Global Endoscopy Systems Industry

Global Endoscopy Systems Industry

This report analyzes the worldwide markets for Endoscopy Systems in US$ Thousands by the following Product Segments: Endoscopes, and Visualization Equipment. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a seven-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 101 companies including many key and niche players such as -

Conmed Corporation
Cook Medical, Inc.
Covidien Ltd.
Ethicon Endo-Surgery
EndoChoice, Inc.



I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1
Disclaimers I-2
Data Interpretation & Reporting Level I-2
Quantitative Techniques & Analytics I-3
Product Definitions and Scope of Study I-3
Endoscopes I-3
Rigid Endoscope I-3
Flexible Endoscopes I-4
Visualization Equipment I-4


II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW II-1
A Prelude II-1
Current & Future Analysis II-2
Analysis by Region II-2
Analysis by Segment II-2
Endoscopy Systems - Gaining Foothold in Surgery II-3
A Snapshot of Major Market Drivers II-3
Major Market Drivers in a Gist II-4
Influx of New Technologies to Supplement Growth II-4
Factors Hindering Growth II-4
A Snapshot of Major Market Restraints II-4
Key Statistics II-5
Table 1: World Recent Past, Current & Future Analysis for
Endoscopes by Product Segment - Flexible, Rigid and Capsule
Endoscope Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2013 through 2020 (includes
corresponding Graph/Chart) II-5

Table 2: World Recent Past, Current & Future Analysis for
Capsule Endoscopy Devices by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) II-6

Table 3: World Recent Past, Current & Future Analysis for
Surgical Endoscopic Energy Devices by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2013 through
2020 (includes corresponding Graph/Chart) II-7

Table 4: World Recent Past, Current & Future Analysis for
Endo-Therapy Devices by Geographic Region - US, Canada,
Japan, Europe, Asia-Pacific (excluding Japan), Latin America
and Rest of World Markets Independently Analyzed with Annual
Sales Figures in US$ Thousand for Years 2013 through 2020
(includes corresponding Graph/Chart) II-8

2. MARKET TRENDS & DRIVERS II-9
Minimal/Non-invasive Procedures Favor Adoption of Endoscopy
Systems II-9
Product Developments Continue to Mark Endoscopic Visualization
Devices Market II-9
New Applications Drive Rigid Endoscopy Market II-10
A Focus on Proprietary Endoscope Imaging Technologies II-10
Table 5: Global Endoscope Market by Technology (2014E):
Percentage Breakdown of Value for Mucosal Ablation Therapy,
Narrow Band Imaging, NOTES, PACS, Pill Cam Technology and
Others (includes corresponding Graph/Chart) II-11
Narrow Band Imaging - Advancing the Digital Chromoendoscopy
Technology II-11
Present Applications of NBI II-11
Capsule Endoscopy - Current & Future Applications II-12
Growing Demand for Capsule Endoscopy II-12
Table 6: World Capsule Endoscopy Market by Application
(2014E): Percentage Breakdown of Unit Shipments for Large
Bowel, Small Bowel and Other Applications (includes
corresponding Graph/Chart) II-13
Technological Developments Advance Device Capabilities II-13
FDA Approvals of Capsule Endoscopy II-14
PillCam™ (Given Imaging Ltd.) II-14
Is Capsule Endoscopy a Threat to GI Endoscopy? II-15
AGILE™ Patency System - An Overview II-16
Sluggish Developments in New Approvals to Marr Growth in
Capsule Endoscopy II-16
Arthroscopy - A Growing Market II-16
Key Macro Trends and Drivers II-17
Aging Population to Spur Demand for Endoscopy Systems II-17
Table 7: Global Population Statistics for the 65+ Age Group
(2013) (includes corresponding Graph/Chart) II-18

Table 8: Elderly Population (65+ Years) as a % of Total
Population (2000 & 2025) (includes corresponding
Graph/Chart) II-19

Table 9: Life Expectancy at Age 60 and 80 Years -
(2010-2015), (2020-2025) & (2045-2050) (includes
corresponding Graph/Chart) II-20

Table 10: Percentage of Population Aged 65 and Above in
EU-27 Countries, US and Japan (1960-2030) (includes
corresponding Graph/Chart) II-21

Table 11: Life Expectancy for Select Countries in Number of
Years (2013) (includes corresponding Graph/Chart) II-22
Increasing Healthcare Expenditure to Foster Growth II-22
Table 12: Per-Capita Healthcare Expenditure in Select
Regions (2013) (includes corresponding Graph/Chart) II-23
Rising Incidence of Cancer - A Major Growth Driver II-23
World Cancer Statistics - Incidence and Mortality Data II-24
Table 13: World Cancer Incidence by Geographic Region
(2012): Number of New Cancer Cases Reported in Thousands
for Asia-Oceania, Europe, North America, Latin America &
The Caribbean, and Africa (includes corresponding
Graph/Chart) II-24

