8 reports

Nappies/Diapers/Pants in Nigeria

22 pages • By Euromonitor International

Demand for nappies/diapers/pants in Nigeria continued to grow well in 2016, despite a weak economy negatively impacting consumer spending power. Growth of 5% in retail volume was primarily driven by the continued growth in the range of brands, particularly affordable brands, which allows more consumers to afford such products. Most significantly,...

800 912 656
Apr 2017

Away-From-Home Tissue and Hygiene in Nigeria

17 pages • By Euromonitor International

Demand for AFH products mainly comes from hotels and restaurants that invest in customer service and care, and so with a recession in 2016, growth for the category slowed down in 2016 compared to the review period as consumers stayed and ate out less often than previously. Sales also still have low penetration overall as not all hotels and...

800 912 656
Apr 2017

Sanitary Protection in Nigeria

21 pages • By Euromonitor International

While per capita usage of sanitary protection in volume terms among 12-54 year-old women was recorded at well over 200 units per year in the Western world in 2015 (243 units in North America and 253 units in Western Europe), it was only 28 units per year in Nigeria. However, significant unmet potential, coupled with the improving social and...

800 912 656
Apr 2017

Adult Incontinence in Nigeria

19 pages • By Euromonitor International

A key factor supporting growth of adult incontinence in Nigeria over the review period was the increase in the elderly population. A significant number of this age group suffer from incontinence and receive recommendations to use these products from medical care professionals. Higher visibility in chemists/ pharmacies also contributed to awareness...

800 912 656
Apr 2017

Tissue and Hygiene in Nigeria

53 pages • By Euromonitor International

Retail tissue and hygiene achieved good performance over the review period, although the impact of a slowing economy in 2015 and 2016, in particular, weakened the growth of categories within tissue and hygiene, all of which are not yet mature, such as nappies/diapers/pants, toilet paper and sanitary protection. The country’s growing population...

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Apr 2017

Wipes in Nigeria

21 pages • By Euromonitor International

Wipes in Nigeria saw growing demand in 2016 as a greater number of parents who increasingly use nappies/ diapers are becoming more enlightened about the benefits of better hygiene for their children. This, and convenience, is driving the use of baby wipes instead of napkins and handkerchiefs, which are less hygienic if not washed regularly....

800 912 656
Apr 2017

Retail Tissue in Nigeria

21 pages • By Euromonitor International

Due to a growing population, increased urbanisation and the activities of local manufacturers, sales grew over the review period. There is wider variety of products and increased retail availability, particularly for toilet paper and some of the more niche products, such as paper tableware and paper towels. Toilet paper in particular continued...

800 912 656
Apr 2017

Incontinence in Nigeria

17 pages • By Euromonitor International

Retail sales of incontinence products in Nigeria are relatively low at just 4.5 million units in 2015, as many consumers remain unaware of their availability given distribution is mostly through chemists/pharmacies. Stigma surrounding incontinence also means many consumers suffer silently or use alternatives such as sanitary pads. Furthermore,...

800 912 656
Mar 2016