China’s demand for Home Improvement has grown at a fast pace in the past decade. In the next decade, both production and demand will continue to grow. The Chinese economy maintains a high speed growth which has been stimulated by the consecutive increases of industrial output, import & export, consumer consumption...
Home and garden in the Netherlands experienced a marginal decline in value sales in 2021 following dynamic growth rates the previous year. Pandemic-related lockdown measures, a declining housing market and spending on other out-of-home activities such as holidays and eating out in foodservice were all negative factors influencing its performance. Home...
Home and garden experienced a notable improvement in value sales in 2021 compared to 2020, due in part to the recovery of real estate and greater revenge shopping since September. Taiwan entered a semi-lockdown period from mid-May to late August in 2021 due to rising COVID-19 cases, causing major disruption to many physical channels. Home...
Home and garden experienced further current value growth in 2021 in a continuation of a positive performance witnessed in 2020. Although the threat of the pandemic in Sweden gradually waned over the course of 2021, with restrictions easing in line with the rollout of the country’s vaccination campaign, local consumers regained their confidence...
Home and garden continued to experience positive value growth in 2021 as the prolonged pandemic supported further sales due to a greater focus on the home. The government eased lockdown measures and social distancing regulations during Q1 and Q2 2021, which allowed consumers to have greater access to physical stores and other public spaces. Home...
Driven by the residual Coronavirus (COVID-19) crisis and more home-centred lifestyles, compared with the pre-pandemic period, including work-from-home policies and staycations due to travel limitations and health and economic concerns, home and garden performed well in 2021. Italians spent a significant amount of their disposable incomes on...
2021 was a recovery year for a number of industries in Indonesia, including home and garden, following a negative performance in 2020 due to the impact of the COVID-19 pandemic. With the country’s vaccination programme covering more Indonesians, consumer confidence continued to increase, and economic growth turned positive during 2021. Home...
Argentina’s economic crisis has deepened in 2021, with an already unstable situation made worse by the impact of the pandemic on GDP and employment. At first glance, home and garden appears to be thriving, with high double figure growth rates in current value terms. However, this is a result of runaway inflation and in real terms value sales...
As the pandemic continues to evolve, it has reshaped the lifestyles of Singaporean consumers and demand and supply for products in home and garden industry, to certain extents permanently. Home and Garden in Singapore report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest...
The Brazilian government rolled out its vaccination campaign in an attempt to control the spread of the COVID-19 pandemic at the beginning of 2021. By the end of the year, more than 70% of the population had been vaccinated with two doses, from Butantã Institute, using Pfizer or AstraZeneca, or a unique dose of the Janssen vaccine. Home...
Home and garden in Hong Kong started to recover from the impact of COVID-19 in 2021 to record double-digit current value growth, in sharp contrast to the significant decline the previous year. As local consumers have been spending greater time at home during the pandemic, they have been investing in improving their living environments and...
The focus on home and garden was still very present in 2021 as French consumers continued to spend more time at home than they did pre-pandemic and thus invest in their home and garden space. The industry also suffered fewer stores’ closures (due to shorter and less strict pandemic restrictions). This led to an overall improved performance...
Disruption arising from the pandemic and the economic shock that it engendered had a differential impact on home and garden demand during 2020. While COVID-19 had a positive effect on retail constant value sales of gardening and homewares, it negatively affected home improvement and home furnishings, as projects were delayed and consumers...
Home and garden in the UK experienced a strong positive growth spike in 2021, with gains across all categories, including some impressive double-digit growth rates that reflect the demand drivers for the year. The main macro factors include the boom in the housing market, creating significant demand for home upgrade projects, with kitchen...
The continued prevalence of home seclusion and cocooning remained an important influence on the development of the home and garden market in Switzerland in 2021. Since the outbreak of COVID-19, the lines between the home and the workplace have become blurred, with the home becoming an office, as well as a classroom and a gym. Home and...