Table 14: World Cancer Mortality by Geographic Region and
Gender (2012): Number of Cancer-Related Deaths in Thousands
for Asia-Oceania, Europe, North America, Latin America &
The Caribbean, and Africa (includes corresponding
Graph/Chart) II-24
Rising Incidence of COPD to Drive Growth II-25
Quick COPD Facts: II-25
Table 15: Global Prevalence of COPD by Age Group (2013):
Percentage of Men and Women Affected by the Condition
(includes corresponding Graph/Chart) II-26

Table 16: Mortality Rates of COPD ('000s) by Select
Geographic Region: 2013 (includes corresponding
Graph/Chart) II-26
Other Growth Drivers II-26
Lifestyle Diseases II-26
Low Costs II-26
Technological Advancements II-27
Enhanced Applications II-27

3. COMPETITIVE LANDSCAPE II-28
Endoscopy Systems: A Highly Consolidated Market II-28
Competition in the Endoscopy Market II-28
Table 17: Leading Players in the Global Endoscopy Market
(2014E): Percentage Breakdown of Value Sales for Boston
Scientific, Covidien, Johnson & Johnson, Olympus, Stryker and
Others (includes corresponding Graph/Chart) II-28
Endoscopes II-29
Rigid Endoscope II-29
Table 18: Leading Players in the Global Rigid/ Surgical
Endoscopes Market (2014E): Percentage Breakdown of Value
Sales for Karl Storz, Olympus, Stryker and Others (includes
corresponding Graph/Chart) II-29
Flexible Endoscopes II-29
Competition in the Global Flexible Endoscope Market II-29
Table 19: Leading Players in the Global Flexible
Endoscopes Market (2014E): Percentage Breakdown of Value
Sales for Fujifilm, Hoya, Olympus and Others (includes
corresponding Graph/Chart) II-30
Competition in Endoscopic Visualization Market II-30
Competitive Scenario in Other Segments II-30
Table 20: Leading Players in the Global Endoscopic Energy
Devices Market (2014E): Percentage Breakdown of Value Sales
for Covidien, Johnson & Johnson and Others (includes
corresponding Graph/Chart) II-30

Table 21: Leading Players in the Global Endotherapy Devices
Market (2014E): Percentage Breakdown of Value Sales for
Boston Scientific, Cook Medical, Olympus and Others
(includes corresponding Graph/Chart) II-30
Competitive Advantage of Olympus in Endoscopy Market II-31
Opportunities Exist for Further Growth in Rigid Endoscopes II-31
Olympus Safeguards its Market Share despite Internal Issues II-31
High Switching Costs Helps Olympus Maintain Market Share II-32
Periodic Upgrades - the Olympus Mantra for Success II-32
New Products to Surge Olympus's Endoscope Revenues II-32
The Exera Series of Olympus II-33
The Lucera Series of Olympus II-33
Developed Markets - the Major Revenues Generator for Olympus II-33
Developing Markets - the New Growth Avenue for Olympus II-33
Competitors Yearn to Wrest Market Share Away from Olympus II-34
Mindray's Market Entry Not a Major Threat to Olympus Domination II-34
Competition in the Capsule Endoscopy Market II-34
Table 22: Leading Players in the Global Capsule Endoscopy
Market (2014E): Percentage Breakdown of Value Sales for GIVEN
Imaging and Others (includes corresponding Graph/Chart) II-35
A Comparison of Specifications of Select Key Capsule
Endoscopy Systems II-35
Approval Timelines of PillCam and EndoCapsule in US, Japan
and the EU by Indication II-35
Smith & Nephew - Inching Out of Endoscopic Visualization
Systems Market II-36
Endoscopes - A Small Segment in Hoya II-36
Stryker - More Inclined towards Instruments and Visualization
Segments II-36

4. SELECT RECENT TECHNOLOGICAL BREAKTHROUGHS II-37
Magnetically-Guided Capsule Endoscope (MGCE) II-37
3DHD Vision System Set to Gain Momentum II-38
Innovative and Feature-Rich Devices Swarm the Market II-38
CMOS Chips to Oust CCD II-39
Increasing Miniaturization in Scope Design II-39
Endoscopes Continue to Move on the Evolutionary Path II-40
Issues Prevent Widespread Adoption of Chromoendoscopy II-40
New Gallbladder Endoscopy Negates the Need for Cholecystectomy II-41
Micro-Endoscope - A Major Breakthrough in Endoscopy II-41
Autofluorescence Endoscopy - Marred with False Positive Issues II-42
Confocal Laser Endomicroscopy - Limited by Use II-42

