Despite the economy beginning to rebound, consumers remain cautious and have yet to loosen their purse strings in any significant way, partly due to persistent concerns regarding the country’s banking sector. A narrative of decline remains prevalent, with young people particularly pessimistic about their prospects. Meanwhile, a low fertility rate and rising life expectancy are driving steady population ageing, with Italy projected to have a median age of almost 50 years by 2030.
Euromonitor’s Consumer Lifestyles in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Consumer Lifestyles market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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13 pages •
By Euromonitor International
• Dec 2017
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