Toys and Games in the US

Toys and Games in the US

  • August 2020 •
  • 37 pages •
  • Report ID: 1025081 •
  • Format: PDF
The traditional toys segment has been growing slowly in the US compared to video games. The most impactful growth came from action figures, dolls, and educational toys. However, continued weakness is expected in baby and infant, pre-school, plush, and a number of other products due to unfavourable demographic trends, as well as the digitalisation of playtime.

Toys and Games in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage:
Traditional Toys and Games, Video Games.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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