5. PRODUCT OVERVIEW II-43
Minimally Invasive Surgery II-43
Benefits of MIS II-43
What is Endoscopy? II-43
Classification of Endoscopy Systems II-43
What is Endoscope? II-44
Rigid Endoscopes II-44
Flexible Endoscopes II-44
Rigid and Flexible Endoscopes: A Comparison II-45
Percutaneous Fiberscopes II-45
Fiberoptic Instruments II-45
Video Endoscopes II-46
Video Endoscopes Vs Fiberoptics II-46
Evolution of Endoscopes II-46
Modern Endoscopes II-47
Drawbacks of Endoscopic Surgery II-47
Types of Endoscopes II-48
Laparoscope II-48
Types of Laparoscope II-48
Viewing Laparoscopes II-49
Video Laparoscopes II-49
Diagnostic Laparoscopes II-49
Operating Laparoscopes II-49
Gastroscope II-50
Colonoscope & Sigmoidoscope II-50
Choledochoscope II-51
Duodenoscope II-51
Enteroscope II-51
Laryngoscope II-52
Bronchoscope II-52
Flexible Bronchoscope II-52
Angioscope II-53
Arthroscope II-53
Cystoscope II-53
Hysteroscope II-53
Resectoscope II-54
Fetoscope II-54
Endoscopic Equipment II-54
Visualization Equipment II-54
Cameras & Monitors II-54
Light Sources II-54
White Light Endoscopy II-54
Recorders & Printers II-55
Other Products II-55
Endotherapy Devices II-55
Endoscopic Energy Devices II-55
Suction and Irrigation Equipment II-55
Insufflators II-55
Endoscopic Accessories II-55
Suction Traps II-56
Trocars and Cannulae II-56
Fluid Flushing Devices II-56
Tissue Sampling Devices II-56
Overtubes II-56
Major Areas of Endoscopy Applications II-56
Gastrointestinal II-56
Capsule Endoscopy II-57
Upper Intestinal Endoscopy II-57
Colonoscopy II-57
Duodenoscopy II-57
Cholangiopancreatography II-57
Laparoscopic Appendectomy II-58
Bowel Laparoscopy II-58
Gastrotomy II-58
Gastric Volvulus II-58
Gastric Leiomyoma II-58
Eosinophilic Gastroenteritis II-58
Laparoscopic Cholecystectomy / Gallstone Disease (
Cholelithiasis) II-59
Diaphragmatic Injury II-59
Eosinophilic Gastroenteritis II-59
Malrotation II-59
Peritoneal Implants II-59
Rectal Prolapse II-59
Rectal Tumor II-60
Renal Lithiasis II-60
Enteroscopy II-60
Intra-Operative Enteroscopy II-60
Push Enteroscopy II-60
Sonde Enteroscopy II-60
Sigmoidoscopy II-61
Choledoscopy II-61
Esophagogastroduodenoscopy / Gastroscopy / Upper Endoscopy II-61
Small Bowel Radiograph II-61
Barium Follow Through Technique II-61
Enteroclysis II-61
Tagged Red Blood Cells II-61
Angiography II-61
Virtual Endoscopy II-61
Arthroscopy II-62
Neuroendoscopy II-62
Urology II-62
Cystoscopy II-62
Surgical Process II-62
Hernial Laparoscopy II-63
Ear, Nose and Throat (ENT) II-63
Laryngoscopy II-63
Respiratory Tract II-63
Bronchoscopy II-63
Thoracic Laparoscopy II-63
Blebectomy II-64
Intubation Endoscopes II-64
Otoscopy II-64
Sinoscopy II-64
Pharyngolaryngoscopy II-64
Obstetrics/Gynecology II-65
Fallopian & Ovarian Laparoscopy II-65
Endometriosis II-65
Tubal Ligation II-65
Vagina Creation II-65
Laparoscopic Myomectomies II-65
Ovarian Cystectomy II-65
Female Infertility II-66
Female Sterilization II-66
Pelvic Inflammation II-66
General Surgery Applications II-66
Laparoscopy Relieves Pain in CABG Surgery II-67
Laparoscopic Vagotomy for Ulcer Treatment II-67
Laparoscopic Splenectomy II-67
Splenic Aneurysms II-67
Treatment of Liver Disease II-67
Nephrectomy II-67
Treatment of Polycystic Kidney Disease II-67
Asymptomatic Pheochromocytoma II-68
Aortoiliac Reconstruction II-68
Carpal Tunnel Syndrome II-68
Catheter Disconnections II-68
Catheter Malfunctioning II-68
Colorectal Cancer II-68
Cushing's Disease II-68
Dialysis Catheter II-68
Hirschsprung's Disease II-69
Bypass Surgery II-69
Fetoscopy II-69
Bariatric Surgery II-69
Confocal Laser Endoscopy II-69
Interventional Pulmonology II-69
Endoscopic Approaches II-69
Anticoagulation II-69
Nutritional Disorders II-70
Percutaneous Endoscopic Gastrotomy (PEG) II-70
Percutaneous Endoscopic Gastrostomy Jejunostomy (PEGJ) II-70
Direct Percutaneous Endoscopic Jejunostomy (DPEJ) II-70
Processing and Storing of Endoscopes II-70
Storing II-70
Cleaning II-71

