In 2017, Finnish laundry care recorded a decline in current value terms, as an elevated unemployment rate continued and consumers traded down during a time of price competition. Moreover, laundry care is a highly mature category, making profitable sales hard to come by. On a more positive note, the category’s performance is set to improve over the forecast period as the economy continues to recover, allowing Finns to spend more money on more-premium and value-added laundry care products they are...
Euromonitor International’s Laundry Care in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Laundry Care market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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14 pages •
By Euromonitor International
• Feb 2018
In 2017, bleach continued to decline in both volume terms and in current value terms, which was a continuation of the steady decline recorded in 2016. The decline is expected to speed up over the forecast period, leaving bleach in an even more marginal position within Finnish home care. The category suffers from a lack of new product development...