After the success of craft beer, an increasing number of microbreweries get involved in the production of craft cider.
The trend was triggered by a rising consumer demand for healthier consumption and significant innovation within the category. New entrants positioned their brands as premium, targeting consumers who seek more value in their products. Introduced brands were differentiated through natural ingredients, flavours and packaging, with some further incorporating health and wellness prop...
Euromonitor International’s Cider/Perry in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Cider/Perry market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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Beer & Cider in South Africa Summary Beer & Cider in South Africa industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2012-16, and forecast to 2021). The profile also contains descriptions of the leading players including key financial...
88 pages •
By Euromonitor International
• May 2017
Alcoholic drinks was challenged by the slower economic performance experienced during the review period. With a GDP recorded at less than one, producers faced rising inflation and duty fees while dealing with consumers’ increasing price sensitivity. Furthermore, depreciation of the rand affected importation costs for key ingredients and caused...