Laundry Care in Finland

Laundry Care in Finland

  • January 2017
  • 33 pages
  • Euromonitor International
Report ID: 136368
Laundry care remained a challenging category in Finland in 2016. Due to a prolonged sluggish economy, consumers continued to opt for cheaper price points both within and between brands. As a consequence, marketing and advertising efforts were intensified even more than in previous years, leading to continuous bulk discounts and sales campaigns. These actions were considered counterproductive rather than favourable for the development of laundry care in 2016. Moreover, some distinctively Finnish...

Euromonitor International’s Laundry Care in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN FINLAND
Euromonitor International
January 2017

LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Kesko Oyj in Home Care (finland)
Strategic Direction
Key Facts
Summary 1 Kesko Oyj: Key Facts
Summary 2 Kesko Oyj: Operational Indicators
Competitive Positioning
Summary 3 Kesko Oyj: Competitive Position 2016
Kiiltoclean Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 4 KiiltoClean Oy: Key Facts
Summary 5 KiiltoClean Oy: Operational Indicators
Competitive Positioning
Summary 6 KiiltoClean Oy: Competitive Position 2016
Transmeri Oy Ab in Home Care (finland)
Strategic Direction
Key Facts
Summary 7 Transmeri Oy Ab: Key Facts
Summary 8 Transmeri Oy Ab: Operational Indicators
Competitive Positioning
Summary 9 Transmeri Oy Ab: Competitive Position 2016
Unilever Finland Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 10 Unilever Finland Oy: Key Facts
Summary 11 Unilever Finland Oy: Operational Indicators
Competitive Positioning
Summary 12 Unilever Finland Oy: Competitive Position 2016
Executive Summary
Finnish Economy Shows Signs of Recovery
Value for Money Deals Continue To Appeal
Consumers Go for Functional, Non-allergenic and "green" Products
Domestic Retailers Intensify the Competition in Home Care
Online Shopping Grows in Popularity
Gloomy Economic Outlook and Price Competition To Hamper Retail Value Sales
Key Trends and Developments
Home Care Stagnates Despite Signs of Economic Recovery
Domestic Companies Perform Well in 2016
Safe and "green" Ingredients Respond To Consumers' Concerns
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Distribution of Home Care by Format: % Value 2011-2016
Table 22 Distribution of Home Care by Format and Category: % Value 2016
Table 23 Forecast Sales of Home Care by Category: Value 2016-2021
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 13 Research Sources
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Country=Finland Industry=E-Healthcare ParentIndustry=InternetBusiness Date=201701 Topic=MarketReport Publisher=EuromonitorInternational Price=1000