Consumer Lifestyles in Italy

Consumer Lifestyles in Italy

Italian remain very careful spenders and are increasingly on the lookout for bargains. Traditional features of the Italian lifestyle are being reconsidered, as are consumer choices and strategies adapt to a new economic reality. Social media and the Internet play an increasingly central role in daily life, with consumers spending significant amount of time online. A significant concern across nearly all age groups is employment and job security.

Euromonitor’s Consumer Lifestyles in Italy report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation’s lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Lifestyles market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


CONSUMER LIFESTYLES IN ITALY
Euromonitor International
June 2014

LIST OF CONTENTS AND TABLES

Top Five Consumer Trends
Savvy Italian Consumers Respond To Austerity by Shopping Smarter
Italian Consumers Beginning To Embrace M-commerce
Most Young Italians Still Living at Home
Italian Consumers Increasingly Turning To Private Label Products To Trim Grocery Bills
Some Consumers Struggling in Depressed Housing Market
Consumer Segmentation
Babies and Infants
Kids
Tweenagers
Teens
Young Adults
Middle Youth
Mid-lifers
Late-lifers
Table 1 Consumer Segmentation and Population Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 1 Population Aged 15-64 Compared with Old-Age Dependency Ratio 2000-2020
Housing and Households
Home Ownership
Household Profiles
Running Costs
Table 2 Housing and Households Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 2 Number of Households by Disposable Income Bracket 2005, 2010, 2016
Money and Savings
Attitudes Toward Payment Methods
Savings
Loans and Mortgages
Table 3 Money and Savings Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 3 Consumer Lending Compared with Savings and Savings Ratio 2000-2016
Eating and Drinking
Eating Habits
Drinking Habits
Table 4 Eating and Drinking Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 4 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Food and Alcoholic Drinks 2000-2016
Grooming and Fashion
Perceptions of Beauty
Female Grooming
Male Grooming
Fashion Trends
Table 5 Grooming and Fashion Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 5 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Clothing, Footwear and Personal Care 2000-2016
Health and Wellness
Attitudes To Health and Well-being
Obesity
Attitudes To Smoking
Table 6 Health and Wellness Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 6 Real Growth in Public and Private Expenditure on Health Compared with Healthy Life Expectancy at Birth 2000-2013
Shopping Habits
Main Household Shop
Shopping for Big-ticket Items
Personal Shopping
Shopping Online
Table 7 Shopping Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 7 Index of Retail Sales through Discounters, Supermarkets and Internet Retailing 2000-2016
Leisure and Recreation
Staying in
Going Out
Sport and Fitness
Vacations
Public Holidays, Celebrations and Gift-giving
Table 8 Leisure and Recreation Data 2000, 2005, 2011, 2012, 2013, 2016
Chart 8 Percentage of Households in Possession of Cable TV; Satellite TV System; Internet Enabled Computer; Mobile Telephone; Video Games Console 2000-2016
Getting Around
Private Transport
Public Transport
Commuting
Air Travel
Table 9 Transport Data: 2000, 2005, 2011, 2012, 2013, 2016
Chart 9 Real Growth in Consumer Expenditure Compared with Real Growth in Consumer Expenditure on Transport Services and Purchase of Cars, Motorcycles and other Vehicles 2000-2016












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