6. PRODUCT INTRODUCTIONS/INNOVATIONS II-72
Pentax Rolls Out New HD+™ Endoscopes II-72
EndoChoice to Introduce Fuse® Full Spectrum Endoscopy™ System II-72
Given Imaging Receives FDA Approval for PillCam® COLON II-72
Single Use Surgical to Unveil iPhone Endoscope- iSystem in
Middle East II-72
Given Imaging Obtains FDA Approval for Next Generation
PillCam® SB 3 II-72
Richard Wolf Showcases ENDOCAM® Epic 3D HD for 3D Endoscopy II-72
Cook Medical Rolls Out Flexor Vue Deflecting Endoscopic System II-73
Richard Wolf Launches ENDOCAM LOGIC HD II-73
Arthrex Launches Synergy.net, a Software Platform for
SynergyHD3 Endoscopic Visualization System II-73
Olympus Rolls Out ENDOCAPSULE 10 System II-73
Olive Medical Rolls Out New OVS1 ALL-IN-ONE HD Visualization
System II-73
Vision-Sciences Introduces Innovative Video Endoscopy System II-73
Beacon Endoscopic Unveils New BNX System II-73
Olympus Medical Systems Unveils EVIS EXERA III Endoscopic System II-74
Olympus Medical Systems Rolls Out Axeon Endoscopic Videoscope
System II-74
Optim Unveils New FEES System II-74
PENTAX Introduces i10 Range of Endoscopes and EPK-i7000 Video
Processor II-74
PENTAX Medical Rolls Out New EG-3270UK Endoscope II-74
Richard Wolf Medical Instruments Rolls Out 5514 Endocam
Performance HD Endocam II-74

7. RECENT INDUSTRY ACTIVITY II-75
Medtronic to Acquire Covidien II-75
MicroCam Enters into Partnership Agreement with Healtmark and
TeDan Surgical II-75
EndoChoice Receives Canadian Health License for its new
Endoscopy System II-75
GreeneStone to Divest 1816191 Ontario Ltd II-75
Cantel Medical Acquires PuriCore II-75
Covidien Acquires Given Imaging II-75
Covidien Acquires Beacon Endoscopic II-76
Richard Wolf Enters Into Partnership with MAQUET II-76
Richard Wolf and MEIERHOFER Ink Partnership Deal II-76
Olympus Establishes Endoscopic Ultrasound Center II-76
PENTAX Renews Strategic Collaboration with Hitachi Medical II-76
Medigus Signs Distribution Agreement with Sinopharm II-76
EndoChoice Merges with Peer Medical II-76
EndoChoice Takes Over RMS Endoskopie-Technik II-77
Mindray Medical International Acquires SMOIF II-77
Beacon Endoscopic Inks Partnership Agreement with Fujifilm II-77
NEDO and NRCT Sign MOU to Implement Collaborative Project in
Thailand II-77
novoGI and Endopix Ink Agreement II-77
Otsuka Medical Devices and Pioneer Form Alliance II-77
Sony Forms Partnership with Olympus for Endoscopy Equipment II-78
StatLink Systems Acquires AccuRead Endoscopy II-78
STERIS Acquires US Endoscopy II-78

8. FOCUS ON SELECT PLAYERS II-79
Conmed Corporation (US) II-79
Cook Medical, Inc. (US) II-79
Covidien Ltd. (US) II-79
Given Imaging Ltd. (Israel) II-80
Ethicon Endo-Surgery (US) II-80
EndoChoice, Inc. (US) II-81
Fujifilm Corporation (Japan) II-81
HOYA CORPORATION (Japan) II-82
KARL STORZ GmbH & Co. KG (Germany) II-82
Olympus Corporation (Japan) II-83
Richard Wolf Medical Instruments Corporation (Germany) II-83
Smith & Nephew plc (UK) II-84
Stryker Corporation (US) II-84

9. GLOBAL MARKET PERSPECTIVE II-86
Table 23: World Recent Past, Current & Future Analysis for
Endoscopy Systems by Geographic Region - US, Canada, Japan,
Europe, Asia-Pacific (excluding Japan), Latin America and Rest
of World Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-86

Table 24: World Historic Review for Endoscopy Systems by
Geographic Region - US, Canada, Japan, Europe, Asia-Pacific
(excluding Japan), Latin America and Rest of World Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2007 through 2013 (includes corresponding
Graph/Chart) II-87

Table 25: World 14-Year Perspective for Endoscopy Systems by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2007, 2015
and 2020 (includes corresponding Graph/Chart) II-88
Endoscopy Systems Market by Product Segment II-89
Table 26: World Recent Past, Current & Future Analysis for
Endoscopes by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2014 through 2020 (includes
corresponding Graph/Chart) II-89

