Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2015 - 2020

Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2015 - 2020

Overview:

The global application development community is becoming increasingly aware of Telecom Application Programming Interface (API) as a means of accessing data for a variety of communications-enabled applications. Telecom Network APIs capitalize on existing network infrastructure and platforms to facilitate many new business opportunities for global Communication Service Providers (CSP) to offer Business-to-Business (B2B) services in a Data as a Service (DaaS) basis.

Enterprise companies across various industry verticals are also awakening to the availability and commercial value of CSP data including everything from network QoS for video service delivery to Subscriber Data Management (SDM) for advertising, profiling, and identity management. CSPs offer data over Telecom APIs in a DaaS B2B2B and B2B2C model to data aggregators as well as direct to enterprise customers and Over-the-Top (OTT) players.

Telecom Network API Marketplace: Strategy, Ecosystem, Players and Forecasts 2015 - 2020 provides an in-depth assessment of the global Telecom Network API market, including business models, business case, best practices, value chain analysis, operator and vendor strategies, vision for the future of telecom data, and a quantitative assessment of the industry from 2015 to 2020. All purchases of Mind Commerce reports includes time with an expert analyst who will help you link key findings in the report to the business issues you're addressing. This needs to be used within three months of purchasing the report.

Report coverage includes:
The Business Case for Telecom Network APIs: An assessment of the business case for Telco Network APIs
API Aggregation: The role of API Aggregators, the total cost usage for APIs with aggregation and a review of aggregator API usage by category.
Competitive Issues: Competitive issues within the Telecom API market such as reduction in TCO, open APIs and ease of configuration.
The Value Chain of Network Operator APIs Usage: An analysis of the value chain of network operator API usage for services including an assessment of revenue across participants in the value chain from end users, developers, aggregators to the API owners, and how this economic model will change over time.
Operator, Application Provider and Vendor Strategies: An analysis of how operators, application providers and vendors will position themselves to capitalize on network APIs
Analysis of Telecom and Non-Telecom Network APIs: Includes major telecom network and non-telecom network APIs and mashups throughout the globe, and an assessment of which APIs will lead the market in the future.
Market Analysis and Forecasts: A global and regional assessment of the market size and forecasts for the telecom network API market from 2015 to 2020
Analysis of Future Technology and API Market Drivers: Service Oriented Architecture (SOA), Virtualization, Software Defined Networks (SDN), and Internet of Things (IoT) are evaluated as drivers for API marketplace growth

Target Audience:
API Aggregators
Investment Firms
Application Developers
Mobile Device Vendors
Mobile Network Carriers
Service Bureau Companies
Wireless Infrastructure Vendors
Telecom Managed Service Providers
Major enterprise and businesses of all types

Key Findings:
The Internet of Things (IoT) API category will witness the fastest growth rate followed by SDM
IoT API revenues will grow at an impressive rate of CAGR of 75 % 2015 and 2020, reaching nearly 59 Billion USD
Telecom API market will grow at CAGR of 26 % 2015 to 2020, accounting for $ 167.5 B in global revenue by the end of 2020
The average volume of API transactions for a Tier 1 wireless carrier will significantly increment over the next five years eventually reaching 188 Billion transactions a month on average
Significant growth rates for Telecom API marketplace will be achieved through changes in certain business practices and also through deployment of SOA, virtualization, SDN, and advancement of IoT in certain key industry segments

Key Benefits:
Telecom API marketplace forecasts 2015 - 2020
Insights from Telecom API use cases and business cases
Understand the Telecom and Enterprise API marketplace
Understand key API technologies and interdependencies
Identify advantages of internal Telecom API usage to carriers
Identify the long-term growth drivers for the API marketplace
Understand how the API marketplace relates to the Cloud and DaaS
Understand the untapped potential for carrier Telecom API enabled VAS
Table of Contents:

