Over the forecast period, wine is predicted to see steady total volume sales growth. Consumption is expected to continue to be positively affected by the improving security situation in the country, which is supporting strong growth in tourism. Foreign tourists accounted for over five million trips to Tunisia in 2017, an increase of 21% on...
A strong total volume CAGR is expected over the forecast period. The development of the off-trade channel for RTDs/high-strength premixes is set to drive sales growth though modern grocery retailers. The category is set to benefit from the increasing popularity of these drinks amongst Tunisian consumers. The concept is likely to become more...
Despite economic challenges, 2017 was a positive year for alcoholic drinks in Tunisia. This was especially the case for wine and beer as the market demonstrated good growth and strong potential. The devaluation of the local currency negatively affected imported alcoholic drinks, mainly spirits, although domestic manufacturers benefited from...
Spirits is set to record a strong total volume CAGR over the forecast period. Consumption is set to continue to benefit from the recovery in tourism, as global companies, including Thomas Cook, promised returned to Tunisia, two years after the terrorist attacks at the Sousse Resort in 2015. In addition, the largest tourism group, TUI Fly,...
The soft drinks market is facing considerable structural challenges, primarily due to the economic slowdown, consumers’ growing awareness of the negative health effects associated with the excessive consumption of sugary products and weaker purchasing power leading consumers to trade down when buying soft drinks. By offering innovative, high-quality,...
Juice is expected to record an off-trade volume decline over the forecast period. This can be attributed to the decline in demand caused by high unit prices following the increase in sales tax. Price increases drove demand down. In addition, weakened purchasing power led a large number of consumers to significantly reduce their juice consumption,...