Table 27: World Historic Review for Endoscopes by Geographic
Region - US, Canada, Japan, Europe, Asia-Pacific (excluding
Japan), Latin America and Rest of World Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2007 through 2013 (includes corresponding Graph/Chart) II-90

Table 28: World 14-Year Perspective for Endoscopes by
Geographic Region - Percentage Breakdown of Dollar Sales for
US, Canada, Japan, Europe, Asia-Pacific (excluding Japan),
Latin America and Rest of World Markets for Years 2007, 2015
and 2020 (includes corresponding Graph/Chart) II-91

Table 29: World Recent Past, Current & Future Analysis for
Endoscopy Visualization Equipment by Geographic Region - US,
Canada, Japan, Europe, Asia-Pacific (excluding Japan), Latin
America and Rest of World Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) II-92

Table 30: World Historic Review for Endoscopy Visualization
Equipment by Geographic Region - US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets Independently Analyzed with Annual Sales Figures
in US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) II-93

Table 31: World 14-Year Perspective for Endoscopy
Visualization Equipment by Geographic Region - Percentage
Breakdown of Dollar Sales for US, Canada, Japan, Europe,
Asia-Pacific (excluding Japan), Latin America and Rest of
World Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) II-94


III. MARKET

1. THE UNITED STATES III-1
A.Market Analysis III-1
Current & Future Analysis III-1
Gastrointestinal Endoscopy Devices Market - An Overview III-1
Emerging Trends in Urological Device Market III-1
Factors Propelling Growth III-2
Growing Demand for Minimally Invasive Surgeries III-2
Technological Advancements to Spur Demand for Endoscopic
Devices III-2
Endoscopy as Outpatient Surgery III-3
Product Bundling Increases Purchases III-3
Rising Awareness of GI and Endoluminal Procedures III-3
Aging Demographics Increase the Need for Endoscopy Systems III-3
Table 32: North American Elderly Population by Age Group:
1975-2050 (includes corresponding Graph/Chart) III-4
Epidemic Proportion of Cancer in the US - Key Driver for
Endoscopy Systems III-4
Table 33: New Cancer Cases by Gender and Affected Site in
the US (2013) III-5
Increasing Obesity Rates Drives Demand III-6
Factors Contributing to Rising Incidence of Obesity III-7
A Glance at Obesity Statistics III-7
Table 34: Proportion (%) of Obesity in the US Overweight
Population by Age Group (includes corresponding
Graph/Chart) III-8

Table 35: Prevalence Rate of Obesity among Adults in the
US by Age Group for Men and Women (2012-2013): (includes
corresponding Graph/Chart) III-8

Table 36: US Childhood Obesity by Age-Group (2013):
Percentage of Obese Population (includes corresponding
Graph/Chart) III-8

Table 37: Prevalence Rate of Obesity among Adults in the
US by Race and Hispanic Origin for Men and Women
(2012-2013) (includes corresponding Graph/Chart) III-9

Table 38: Overweight and Obese Boys and Girls as a % of
Total Population by Race and Hispanic Group (2013)
(includes corresponding Graph/Chart) III-9

Table 39: Obesity Prevalence in US Adults by Type (2013)
(includes corresponding Graph/Chart) III-10

Table 40: US Obesity Prevalence by Age-Group (2013)
(includes corresponding Graph/Chart) III-10

Table 41: US Obesity Prevalence by Annual Income Level
(%): 2013 (includes corresponding Graph/Chart) III-10
Favorable Reimbursement Policies III-10
Select Reimbursement Fact Sheets III-11
Table 42: 2013 Bariatric Surgery Reimbursements III-11

Table 43: Reimbursements for Select Procedures in
Outpatient Facility: 2013 III-11

Table 44: 2013 Cholecystectomy Reimbursement Sheet III-12
Endoscope Manufacturing Scenario in Recent Past III-12
Competitive Scenario III-12
Key Statistics III-13
Laparoscopic Procedures III-13
Table 45: US Recent Past, Current, and Future Analysis
for Laparoscopy Procedures by Type - Annual Laparoscopic
Procedural Volumes in Thousands for the years 2013
through 2020 (includes corresponding Graph/Chart) III-13
Competitive Landscape - An Insight into Key Statistics III-13
Table 46: Leading Players in the US Endoscopy Systems
Market (2014E): Percentage Breakdown of Value Sales for
Olympus, Karl Storz, Pentax/Hoya, Fujifilm and Others
(includes corresponding Graph/Chart) III-13

Table 47: Leading Players in the US Gastrointestinal
Endoscopy Market (2014E): Percentage Breakdown of Value
Sales for Olympus, Pentax/Hoya and Others (includes
corresponding Graph/Chart) III-14