1 Introduction 11
1.1 Executive Summary 11
1.2 Topics Covered 12
1.3 Key Findings 14
1.4 Target Audience 15
1.5 Companies Mentioned 16
2 Telecom Network API Overview 18
2.1 Defining Network APIs 18
2.2 Why Carriers are Adopting Telecom Network APIs 19
2.2.1 Need for New Revenue Sources 20
2.2.2 B2B Services and Asymmetric Business Models 21
2.3 Telecom Network API Categories 22
2.3.1 Web Real-time Communications (WebRTC) 22
2.3.2 SMS and RCS-E 24
2.3.3 Presence 24
2.3.4 MMS 24
2.3.5 Location 24
2.3.6 Payments 25
2.3.7 Voice/Speech 25
2.3.8 Voice Control 25
2.3.9 Multimedia Voice Control 25
2.3.10 M2M 25
2.3.11 SDM/Identity Management 25
2.3.12 Subscriber Profile 26
2.3.13 QoS 26
2.3.14 ID/SSO 26
2.3.15 Content Delivery 26
2.3.16 Hosted UC 26
2.3.17 Directory 26
2.3.18 Number Provisioning 26
2.3.19 USSD 27
2.3.20 Billing of Non-Digital Goods 27
2.3.21 Advertising 27
2.3.22 Collaboration 27
2.3.23 IVR/Voice Store 27
2.4 Telecom Network API Business Models 28
2.4.1 Two-Sided Business Model 28
2.4.2 Exposing APIs to Developers 28
2.4.3 Web Mash-ups 29
2.5 Segmentation 29
2.5.1 Users by Segment 29
2.5.2 Workforce Management 29
2.6 Competitive Issues 30
2.6.1 Reduced TCO 30
2.6.2 Open APIs 30
2.6.3 Configurability 30
2.7 Percentage of Applications that use APIs 31
2.8 Telecom API Revenue Potential 32
2.8.1 Standalone API Revenue vs. Finished Goods Revenue 33
2.8.2 Telecom API-enabled Mobile VAS Applications 35
2.8.3 Carrier Focus on Telecom API's for the Enterprise 38
2.9 Telecom Network API Usage by Industry Segment 44
2.10 Telecom Network API Value Chain 44
2.10.1 Telecom API Value Chain 44
2.10.2 How the Value Chain Evolve 46
2.10.3 API Transaction Value Split among Players 46
2.11 Cost for Different API Transactions 48
2.12 Volume of API Transactions 48
3 API Aggregation 50
3.1 The Role of API Aggregators 50
3.2 Total Cost Usage for APIs with Aggregators 50
3.2.1 Start-up Costs 51
3.2.2 Transaction Costs 51
3.2.3 Ongoing Maintenance/Support 51
3.2.4 Professional Services by Intermediaries 51
3.3 Aggregator API Usage by Category 52
3.3.1 An LBS Case Study: LOC-AID 52
3.3.2 Aggregation: Intersection of Two Big Needs 52
3.3.3 The Case for Other API Categories 53
3.3.4 Moving Towards New Business Models 54
4 Enterprise and Telecom API Marketplace 55
4.1 Data as a Service (DaaS) 55
4.1.1 Carrier Structured and Unstructured Data 58
4.1.2 Carrier Data Management in DaaS 62
4.1.3 Data Federation in the DaaS Ecosystem 62
4.2 API Market Makers 64
4.2.1 mashape 64
4.2.2 Mulesoft 65
4.3 Need for a New Type of Application Marketplace: CAM 66
4.3.1 Communications-enabled App Marketplace (CAM) 66
4.3.2 CAM Market Opportunities and Challenges 67
5 Telecom API Enabled App Use Cases 69
5.1 Monetization of Communications-enabled Apps 69
5.1.1 Direct API Revenue 69
5.1.2 Data Monetization 70
5.1.3 Cost Savings 70
5.1.4 Higher Usage 70
5.1.5 Churn Reduction 70
5.2 Use Case Issues 71
5.2.1 Security 71
5.2.2 Interoperability 71
6 Non-Telecom Network APIs and Mash-ups 73
6.1 Non-Telecom Network APIs 73
6.1.1 Twitter 73
6.1.2 Netflix API 74
6.1.3 Google Maps 74
6.1.4 Facebook 75
6.1.5 YouTube 75
6.1.6 Flickr 76
6.1.7 eBay 76
6.1.8 Last.fm 77
6.1.9 Amazon Web Services 77
6.1.10 Bing Maps 78
6.1.11 Yahoo Web Search API 78
6.1.12 Shopping.com 79
6.1.13 Salesforce.com 80
6.2 Mash-ups 81
6.2.1 BBC News on Mobile 81
6.2.2 GenSMS emailSMS 81
6.2.3 Foursquare 82
6.2.4 Amazon SNS and Nexmo 82
6.2.5 Triage.me 83
6.2.6 MappyHealth 83
6.2.7 Lunchflock 84
