015. Awareness of these products was extremely low when they first became available and retail distribution was limited initially to chemists/pharmacies. However, word-of-mouth acted as a very strong tool to attract...

800 912 600
Apr 2016