With Portuguese economic recovery, consumers are now more confident investing their money in out-of-home activities, impacting categories not considered essential such as air care, which saw volume decline and weak value growth in 2017. With consumers spending more time out of home, the need for air care products decreased. Without significant innovation or strong communication in 2017, value growth was attributed more to average unit price increases in some segments, than volume growth.
Euromonitor International’s Air Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Air Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Air Fresheners in Portugal by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2017. This market covers aerosols, slow release, plug in, fragrance kits and other household air fresheners, scented candles and car air fresheners. It excludes pot pourri, non-scented candles...