6.2.8 Mobile Time Tracking 84
6.2.9 Fitsquare 84
6.2.10 GeoSMS 84
6.2.11 FONFinder 85
6.2.12 Pound Docs 85
6.2.13 140Call 85
6.2.14 Salesforce SMS 85
7 Carrier Strategies 86
7.1 Carrier Market Strategy and Positioning 86
7.1.1 Increasing API Investments 86
7.1.2 The Rise of SDM 86
7.1.3 Telecom API Standardization 87
7.1.4 Carrier Attitudes towards APIs: U.S vs. Asia Pacific and Western Europe 89
7.2 Carrier API Programs Worldwide 89
7.2.1 AT&T Mobility 89
7.2.2 Verizon Wireless 93
7.2.3 Vodafone 95
7.2.4 France Telecom 95
7.2.5 Telefonica 97
7.3 Carriers and Internal Telecom API Usage 99
7.3.1 The Case for Internal Usage 99
7.3.2 Internal Telecom API Use Cases 100
7.4 Carriers and OTT Service Providers 101
7.4.1 Allowing OTT Providers to Manage Applications 101
7.4.2 Carriers Lack the Innovative Skills to Capitalize on APIs Alone 101
7.5 Carriers and Value-added Services (VAS) 102
7.5.1 The Role and Importance of VAS 102
7.5.2 The Case for Carrier Communication-enabled VAS 103
7.5.3 Challenges and Opportunities for Carriers in VAS 104
8 API enabled App Developer Strategies 106
8.1 A Critical Asset to Developers 106
8.2 Stimulating the Growth of API Releases 106
8.3 Working alongside Carrier Programs 106
8.4 Developer Preferences: Google vs Carriers 107
9 Telecom API Vendor Strategies 108
9.1 Positioning as Enablers in the Value Chain 108
9.2 Moving Away from a Box/Product Supplier Strategy 108
9.3 Telecom API Companies and Solutions 109
9.3.1 Alcatel Lucent 109
9.3.2 UnboundID 110
9.3.3 Twilio 112
9.3.4 LOC-AID 113
9.3.5 Placecast 114
9.3.6 Samsung 117
9.3.7 AT&T Mobility 118
9.3.8 Apigee 118
9.3.9 2600 Hz 120
9.3.10 Callfire 120
9.3.11 Plivio 121
9.3.12 Tropo 122
9.3.13 Urban Airship 122
9.3.14 Voxeo 123
9.3.15 Competitive Differentiation 124
10 Market Analysis and Forecasts 125
10.1 Telecom Network API Revenue 2015 - 2020 125
10.2 Telecom Network APIs Revenue by API Category 2015 - 2020 126
10.2.1 Messaging API Revenues 127
10.2.2 LBS API Revenues 128
10.2.3 SDM API Revenues 129
10.2.4 Payment API Revenues 130
10.2.5 Internet of Things (IoT) API Revenues 131
10.2.6 Other API Revenues 132
10.3 Telecom API Revenue by Region 2015 - 2020 133
10.3.1 Asia Pacific 134
10.3.2 Eastern Europe 135
10.3.3 Latin & Central America 136
10.3.4 Middle East & Africa 137
10.3.5 North America 138
10.3.6 Western Europe 139
11 Technology and Market Drivers for Future API Market Growth 140
11.1 Service Oriented Architecture (SOA) 140
11.2 Software Defined Networks (SDN) 143
11.3 Virtualization 144
11.3.1 Network Function Virtualization (NFV) 146
11.3.2 Virtualization beyond Network Functions 149
11.4 The Internet of Things (IoT) 150
11.4.1 IoT Definition 150
11.4.2 IoT Technologies 153
11.4.3 IoT Applications 169
11.4.4 IoT Solutions 170
11.4.5 IoT, DaaS, and APIs (Telecom and Enterprise) 170
12 Expert Opinion: TeleStax 176
13 Expert Opinion: Twilio 181
14 Expert Opinion: Point.io 187
15 Appendix 190
15.1 Research Methodology 190
15.2 Telecom API Definitions 192
15.3 More on Telecom APIs and DaaS 196
15.3.1 Tiered Data Focus 197
15.3.2 Value-based Pricing 199
15.3.3 Open Development Environment 200
15.3.4 Specific Strategies 201
15.3.4.1 Service Ecosystem and Platforms 201
15.3.4.2 Bringing to Together Multiple Sources for Mash-ups 202
15.3.4.3 Developing Value-added Services (VAS) as Proof Points 203
15.3.4.4 Open Access to all Entities including Competitors 203
15.3.4.5 Prepare for Big Opportunities with the Internet of Things (IoT) 204