Table 48: Leading Players in the US Laparoscopic
Visualization Systems Market (2014E): Percentage Breakdown
of Value Sales for Karl Storz, Stryker, Olympus, Smith &
Nephew and Others (includes corresponding Graph/Chart) III-14

Table 49: Leading Players in the US Pulmonary Endoscopes
Market (2014E): Percentage Breakdown of Value Sales for
Olympus, Karl Storz, Pentax/Hoya, Fujifilm and Others
(includes corresponding Graph/Chart) III-14

Table 50: Leading Players in the US Arthroscopes Market
(2014E): Percentage Breakdown of Value Sales for Smith &
Nephew, Stryker, Conmed and Others (includes corresponding
Graph/Chart) III-15

Table 51: Leading Players in the US Urology Endoscopes
Market (2014E): Percentage Breakdown of Value Sales for
Olympus, Pentax/Hoya and Others (includes corresponding
Graph/Chart) III-15
FDA Issues New Guidelines to Prevent Endoscopy Related
Infections III-15
Product Launches III-16
Strategic Corporate Developments III-17
Key Players III-19
B.Market Analytics III-22
Table 52: US Recent Past, Current & Future Analysis for
Endoscopy Systems by Product Segment - Endoscopes and
Visualization Equipment Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-22

Table 53: US Historic Review for Endoscopy Systems by
Product Segment - Endoscopes and Visualization Equipment
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-23

Table 54: US 14-Year Perspective for Endoscopy Systems by
Product Segment - Percentage Breakdown of Dollar Sales for
Endoscopes and Visualization Equipment Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) III-24

Table 55: US Recent Past, Current & Future Analysis for
Endoscopes by Application Area - GI Endoscopes, Pulmonary
Endoscopes, Urology Endoscopes, Gynecology Endoscopes,
Laparoscopes, Arthroscopes and Others Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2013 through 2020 (includes corresponding Graph/Chart) III-25

2. CANADA III-26
A.Market Analysis III-26
Current & Future Analysis III-26
An Overview of GI Endoscopy Devices Market III-26
A Statistical Review of Cancer Incidence in Canada III-27
Table 56: New Cancer Cases in Canada by Gender and Affected
Site: 2012 (includes corresponding Graph/Chart) III-27

Table 57: New Cancer Cases in Canada by Province: 2012
(includes corresponding Graph/Chart) III-28
Strategic Corporate Development III-29
B.Market Analytics III-29
Table 58: Canadian Recent Past, Current & Future Analysis
for Endoscopy Systems by Product Segment - Endoscopes and
Visualization Equipment Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-29

Table 59: Canadian Historic Review for Endoscopy Systems by
Product Segment - Endoscopes and Visualization Equipment
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-30

Table 60: Canadian 14-Year Perspective for Endoscopy Systems
by Product Segment - Percentage Breakdown of Dollar Sales
for Endoscopes and Visualization Equipment Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) III-31

3. JAPAN III-32
A.Market Analysis III-32
Market Overview III-32
Current & Future Analysis III-32
Gastrointestinal Equipment Industry to Witness Robust Growth III-32
Graying Population Spurs Growth of Endoscopy Systems III-32
Table 61: Japanese Elderly (65+ Years) Population:
2000-2020 (includes corresponding Graph/Chart) III-33
Competitive Landscape - Key Statistics III-33
Table 62: Leading Players in the Japanese Fiber Scope
(Flexible Endoscopes) Market (2014E): Percentage Breakdown
of Value Sales for Fujifilm, Pentax/Hoya and Olympus
(includes corresponding Graph/Chart) III-33

Table 63: Leading Players in the Japanese Videoscopes
Market (2014E): Percentage Breakdown of Value Sales for
Fujifilm, Pentax/Hoya and Olympus (includes corresponding
Graph/Chart) III-33

Table 64: Leading Players in the Japanese Surgical
Endoscopes Market (2014E): Percentage Breakdown of Value
Sales for Karl Storz, Olympus, Stryker and Others (includes
corresponding Graph/Chart) III-34
Product Launches III-34
Strategic Corporate Developments III-34
Key Players III-35
B.Market Analytics III-38
Table 65: Japanese Recent Past, Current & Future Analysis
for Endoscopy Systems by Product Segment - Endoscopes and
Visualization Equipment Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-38

Table 66: Japanese Historic Review for Endoscopy Systems by
Product Segment - Endoscopes and Visualization Equipment
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-39

Table 67: Japanese 14-Year Perspective for Endoscopy Systems
by Product Segment - Percentage Breakdown of Dollar Sales
for Endoscopes and Visualization Equipment Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) III-40

