Crisps, the largest single category in sweet and savoury snacks, experienced a renaissance in 2015 as many premium launches enriched the product range. Varieties such as beetroot crisps and truffle spiced crisps, coupled with smaller packages that maintained price levels, appealed to new consumer segments and resulted in current retail value growth of 2%. This may seem unspectacular, but the ongoing campaign “syna saltet” (see/control the salt) by the National Food Agency must be taken into...
Euromonitor International's Sweet and Savoury Snacks in Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Crisps, Extruded Snacks, Fruit Snacks, Nuts, Other Sweet and Savoury Snacks, Popcorn, Pretzels, Tortilla Chips.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? * Get a detailed picture of the Sweet and Savoury Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.
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43 pages •
By Euromonitor International
• Jul 2017
In savoury snacks, the health and wellness trend has a very strong emphasis on wellness. All players are attempting to gain or keep their shares through aggressive releases of a combination of niche- and new mass-consumption flavours and brands, the most interesting (and possibly characteristic) of which is the release of OLW oven-baked chips....