Greece Autos Report Q3 2014

Greece Autos Report Q3 2014

Includes 3 FREE quarterly updates

In 2014, BMI forecasts an 8.7% increase in vehicle sales on the back of an expected 8% uptick in the passenger car segment and 19.9% jump in commercial vehicle (CV) sales. Passenger car sales in Greece increased 13.2% year-on-year in the first four months of 2014, to 22,051 units. BMI attributes this growth over the year-to-date to low base effects and pent-up demand in the market following years of sustained declines. We believe that slightly higher base effects in H213 and the persistent weakness in the Greek consumer story will serve to temper the growth rate somewhat over the full year. Accordingly, we maintain our existing forecast of 8% growth.

Unemployment remains high, consumer sentiment is weak, and retail sales continue to fall. We expect these dynamics to continue over the year as the economic malaise, combined with austerity measures and political uncertainty, continues. These dynamics weighed on passenger car sales for much of 2013, but the segment rebounded somewhat in the final months of the year on the back of pent-up demand in the market and low base effects. BMI expects these dynamics to continue to buoy the market over the course of 2014 despite the generally bearish macro picture.
BMI Industry View 7
SWOT 8
Political 9
Economic .. 10
Business Environment 11
Industry Forecast .. 12
Production, Sales and Trade . 12
Table: Autos Total Market - Historical Data And Forecasts (Greece 2012-2018) 12
Passenger Vehicles . 14
Table: Passenger Car Market - Historical Data And Forecasts (Greece 2012-2018) . 14
Table: Greece Passenger Car Sales By Brand . 16
Commercial Vehicles .. 17
Table: Commercial Vehicle Market - Historical Data And Forecasts (Greece 2012-2018) . 17
Motorcycles .. 19
Table: Motorcycle Market - Historical Data And Forecasts (Greece 2012-2018) . 19
Table: Greece Motorcycle Sales By Brand . 21
Macroeconomic Forecasts .. 22
Table: Greece - Economic Activity . 26
Industry Risk Reward Ratings 27
Europe - Risk/Reward Ratings .. 27
Table: Europe Industry Risk Rewards Ratings Table 31
Company Profile . 32
Honda Motor 32
Regional Overview 34
Europe Overview . 34
Global Industry Overview .. 37
Table: Passenger Car Sales March 2014 . 37
European Growth Gathers Momentum . 37
Japan Prepares For Tax Fallout 39
China Wobble Adds To BRIC Weakness .. 40
Demographic Forecast .. 43
Demographic Outlook 43
Table: Greece's Population By Age Group, 1990-2020 ('000) . 44
Table: Greece's Population By Age Group, 1990-2020 (% of total) . 45
Table: Greece's Key Population Ratios, 1990-2020 . 46
Table: Greece's Rural And Urban Population, 1990-2020 . 46
Methodology . 47
Industry Forecasts . 47
Sector-Specific Methodology .. 48
Sources 48
Risk/Reward Ratings Methodology 49
Table: Automotive Risk/Reward Ratings Indicators And Weighting Of Indicators 50
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