4. EUROPE III-41
A.Market Analysis III-41
Market Overview III-41
Current & Future Analysis III-41
Aftermath of Recession III-42
GI Endoscopy Devices to Witness Growth III-42
Laparoscopic Device Market - Moderate Growth despite Huge
Potential III-42
Key Growth Factors III-43
Ageing Demography - An Opportunity Indicator III-43
Table 68: European Country-wise Statistics of 60+
Population as % of Total Population: 2013 (includes
corresponding Graph/Chart) III-44
CRC Screening - Leading Growth Contributor III-45
Factors Hindering Growth III-45
Competitive Scenario III-45
Key Statistics III-45
Market by Segment III-45
Table 69: European Market for Endoscopes by Type (2013):
Percentage Breakdown of Value Sales for Arthroscopes,
Gastrointestinal Endoscopes, Gynecology Endoscopes,
Laparoscopes, Neuroendoscopes, Pulmonary Endoscopes and
Urology Endoscopes (includes corresponding Graph/Chart) III-45
Competition III-46
Table 70: Leading Players in the European Surgical
Endoscopes Market (2014E): Percentage Breakdown of Value
Sales for Karl Storz, Olympus, Stryker and Others (includes
corresponding Graph/Chart) III-46

Table 71: Leading Players in European Gastro-Intestinal
Endoscopes Market (2014E): Percentage Breakdown of Value
Sales for Karl Storz, Pentax/Hoya, Olympus and Others
(includes corresponding Graph/Chart) III-46

Table 72: Leading Players in European Urology Endoscopes
Market (2014E): Percentage Breakdown of Value Sales for
Karl Storz, Olympus and Others (includes corresponding
Graph/Chart) III-46

Table 73: Leading Players in European Gynecology Endoscopes
Market (2014E): Percentage Breakdown of Value Sales for
Karl Storz, Olympus and Others (includes corresponding
Graph/Chart) III-47

Table 74: Leading Players in European Pulmonary Endoscopes
Market (2014E): Percentage Breakdown of Value Sales for
Fujifilm, Karl Storz, Olympus, Pentax/Hoya and Others
(includes corresponding Graph/Chart) III-47

Table 75: Leading Players in European Arthroscopes Market
(2014E): Percentage Breakdown of Value Sales for Conmed,
Smith & Nephew, Stryker and Others (includes corresponding
Graph/Chart) III-47

Table 76: Leading Players in European Laparoscopes Market
(2014E): Percentage Breakdown of Value Sales for Karl
Storz, Olympus, Stryker and Others (includes corresponding
Graph/Chart) III-47
B.Market Analytics III-48
Table 77: European Recent Past, Current & Future Analysis
for Endoscopy Systems by Geographic Region - France,
Germany, Italy, UK, Spain, Russia and Rest of Europe Markets
Independently Analyzed with Annual Sales Figures in US$
Thousand for Years 2014 through 2020 (includes corresponding
Graph/Chart) III-48

Table 78: European Recent Past, Current & Future Analysis
for Endoscopy Systems by Product Segment - Endoscopes and
Visualization Equipment Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-49

Table 79: European Historic Review for Endoscopy Systems by
Geographic Region - France, Germany, Italy, UK, Spain,
Russia and Rest of Europe Markets Independently Analyzed
with Annual Sales Figures in US$ Thousand for Years 2007
through 2013 (includes corresponding Graph/Chart) III-50

Table 80: European Historic Review for Endoscopy Systems by
Product Segment - Endoscopes and Visualization Equipment
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-51

Table 81: European 14-Year Perspective for Endoscopy Systems
by Geographic Region - Percentage Breakdown of Dollar Sales
for France, Germany, Italy, UK, Spain, Russia and Rest of
Europe Markets for Years 2007, 2015 and 2020 (includes
corresponding Graph/Chart) III-52

Table 82: European 14-Year Perspective for Endoscopy Systems
by Product Segment - Percentage Breakdown of Dollar Sales
for Endoscopes and Visualization Equipment Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) III-53

4a. FRANCE III-54
A.Market Analysis III-54
Current & Future Analysis III-54
Growth Drivers and Challenges III-54
France: Embracing New Technology III-54
Major Players III-55
B.Market Analytics III-55
Table 83: French Recent Past, Current & Future Analysis for
Endoscopy Systems by Product Segment - Endoscopes and
Visualization Equipment Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-55

Table 84: French Historic Review for Endoscopy Systems by
Product Segment - Endoscopes and Visualization Equipment
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-56

Table 85: French 14-Year Perspective for Endoscopy Systems
by Product Segment - Percentage Breakdown of Dollar Sales
for Endoscopes and Visualization Equipment Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) III-57

4b. GERMANY III-58
A.Market Analysis III-58
Market Overview III-58
Current & Future Analysis III-58
Major Players III-58
Key Customers for Medical Equipment in Germany III-58
Challenges to Reckon III-59
Product Launches III-59
Strategic Corporate Developments III-59
Key Players III-60
B.Market Analytics III-61
Table 86: German Recent Past, Current & Future Analysis for
Endoscopy Systems by Product Segment - Endoscopes and
Visualization Equipment Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-61

