8 reports

Sanitary Protection in Nigeria

19 pages • By Euromonitor International

Sanitary protection continued to perform well in 2015, despite a challenging environment. This was largely due to continued growth in the urban population (which is more likely to use sanitary protection products than the rural population) and the rise in number of women aged 12-54. This female population segment increased by 3% in 2015, slightly...

800 912 600
Mar 2016

Incontinence in Nigeria

17 pages • By Euromonitor International

Retail sales of incontinence products in Nigeria are relatively low at just 4.5 million units in 2015, as many consumers remain unaware of their availability given distribution is mostly through chemists/pharmacies. Stigma surrounding incontinence also means many consumers suffer silently or use alternatives such as sanitary pads. Furthermore,...

800 912 600
Mar 2016

Retail Tissue in Nigeria

17 pages • By Euromonitor International

Growth in the population is the most important factor driving the growth of retail tissue sales in Nigeria in 2015. As the population grows, supported by growing urbanisation and a rising middle-income segment, demand for tissue rises correspondingly, as consumers spend more on the category. Unlike in Western countries, the category is far...

800 912 600
Mar 2016

Tissue and Hygiene in Nigeria

47 pages • By Euromonitor International

Despite positive growth, the performance of tissue and hygiene in 2015 was weaker than over the review period due to a poor economy which negatively impacted consumer spending power. A fall in government revenue due to a heavy decline in the price of crude oil, Nigeria’s main export product, led to the late or no payment of salaries of government...

2 125 2 423 1 594
Mar 2016

Away-From-Home Tissue and Hygiene in Nigeria

16 pages • By Euromonitor International

Increasing urbanisation and economic growth has led to AFH products witness a rise in consumption as more hotels, restaurants and office complexes are springing up in major cities of the country. A growing population overall also means consumer foodservice and the hospitality industry are developing well, with strong demand for toilet paper...

800 912 600
Mar 2016

Wipes in Nigeria

20 pages • By Euromonitor International

Given wipes are largely used by consumers who purchase nappies/diapers (although not exclusively, since alternatives such as water exist), the category is growing well as demand for nappies/diapers/pants is increasing strongly. Baby wipes are also used by adults for a variety of tasks, but there is also an increasing presence of more task-specific...

800 912 600
Mar 2016

Nappies/Diapers/Pants in Nigeria

19 pages • By Euromonitor International

Nappies/diapers/pants saw volume growth of 6% and current value growth of 16% in 2015. While this growth is driven by the increase in urban populations (who are more likely to use such products than rural residents), the increase in women in formal working environments, and a growing baby population, growth in 2015 was also supported by marketing...

800 912 600
Mar 2016

Cotton Wool/Buds/Pads in Nigeria

16 pages • By Euromonitor International

Cotton wool/buds/pads products in Nigeria benefited from increased usage for a variety of personal uses by consumers who enjoyed higher disposable incomes and who were becoming more health conscious. Its use extended beyond first aid to be used for cosmetic care as ear cleaners, nail cleaners and face cleaners, as well as for baby care. The...

800 912 600
Apr 2015