RTD Tea in Greece

RTD Tea in Greece

  • February 2018 •
  • 22 pages •
  • Report ID: 136522
The health and wellness trend is shaping consumption patterns among young Greeks. To meet rising demand for healthier soft drinks, retailers allocate more space to beverages with a health and wellness positioning, and manufacturers’ new product developments encompass the trend. This will benefit RTD tea, which is perceived as a healthier alternative and is cannibalising carbonates sales. RTD tea is seeing a shift from sugarised to sugar-free products. Products sweetened with stevia will continue...

Euromonitor International’s RTD Tea in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Carbonated RTD Tea, Still RTD Tea.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the RTD Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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Country=Greece Industry=SoftDrink ParentIndustry=Agribusiness Date=201802 Topic=Trade Publisher=EuromonitorInternational Price=1000