Looking at the performance of the overall industry, COVID-19 worked in favour of home and garden in Japan in 2020, with higher current value growth than seen for several years. Home improvement and gardening grew particularly well, along with some categories in home furnishings and homewares. In 2021, the second year living with COVID-19,...
Overall home and garden saw a notable current value decline in the United Arab Emirates in 2020. The economic shock of the COVID-19 pandemic had a significant negative effect on consumer confidence. This led many local consumers to reduce their discretionary spending, especially purchases of big-ticket items. COVID-19 also accelerated the...
After a gloomy year hampered by the pandemic, home and garden in China recovered with dynamic current value growth in 2021. Part of home improvement and decoration demands impeded in 2020 were released in 2021. The reopening of bricks-and-mortar stores, increased consumer confidence in the economy and incomes, as well as growing awareness...
Even though most COVID-19 restrictions have been lifted by the end of 2021, Romanians have continued to spend a lot of time at home. Working from home remains at high levels, as does remote learning, and there is still lingering concern about the risks of infection. Home and Garden in Romania report offers a comprehensive guide to the...
In 2021, home and garden sales generated double digit value growth in current terms, exceeding the CAGR over the review period. This was helped by multiple factors including the re-opening of stores and a high number of weddings that took place after the lifting of the ban on socialisation. However, growth in current terms has been exaggerated...
Home and garden in Thailand registered strong growth in 2021 after the decline in 2020 when non-essential outlets were closed, and consumer spending confidence was down. The eased restrictions and re-opening of physical stores was one of the key factors that helped drive overall growth in 2021. This was especially for big ticket items as consumers...
Before the COVID-19 crisis, only a few consumers in the Philippines were interested in home and garden products. With the outbreak of COVID-19 and the homebound lifestyles of lockdown, consumers came to reassess their lives and what they considered important, as well as simply being more aware of their home environments. At the same time,...
After seeing exceptional current value growth in 2020, home and garden continued to see a performance above the pre-pandemic average in 2021. Stay at home behaviour was seen, as social distancing and warnings about COVID-19 led consumers to spend more time at home for work, education and socialising. More time spent at home led to more spending...
Home and garden experienced positive current value growth in 2021, as the home remained a priority for consumers. Although COVID-19-related stay-at-home orders were lifted in the country by the end of 2021, the first half of the year saw restrictions in some states, and consumers continued to spend more time at home than they did in 2020....
Home and garden was heavily impacted by the state of the property and housing market in 2021. High demand for property was triggered by very low interest rates, with consumers looking for both old and new flats. Poles were seen to be shifting their savings into more stable and profitable investments, with property seen as good option. Due...
Following the stringent lockdown and threat of infection in the absence of vaccinations in 2020, consumer sentiment in India improved in 2021. While the first half of the year saw a devastating second wave of COVID-19 with high hospital admissions and deaths, the rollout of the country’s vaccination campaign in the second half of 2021, led...
The overall effect of COVID-19 on home and garden retail current value sales was positive in 2020. The rate of growth in retail current value sales of home improvement rose at its fastest rate in a decade. Locked-down consumers had more time to spend on DIY projects, with more consumers becoming involved in DIY for the first time. Home...
Home and garden posted positive value growth in Germany in 2020, with COVID-19 having an overall positive impact on most of its categories. Lockdown measures imposed by the German government drove sales of premium, high-quality home furnishings and homewares and it also encouraged DIY projects, leading to increasing demand for home improvement...
COVID-19 was a further challenge to the already troubled Russian economy in 2020 and it especially impacted purchasing power among the population. Purchasing power has in fact been declining since 2014-2015, thus eroding the general potential of home and garden products in the country. Home and Garden in Russia report offers a comprehensive...
In spite of a significant blow to the economy caused by COVID-19, home and garden performed well, with current value growth nearly on a par with 2019 and. Also, inflationary pressure was slightly lower in 2020. The pandemic forced people to stay at home, leading consumers to revalue the home environment and spend more time and money on home...