Alcoholic Drinks in Kenya

Alcoholic Drinks in Kenya

  • August 2017 •
  • 67 pages •
  • Report ID: 120441
Slow, albeit steady, economic growth led to moderate total volume growth of alcoholic drinks in Kenya in 2016. A growing middle class, as well as a young population, also fuelled this growth. Premiumisation was also witnessed in categories such as beer where more consumers began to shift to higher-priced imported varieties. Growth in the number of retailing outlets, as well as new product developments, drove retail volume growth over the review period.

Euromonitor International’s Alcoholic Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Country=Kenya Industry=AlcoholicDrink ParentIndustry=Beverage Date=201708 Topic=MarketReport Publisher=EuromonitorInternational Price=2000