Figures

Figure 1: Wireless Carrier Assets 19
Figure 2: Telecom API: Standalone vs. Finished Services 33
Figure 3: RCS and Telecom API Integration 36
Figure 4: RCS Revenue Forecast 37
Figure 5: Business vs. Consumer Telecom API Focus 40
Figure 6: Enterprise Dashboard 41
Figure 7: Enterprise Dashboard App Example 42
Figure 8: Telecom Network API Value Chain 45
Figure 9: Value Split among Aggregators, Carriers and Enterprise for API Transactions: 2012 - 2019 47
Figure 10: API Transaction Costs (US Cents) 2012 - 2019 48
Figure 11: Volume of API Transactions for a Tier 1 Carrier (Billions per Month): 2015 - 2020 49
Figure 12: Cloud Services and APIs 58
Figure 13: GSMA OneAPI: Benefits to Stakeholders 88
Figure 14: AT&T Wireless API Catalog 90
Figure 15: Verizon Wireless API Program 93
Figure 16: France Telecom (Orange) APIs 96
Figure 17: Telefonica APIs 98
Figure 18: Carrier Internal Use of Telecom APIs 100
Figure 19: UnboundID's Portfolio of Services 111
Figure 20: Twilio's Portfolio of Services 112
Figure 21: LOC-AID Exchange Server Architecture 113
Figure 22: Placecast's ShopAlerts Solution 115
Figure 23: Apigee Portfolio of Services 119
Figure 24: Telecom API Revenue (USD Billions) 2015 - 2020 125
Figure 25: Telecom API Revenue (USD Billions) by API Category 2015 - 2020 126
Figure 26: Messaging APIs Revenue (USD Billions) 2015 - 2020 127
Figure 27: LBS APIs Revenue (USD Billions) 2015 - 2020 128
Figure 28: SDM APIs Revenue (USD Billions) 2015 - 2020 129
Figure 29: Payment APIs Revenue (USD Billions) 2015 - 2020 130
Figure 30: IoT API Revenue (USD Billions) 2015 - 2020 131
Figure 31: APIs Revenue for Other Categories (USD Billions) 2015 - 2020 132
Figure 32: Telecom API Revenue (USD Billions) by Region 2015 - 2020 133
Figure 33: Telecom API Revenue (USD Billions) Asia Pacific 2015 - 2020 134
Figure 34: Telecom API Revenue (USD Billions) Eastern Europe 2015 - 2020 135
Figure 35: Telecom API Revenue (USD Billions) Latin & Central America 2015 - 2020 136
Figure 36: Telecom API Revenue (USD Billions) Middle East & Africa 2015 - 2020 137
Figure 37: Telecom API Revenue (USD Billions) North America 2015 - 2020 138
Figure 38: Telecom API Revenue (USD Billions) Western Europe 2015 - 2020 139
Figure 39: Services Oriented Architecture 141
Figure 40: Growth of Connected Devices 157
Figure 41: IoT and Telecom API Topology 174
Figure 42: Telestax App Store Funnel 178
Figure 43: On-Premise vs. Twilio 186
Figure 44: Point.io and API Ecosystem 187
Figure 45: Different Data Types and Functions in DaaS 198
Figure 46: Ecosystem and Platform Model 201
Figure 47: Telecom API and Internet of Things Mediation 205
Figure 48: DaaS and IoT Mediation for Smartgrid 207