Table 87: German Historic Review for Endoscopy Systems by
Product Segment - Endoscopes and Visualization Equipment
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-62

Table 88: German 14-Year Perspective for Endoscopy Systems
by Product Segment - Percentage Breakdown of Dollar Sales
for Endoscopes and Visualization Equipment Markets for Years
2007, 2015 and 2020 (includes correspondin Graph/Chart) III-63

4c. ITALY III-64
A.Market Analysis III-64
Current & Future Analysis III-64
Growth Factors III-64
Key Customers III-64
Major Players III-64
Challenges III-64
B.Market Analytics III-65
Table 89: Italian Recent Past, Current & Future Analysis for
Endoscopy Systems by Product Segment - Endoscopes and
Visualization Equipment Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-65

Table 90: Italian Historic Review for Endoscopy Systems by
Product Segment - Endoscopes and Visualization Equipment
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-66

Table 91: Italian 14-Year Perspective for Endoscopy Systems
by Product Segment - Percentage Breakdown of Dollar Sales
for Endoscopes and Visualization Equipment Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) III-67

4d. THE UNITED KINGDOM III-68
A.Market Analysis III-68
Market Scenario III-68
Current & Future Analysis III-68
UK: A Lucrative Market for Foreign Exporters III-68
Major Players III-68
Strategic Corporate Development III-69
Smith & Nephew Plc - A Key Uk-Based Endoscopic Device
Manufacturer III-69
B.Market Analytics III-70
Table 92: UK Recent Past, Current & Future Analysis for
Endoscopy Systems by Product Segment - Endoscopes and
Visualization Equipment Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-70

Table 93: UK Historic Review for Endoscopy Systems by
Product Segment - Endoscopes and Visualization Equipment
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-71

Table 94: UK 14-Year Perspective for Endoscopy Systems by
Product Segment - Percentage Breakdown of Dollar Sales for
Endoscopes and Visualization Equipment Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) III-72

4e. SPAIN III-73
Market Analysis III-73
Table 95: Spanish Recent Past, Current & Future Analysis for
Endoscopy Systems by Product Segment - Endoscopes and
Visualization Equipment Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-73

Table 96: Spanish Historic Review for Endoscopy Systems by
Product Segment - Endoscopes and Visualization Equipment
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-74

Table 97: Spanish 14-Year Perspective for Endoscopy Systems
by Product Segment - Percentage Breakdown of Dollar Sales
for Endoscopes and Visualization Equipment Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) III-75

4f. RUSSIA III-76
A.Market Analysis III-76
Current & Future Analysis III-76
Future Prospects of Arthroscopy Equipment Industry Seems
Promising III-76
B.Market Analytics III-77
Table 98: Russian Recent Past, Current & Future Analysis for
Endoscopy Systems by Product Segment - Endoscopes and
Visualization Equipment Markets Independently Analyzed with
Annual Sales Figures in US$ Thousand for Years 2014 through
2020 (includes corresponding Graph/Chart) III-77

Table 99: Russian Historic Review for Endoscopy Systems by
Product Segment - Endoscopes and Visualization Equipment
Markets Independently Analyzed with Annual Sales Figures in
US$ Thousand for Years 2007 through 2013 (includes
corresponding Graph/Chart) III-78

Table 100: Russian 14-Year Perspective for Endoscopy Systems
by Product Segment - Percentage Breakdown of Dollar Sales
for Endoscopes and Visualization Equipment Markets for Years
2007, 2015 and 2020 (includes corresponding Graph/Chart) III-79

4g. REST OF EUROPE III-80
A.Market Analysis III-80
Current & Future Analysis III-80
Strategic Corporate Development III-80
B.Market Analytics III-81
Table 101: Rest of Europe Recent Past, Current & Future
Analysis for Endoscopy Systems by Product Segment -
Endoscopes and Visualization Equipment Markets Independently
Analyzed with Annual Sales Figures in US$ Thousand for Years
2014 through 2020 (includes corresponding Graph/Chart) III-81

Table 102: Rest of Europe Historic Review for Endoscopy
Systems by Product Segment - Endoscopes and Visualization
Equipment Markets Independently Analyzed with Annual Sales
Figures in US$ Thousand for Years 2007 through 2013
(includes corresponding Graph/Chart) III-82

Table 103: Rest of Europe 14-Year Perspective for Endoscopy
Systems by Product Segment - Percentage Breakdown of Dollar
Sales for Endoscopes and Visualization Equipment Markets for
Years 2007, 2015 and 2020 (includes corresponding
Graph/Chart) III-83

5. ASIA-PACIFIC III-84
A.Market Analysis III-84
Market Overview III-84
Current & Future Analysis III-84
India & China Offer Significant Growth Opportunities III-85
Rising Healthcare Spending - An Opportunity