Ice Cream in Romania

Ice Cream in Romania

  • March 2015 •
  • 63 pages •
  • Report ID: 120645
The year 2014 saw a different performance for ice cream in terms of value and volume. While value sales recorded growth, volume contracted. Premiumisation of the offer was behind the current value growth, while the high seasonality of sales was responsible for the volume decline. The short hot season in 2014 and the long colder and rainy periods seriously affected sales of ice cream. The perception of the average ice cream product more as a refreshment than a dessert also contributed to the...

Euromonitor International’s Ice Cream in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Frozen Yoghurt, Impulse Ice Cream, Retail Artisanal Ice Cream, Take-Home Ice Cream.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ice Cream market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


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Country=Romania Date=201503 Topic=Demand Publisher=EuromonitorInternational Price=1000