6 reports

Tissue and Hygiene in Kenya

42 pages • By Euromonitor International

The growth potential of Kenya’s tissue and hygiene market remains largely untapped due to low consumer usage. However, rising disposable incomes, positive economic growth forecasts, the rising importation of affordable products and expansion of modern retail outlets are supporting value and volume growth. Furthermore, growing competition among...

2 125 2 423 1 594
May 2016

Sanitary Protection in Kenya

19 pages • By Euromonitor International

Only around 30-40% of adult women in Kenya use sanitary protection, with most alternatives such as cotton wool, recycled clothing, sponges or toilet paper. These alternatives are considerably more affordable and also have an entrenched popularity and tradition in the country, with their use thus not being confined solely to low-income consumers....

800 912 600
Mar 2015

Away-From-Home Tissue and Hygiene in Kenya

15 pages • By Euromonitor International

Economic growth is supporting sales growth for away-from-home tissue and hygiene in Kenya. The country is seeing strong development in business in major cities, with a growing presence for global companies. Rising disposable income levels are also encouraging mid- to high-income consumers to eat out more frequently, with this in turn resulting...

800 912 600
Mar 2015

Nappies/Diapers/Pants in Kenya

22 pages • By Euromonitor International

Nappies/diapers benefited from the widening availability of single-unit packs towards the end of the review period. These packs target low- to mid-income consumers who use nappies/diapers only at night or while travelling. Kimberly Fay's Huggies was notably strong in this area, with single-unit packs reportedly accounting for around 20% of...

800 912 600
Mar 2015

Wipes in Kenya

19 pages • By Euromonitor International

Wipes benefited from a number of factors towards the end of the review period, with an expanding mid-income group and rising disposable income levels enabling more consumers to afford these products. Urbanisation and widening distribution for baby wipes also fuelled sales growth. Sales are also benefiting from a growing focus on hygiene, with...

800 912 600
Mar 2015

Retail Tissue in Kenya

20 pages • By Euromonitor International

There was a growing focus on hygiene in Kenya during the review period, with this being encouraged by a number of trends including urbanisation and rising adult literacy rates. Strong hygiene education campaigns by the government are also increasing consumers' focus on this area. This trend meanwhile encouraged a growing number of households...

800 912 600
Mar 2015