Alcoholic Drinks in Kenya

Alcoholic Drinks in Kenya

  • June 2018 •
  • 51 pages •
  • Report ID: 120441
Economic growth in the last year was slow, characterised by a difficult trading environment in Kenya, caused by the two general elections. This led to moderate total volume growth for alcoholic drinks. Uncertainty in the region saw consumer spending squeezed, as there was a short-term trend towards value, due to massive numbers of casual workers losing their income because there was lower spending in the economy. Also, the negative impact on general consumer confidence affected various alcoholic...

Euromonitor International’s Alcoholic Drinks in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Country=Kenya Industry=AlcoholicDrink ParentIndustry=Agribusiness Date=201806 Topic=Demand Publisher=EuromonitorInternational Price=2000