Toys and Games in Germany, MarketLine
- October 2016
- 32 pages
Toys and Games in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
- Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys and games market in Germany
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys and games market in Germany
- Leading company profiles reveal details of key toys and games market players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Germany toys and games market with five year forecasts
Essential resource for top-line data and analysis covering the Germany toys and games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Reasons To Buy
- What was the size of the Germany toys and games market by value in 2015?
- What will be the size of the Germany toys and games market in 2020?
- What factors are affecting the strength of competition in the Germany toys and games market?
- How has the market performed over the last five years?
- How large is Germany's toys and games market in relation to its regional counterparts?
The toys and games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.
The German toys and games market had total revenues of $3,282.5m in 2015, representing a compound annual growth rate (CAGR) of 2.5% between 2011 and 2015.
Online retail accounted for the largest proportion of sales in the German toys and games market in 2015. Sales through this channel generated $909.4m, equivalent to 27.7% of the market's overall value.
The position of online retail reflects the pull of Amazon, as well as the fact that the likes of Toys 'R' Us and Spiele Max sell online. Interestingly, Germany lacks any major toy retail chains outside of Spiele Max, and even that particular company does not operate in all states.
Market value forecast
Market value forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
Spiele Max AG
Toys "R" Us, Inc.
Related MarketLine research
List of Tables
Table 1: Germany toys & games market value: $ million, 2011-15
Table 2: Germany toys & games market geography segmentation: $ million, 2015
Table 3: Germany toys & games market distribution: % share, by value, 2015
Table 4: Germany toys & games market value forecast: $ million, 2015-20
Table 5: Amazon.com, Inc.: key facts
Table 6: Amazon.com, Inc.: key financials ($)
Table 7: Amazon.com, Inc.: key financial ratios
Table 8: myToys GmbH: key facts
Table 9: Spiele Max AG : key facts
Table 10: Toys "R" Us, Inc. : key facts
Table 11: Toys "R" Us, Inc. : key financials ($)
Table 12: Toys "R" Us, Inc. : key financial ratios
Table 13: Germany size of population (million), 2011-15
Table 14: Germany gdp (constant 2005 prices, $ billion), 2011-15
Table 15: Germany gdp (current prices, $ billion), 2011-15
Table 16: Germany inflation, 2011-15
Table 17: Germany consumer price index (absolute), 2011-15
Table 18: Germany exchange rate, 2011-15
List of Figures
Figure 1: Germany toys & games market value: $ million, 2011-15
Figure 2: Germany toys & games market geography segmentation: % share, by value, 2015
Figure 3: Germany toys & games market distribution: % share, by value, 2015
Figure 4: Germany toys & games market value forecast: $ million, 2015-20
Figure 5: Forces driving competition in the toys & games market in Germany, 2015
Figure 6: Drivers of buyer power in the toys & games market in Germany, 2015
Figure 7: Drivers of supplier power in the toys & games market in Germany, 2015
Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in Germany, 2015
Figure 9: Factors influencing the threat of substitutes in the toys & games market in Germany, 2015
Figure 10: Drivers of degree of rivalry in the toys & games market in Germany, 2015
Figure 11: Amazon.com, Inc.: revenues & profitability
Figure 12: Amazon.com, Inc.: assets & liabilities
Figure 13: Toys "R" Us, Inc. : revenues & profitability
Figure 14: Toys "R" Us, Inc. : assets & liabilities