Alcoholic Drinks in Kenya

Alcoholic Drinks in Kenya

  • July 2022 •
  • 56 pages •
  • Report ID: 120441 •
  • Format: PDF
The alcoholic drinks category in Kenya made a strong recovery in retail volume sales in 2021, although overall consumption remained below pre-pandemic levels. The on-trade witnessed the strongest growth as establishments reopened after COVID-19 restrictions were eased. Consumer demand also rebounded in the off-trade following a small dip in 2020, buoyed by the return of consumer confidence as incomes improved.

Alcoholic Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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